Posts by author:

Kat French

DEBATE: Facebook is Not Blackmailing Brands

by · November 27, 2012

Editor’s Note: Today’s post is a point/counter-point response to yesterday’s assertion by Jason Falls that Facebook is Blackmailing Brands.

First things first. Let’s not pretend we’ve never heard of paying a service to deliver opt-in messages.  M’kay?

Over the last week, I’ve seen a lot of business owners and marketers decrying the changes Facebook has made to EdgeRank which have affected the likelihood that your Business Page content will reach your fans.  Some people, including our Editor-In-Chief Jason Falls, equate these changes to Facebook blackmailing brands to use Promoted Posts to reach their hard-earned (or expensively purchased, depending on your methodology) likers with content they opted in to receive.

45 comments

Zen and the Art of Website Conversion

by · October 31, 2012

Long ago, before “social media” was a twinkle in Pete Cashmore’s eye, I used to build websites. Before that, I designed print flyers, billboards and brochures. The one thing that has never changed?

Nobody knows when to stop adding things.

I’ve been involved in creating websites since 2004, either as a coder, copywriter, project manager, webmaster, SEO, content manager, content strategist or some other capacity. In every single project, the client used the word “clean” to describe their ideal website design.

So why does nearly every website eventually end up a cluttered mess?

I don’t care. 

30 comments

What Is Dark Social And Should It Effect Your Content Strategy?

by · October 30, 2012

At the Explore Orange County conference Oct. 18-19, a lot of people picked up on the term “dark social” from Jason’s fireside chat with Kred CEO, Andrew Grill. Based on the Twitter chatter, it seems like it’s a term that few had encountered before, so I thought it would be a good idea to cover it here on Social Media Explorer.

6 comments

The Slow Death of Feedburner Accelerates

by · October 17, 2012

Like it or not, kiddos, FeedBurner is going away.

Cry, whine, kick your feet if it makes you feel better. Work your way through the five stages of grief, if you like. The smoke signals coming out of the Googleplex for the past months might as well be an airplane skywriting “Abandon ship, FeedBurners” across the horizon.

If you’ve got a blog with thousands of  subscribers, it’s time to take action.

13 comments

Does Your Content Strategy Tell Your Customer’s Story?

by · October 5, 2012

I bet you thought I was going to write about analytics and content strategy again, didn’t you? Or possibly a further discussion of data supported content decisions. Nope! This week, we’re going a different direction. Ultimately, my goal here isn’t to get content specialists to stop worrying and learn to love spreadsheets. It’s to get you to step back and look at your content from a big-picture perspective. Sometimes that means looking at objective data sources like Google Analytics and Webmaster Tools. But sometimes, it means looking at more subjective tools. Like for instance, storyboards and plot outline diagrams.

15 comments

How to Choose a Blogging Platform

by · September 26, 2012

According to Wikipedia, the term “blog” has been around since 1999. I’ve personally been blogging since 2004. Over the years, I’ve test-driven dozens of blogging platforms, including some social network/blogging hybrids like Tumblr and Posterous. Some of the blogging solutions I’ve used in that time are still around, while some have faded into “web 2.0″ oblivion.

3 comments

Social Media Explorer Wins GLI Inc.Credible Award!

by · September 13, 2012

From the beginning, our mission at Social Media Explorer has been to help businesses of all sizes use technology and innovation to grow and prosper.

The Louisville chamber of commerce, Greater Louisville, Inc., is also a tremendous resource and supporter for business growth in the local community. In a metro that is home to companies as large as Yum!, Humana, GE, Papa John’s and UPS, you might think small business would be easily overlooked by the area chamber. But you would be wrong.

Since 2000, Greater Louisville Inc. has highlighted the outstanding Louisville small business ecosystem with the Inc.credible Awards, which recognize top small businesses in a number of categories.

3 comments

What Happens Before The Click

by · September 7, 2012

Last week, we talked about a simple workflow for using Google Analytics to inform your content planning. We looked at the Content Drilldown report, and used it to reveal the gaps in your existing content, helping you plan your editorial calendar.  While looking at content performance is interesting, have you ever wondered how your content performs before the click?

  • How many web searchers see your content in search results?
  • Which keywords and content get a lot of eyeballs, but relatively few clicks?
  • What topics could you add to your editorial calendar to exploit strong search interest?
12 comments

Using Analytics to Plan Great Content

by · August 28, 2012

If you’re a digital marketer and don’t log into analytics at least weekly, shame on you. You’re missing information that can help you make better decisions, even in tasks and roles that seem pretty far removed from reporting.

Most marketers associate Google Analytics with periodic reporting of traffic. Those who are responsible for tracking revenue or media buys may look at conversions or traffic source performance. But the data in Google Analytics can help content strategists, community managers and others in a more editorial role, too.

33 comments

About Kat French

Kat French

Kat French is the Digital Operations Manager at CafePress. An exceptional writer both on the web and in other genres, Kat combines creativity with an agile, get-it-done attitude across a broad range of experience in community management, SEO/PPC, social media strategy and program management. She has worked with national brands like Maker's Mark, Daytona Beach Tourism, Optima Batteries and more.

Other posts by