Posts by author:

Nichole Kelly

Social Media Managers Can Enter to Compete for 100,000€ Grand Prize

by · February 23, 2015

Are you doing some kick ass social media work that deserves to get some credit? Do you want to visit France in the summer? Would 100,000€ make your bank account happy? If you answered HELL YES to all of those questions, then keep reading to find out how you can turn all three of those into a reality.

SoMeRo (a play on Social Media Round) has introduced an international competition specifically designed for social media managers. Personally, I’m excited because I think it’s about time for social media managers to get a little credit for the work they do.

Social media managers are those incredibly important people who do the real work and get very little of the credit. They are those people who have to watch every single word they type to their audiences for fear of a major media blow-up that leaves their name in the dust and jobless. They are those people who are on call over the weekends, in the evenings, and even on holidays in case a “crisis” breaks out. It’s time for social media managers to be in the spotlight and this contest is a great step in the right direction. Oh and did I mention 200,000€ were divided up for the prizes, and the top prize is 100,000€? Here are the details.

0 comments

The Only Game Worth Playing is the Game of No Games

by · November 4, 2014

If you’ve ever sat in a conference room for a meeting, you’ve experienced games. Everyone plays games; even you. It is possible to eliminate the games if YOU decide to stop playing. Games kill innovation, progress, and culture. The only game that is worth playing is the game of no games. How do you do it? First, you have to recognize the games that are being played and why people play them.

0 comments

Could Lean Rapid Prototyping Increase Your Marketing ROI?

by · October 15, 2014

One of the things you’ll learn when measuring ROI is that you need an effective way to quickly test ideas for effectiveness before big marketing dollars are put behind them. One of the biggest challenges we’ve seen with marketing teams is that it costs too much money to implement an idea before they know whether it will generate a positive ROI. Marketers want a quick and efficient way to test before slamming large budgets behind an idea that may not deliver a positive return on investment. Enter Lean Rapid Prototyping.

1 comment

Have our devices turned us into zombies?

by · September 30, 2014

Have you ever been in a restaurant and sat next to a table where everyone was glued to their cell phone and didn’t even look at each other or talk? Have you ever gone to a networking event to find that the only ones connecting were those that already knew each other? Do you ever have to ask your kids to put down their devices and look you in the eyes while you are talking?

5 comments

Are Marketing Awards Really Highlighting the Best Work?

by · September 2, 2014

I’ve seen a variety of announcements lately from agencies who have recently won awards for everything from best agency to best creative. As happy as I am for all of the agencies and brands whose work is being celebrated, I started to wonder if these award competitions are really highlighting the absolute best work in our industry. To figure this out I started to do some digging to figure out how a company would come to be considered for these awards. I wanted to dive deeper into how winners are selected, but frankly most of the awards don’t disclose detailed information on this front. After going through that process, I was left with more questions than answers. I wanted to throw this out there and see whether or not you feel like the various opportunities to win awards are really finding and highlighting the best marketers, brands, consultants and agencies in the space. There were two areas I found that I think will help kick start the conversation.

5 comments

Can marketers tell the difference between lies and truth?

by · August 12, 2014

Marketers are trained on how to spin…how to write elegantly…how to stay in the brand voice. We’re also trained on how to lie and how to lie well. In all honestly, we lie so well that sometimes we don’t even realize we are doing it. All of the half-truths, omissions, and spins we put on all of our marketing pieces could be what is holding us back from an authentic connection with the exact audience we’re trying so desperately to attract.

You could argue that we’ve become such good liars that we can’t even tell the difference between lies and truth anymore. How did this happen?

7 comments

Preaching is creating a divide between you and your audience

by · July 31, 2014

In the post “Is your ego driving your social presence”, I asked how often you preach at your audience as an indicator of whether or not ego is driving your presence. It was a big question, and it felt like it needed it’s own conversation to fully analyze. The reality is that we all have likely preached at our audience one time or another. If we want to change it, we need to address two questions: how do we know when we are preaching, and what should we do instead?

2 comments

Is Ego Coming Between the Value You Could Offer Your Audience?

by · July 30, 2014

In the post “Is your ego driving your social presence”, I asked how often you promote yourself or your brand as an indicator of whether or not ego is driving your presence. This is a pretty big topic that really needed its own conversation because we’ve all been self-promotional in social channels. So I thought it was a good time to dive deeper and get to the heart of self-promotion so we could analyze value versus ego, when to share, when not to share, and how to know if it was really about you or about your audience.

First, it’s important to have a discussion about self-promotion and why we do it. The reality for many of us is that we have social presences for our brands and ourselves because we wanted another distribution channel to drive traffic to something. It could be our blog, our products, our website, or some other web property. After all, that was the promise of social from the beginning, right? And the only way we can actually deliver on that promise is to promote things that will drive that traffic.

Is self-promotion all bad? That’s definitely up for debate. The only way we can have a healthy debate on the topic is to take a deep look at how much value we really provide to our audience when we self-promote.

0 comments

A leader in thought does not make you a thought leader

by · July 29, 2014

In the post “Is your ego driving your social presence”), I asked how often you focus on being a thought leader as an indicator of whether or not ego is driving your presence. This is a pretty big topic that likely will bring up mixed feelings, so I wanted to take some time to really open the conversation about whether or not thought leadership means ego is driving your social presence.

5 comments

About Nichole Kelly

Nichole Kelly

Nichole Kelly is the CEO of Social Media Explorer|SME Digital. She is also the author of How to Measure Social Media. Her team helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. Do you want to rock the awesome with your digital marketing strategy? Contact Nichole

Other posts by