Posts by author:

Maddie Russell

Pin to Win

by · April 19, 2014

We live in the digital age. It has some positives, it has some negatives, but there is no denying that online is a big part of the new normal. If you’re in business and haven’t at least considered some sort of involvement then you could be missing out in a big way. Whether you’re a small business in a niche industry, a freelancer, or a globally recognized brand, there is almost always some space for discussing your service or product or just getting your brand out there.

4 comments

Why I Love Content Idea Generators

by · April 5, 2014

Coming up with new and quality ideas is one of the biggest challenges digital marketers face. Not only do you need a topic that you can produce at least a few hundred words about, you probably don’t want it to be something that you’ve written a lot about in the past.

Blogger’s block is something which you’ve probably had to deal with at some time or other whether you’re a content writer or you’ve just been tasked with coming up with some posts. You stare at a screen or a page, waiting for inspiration to come to you and it just never happens.

18 comments

The Big Secret to Social Media Engagement Which Nobody is Talking About

by · March 26, 2014

Some social media accounts get all the action, don’t they? We’re familiar with statistics about how half of the world’s wealth is held by a very rich one percent of the population. I think it’s quite similar in the social media sphere; I’d hazard a guess that one percent of Twitter users get more than half of all the engagement on the network.

Take this chap for example. Ed Sheeran has no less than 9.1 million followers. He’s nowhere near the most popular account (he comes 89th in the top 100 most popular accounts). So what does our Ed do to get engagement? It has to be something interesting, right? Well, no. Not exactly. Take this for example:

12 comments

Social Media Is For Everyone…

by · March 19, 2014

Social networking can be pretty great for your business. It lets you communicate with your potential clients, build your brand image, and it shows you’re really cracking at keeping up with all that modern technology lark. It’s definitely something like that at least.

The problem is that there’s not just one or two social media channels which you can turn to in your hour of need, but a whole heap. They don’t all do the same thing, even though they might share similar features, and just because one is more widely adopted than another doesn’t mean that that should be how you decide. According to Wikipedia’s fairly extensive list, there’s more than 300 active social networking sites – and you can be pretty sure that that isn’t exhaustive.

11 comments

I Started Blogging, So Where Are My Sales?

by · January 24, 2014

You’ve heard it all before – content marketing essentially is now the SEO service. Every man and his dog is binning their link building strategies, waving goodbye to their brochures and jumping on board the blog bandwagon. Everyone is embracing blogging and content in a big way.

But there hasn’t been much change to your traffic, and you’re just not seeing much of a return. So you stop blogging.

You might have stumbled upon many an abandoned blog in your time, or maybe your own is sitting at the top of your navigation bar gathering dust. So what are you doing wrong?!

22 comments

Play the Game, Play by the Rules

by · January 15, 2014

The basic SEO rule of thumb is keep Google happy. There are myriad reasons the internet giant will penalize a site within the SERPs. The terms are dictated and webmasters and SEO Companies alike are obliged to comply or risk having a domain completely removed from Google. The process is becoming more sophisticated as Google constantly updates their algorithm to punish new spam techniques. This means that specific problems rather than the domain itself should be penalised.

As an SEO agency it is fundamentally important that you keep up to date with Google’s changing algorithms in order to avoid being condemned for bad practice.

5 comments

Why Your Business Needs A Link Building Strategy

by · January 3, 2014

Link building has got a bad reputation, it has been abused by many cowboy SEO companies for years and if it isn’t understood and implemented properly, it can result in Google penalizing your website. The rise of content as the current SEO driving force has also seen linking building fall out of the spotlight.

Link building has been an important part of SEO since the dawn of Google. It is a process which can help drive targeted traffic to your site while at the same time building your site’s authority. By establishing relevant inbound links, you’ll improve your website’s search engine ranking and help make your site known. There are countless link building strategies available, and your SEO Company should be able to target the ones which will work best for your business.

22 comments

Short Term Gain, Long Term Pain

by · December 30, 2013

You’ve invested a lot of time and money into digital marketing, but your competitor is still appearing higher than you in the SERPs. One of the biggest advantages (and a major pitfall) of SEO services is that they are available to everyone, and so as your SEO Company fights to get you higher rankings with excellent content, link building and keyword research, so will theirs.

Analysis of how people use Google has shown that the majority of users click one of the top results rather than searching further, so if you’re not ranking highly you could be losing potential traffic, even if you’re the best at what you do.

2 comments

How To Conquer Bloggers Block

by · December 4, 2013

We’ve all heard that content related idiom which has been used by SEO companies far too much, and if content isn’t king, then it is at least a really powerful submarine which should be involved in all your marketing battle plans.

But content writing isn’t all that easy, it transpires. You might be a wildly creative person with lots of ideas, but writing interesting and informative posts about the same industry, or topic, every day might not fit with how your mind works.

Maybe you’re a great writer but you struggle coming up with ideas. To get by in the content writing world you’ll need to keep those ideas going.

10 comments

About Maddie Russell

Maddie Russell

Maddie Russell is a content creator at Square Social. Maddie also works as an SEO consultant at Models Direct, one of the UK’s  premier modelling agencies.

Other posts by