You’ve invested a lot of time and money into digital marketing, but your competitor is still appearing higher than you in the SERPs. One of the biggest advantages (and a major pitfall) of SEO services is that they are available to everyone, and so as your SEO Company fights to get you higher rankings with excellent content, link building and keyword research, so will theirs.
Analysis of how people use Google has shown that the majority of users click one of the top results rather than searching further, so if you’re not ranking highly you could be losing potential traffic, even if you’re the best at what you do.
We’ve all heard that content related idiom which has been used by SEO companies far too much, and if content isn’t king, then it is at least a really powerful submarine which should be involved in all your marketing battle plans.
But content writing isn’t all that easy, it transpires. You might be a wildly creative person with lots of ideas, but writing interesting and informative posts about the same industry, or topic, every day might not fit with how your mind works.
Maybe you’re a great writer but you struggle coming up with ideas. To get by in the content writing world you’ll need to keep those ideas going.