Are you looking for ways to increase your Facebook Fanbase? Or, are you wanting to get your Fans more engaged and excited about your brand? One of the best ways I’ve found to do this is by running a contest. But beware, there’s a right way and a wrong way to go about this. Here’s an 8-step winning formula for conducting a successful Facebook contest:
1. Define The Purpose and Goals of Your Contest – Outlining the purpose of your contest (ex. to increase engagement, to grow your Fanbase or to promote brand awareness), can get you going in the right direction. It’ll help you to pick the right type of prize and target the right people. And setting some simple goals will help you to stay within your budget and identify when you should consider making modifications to your target audience or related contest promotion activities.