Who owns social media inside your organization? Stop all raising your hands at once. You know you are all raising your hands. Whether you are a marketer, a insights maven, run customer service or own public relations, you all think you own it. And those in “digital” are smirking now too. You think I forgot you. Well, face it, you are a label not a function. If you attach digital to your title you still sit under one of what I call the big four; you just have some experience in the nebulous digital world. I am not saying those with digital expertise are not experts; I am simply challenging you to recognize you are a focus and not a true function.
About Malcolm De Leo
Malcolm, Chief Evangelist at NetBase Solutions, Inc., is a subject matter expert in the area of applying social media in an effort to build the marketplace for this powerful new consumer data source. Previously, Malcolm was the Global Vice President of Innovation at Daymon Worldwide and prior to that Malcolm spent 10 years at the Clorox Company managing partnerships with technology companies, developing innovation processes and building new innovation infrastructure.
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