Editor’s Note: Today’s post is a point/counter-point response to yesterday’s assertion by Jason Falls that Facebook is Blackmailing Brands.
First things first. Let’s not pretend we’ve never heard of paying a service to deliver opt-in messages. M’kay?
Over the last week, I’ve seen a lot of business owners and marketers decrying the changes Facebook has made to EdgeRank which have affected the likelihood that your Business Page content will reach your fans. Some people, including our Editor-In-Chief Jason Falls, equate these changes to Facebook blackmailing brands to use Promoted Posts to reach their hard-earned (or expensively purchased, depending on your methodology) likers with content they opted in to receive.