If you look at your blog’s traffic stats, social media is likely to be among the top three traffic sources. In fact, for many blogs, social media traffic is even more important than search engine and direct traffic. On the other hand, you’ll find many bloggers complain about the ineffectiveness of social media and how it’s just over-hyped.
In reality, however, the amount of traffic you manage to attract from social media and the level of engagement you manage to drive from it depends largely on how you structure your social media posts and the share worthiness your content.
To help you understand this better, here are some of the key points you need to keep in mind while creating a strategy for driving traffic and conversions from social media.