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Kat French

Social Media Pros: Where Do We Go from Here?

July 15, 2009 · Comments

Kat French

Kat French

I called Chris Brogan a dirty word a while back.

Yup–Mr. Helpful Nice Guy himself, who along with Jason, is probably one of the most universally well-liked people in social media.   And  I was genuinely, really mad.

So what provoked my unladylike display of Brogan-aimed profanity?  While it was a good indicator that my vacation last week was way overdue, mostly it was a sign that he hit a nerve.   I had posted A Day in the Life of a Social Media Manager, a humorous rundown of my routine that included a lot of the actual tasks that make up my workday as an agency social media specialist. Later that day, Chris wrote a post that included the following:

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Is Corporate Social Media Poisoning the Well?

June 24, 2009

Geoff Livingston’s controversial “Social Media Is Dead” post has had me thinking a lot lately about the future of social media and my personal place there.
Unlike a lot of social media professionals, I’m not taking offense at the thrust of Geoff’s post, which as I understand it was not about whether or not social media [...]

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Some (More) Thoughts on Content Marketing Strategy

June 17, 2009

A while back, I offered up the Ten Commandments of Content Marketing here, and the always-smart Beth Harte posed a really good question:
“Can agencies participate in content marketing without crossing that ghost line (and helping companies to continue to be non-authentic)? Would the content fall more to the traditional side (while still be shareable/social?)”

Companies are [...]

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A Day in the Life of a Social Media Manager

May 27, 2009

You know, if there’s one thing I get asked more than anything else about my job, it’s “What do you actually do all day?”
Because apparently, people think social media managers spend all day on Twitter/Facebook collecting followers and congratulating each other on getting paid to spend all day on Twitter/Facebook.
Well, Bub, I’ll tell you what [...]

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Ask SME: How do I start a blog if I’m not a computer nerd?

May 19, 2009

Today, we’re going to dip into the old Social Media Explorer mailbag, and answer a reader question.  
(Actually, we don’t have a mail bag.  We never get physical mail from readers, except the one time I got a box of Ginsu knives.  And the time someone mailed Jason a bunch of pedometers for starting Twit2Fit. [...]

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Keeping safe in social media

May 13, 2009

Last week, David and I got the opportunity to hear Geno Church of Brains on Fire speak about word of mouth marketing and social media, courtesy the Louisville AMA and Social Media Club Louisville. He ended the presentation with the story of the role social media played in a pivotal, scary event in his [...]

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Five Social Media Topics I’d Love to Read About

May 6, 2009

 Kat French

A couple weeks ago, I posted a little rant on Five Social Media Topics I Could Do Without.  It was a fun post written with tongue firmly in cheek, but one commentor posed the excellent question “What are some topics you would like to read about?”  
So here are five topics that I would [...]

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Comment Tracking Smackdown! Disqus versus Backtype

April 29, 2009

 
Over the last year, I’ve been pleased with how the social media diaspora has begun to return home to the humble blog.  As social media marketing has become more and more about “presence management” (hat tip to Chris Brogan), pulling all the divergent strands of discussion across the social internet into a coherent conversation stream [...]

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The Ten Commandments of Content Marketing

April 22, 2009

Confession time?  I hate the term “social media marketing.”  It’s one of those phrases that could mean nearly anything.  Depending on the context, it might mean spamming Digg or creating a blog or building up a Facebook fan page or a hundred other things.  By contrast, if I say “social media monitoring” or “traffic generation” [...]

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Fan Communities, Online Content and the Definition of Plagiarism

April 15, 2009

 
I may or may not have mentioned this here previously, but I am a ridiculously crazy fan of ABC’s Lost.  Last week, there was a bit of a blowup among the online fan community.  I’m mentioning it here because it highlights some important issues that bloggers and other new media producers need to consider. 
 
plagiarize:  [...]

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5 Social Media Topics I Could Do Without

April 8, 2009

Kat French

* For the record, I didn’t see Jason’s funny video yesterday covering some of the same ground. I agree with it, but I didn’t see it before penning this post.
My goal lately has been to bring the value in a serious way, but today, I just need a little rant.
(Sorry, Jason! [...]

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