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Nichole Kelly

Get Out of Your Own Way: 5 Excuses Marketers Use to Avoid Social Media ROI

by Nichole Kelly · February 7, 2012

You see it everywhere. Management teams and marketers desperately want to understand how social media is delivering to the bottom line. Marketers are getting tons of pressure from their management teams and are desperate for a way to prove their strategies are working. With so many chomping at the bit to get at true return on investment (ROI), how has it remained so elusive? Has social media become the marketing channel that we know we need to have, but can’t demonstrate why?

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Super Charge Your Social Media With HootSuite And Google Analytics

by Nichole Kelly · December 28, 2011

In March, HootSuite announced their release of Social Analytics which combines the power of HootSuite’s ow.ly statistics with Google Analytics, Facebook Insights and more. They already boast an easy-to-use interface for managing social media channels, and now HootSuite Pro users have an expanded social reporting dashboard that is providing best-in-class reporting options starting at $5.99 per month.

What HootSuite Pro Does Well

One-Click Report Creation

The social reporting dashboard allows users to set up a variety of automated reports including Ow.ly stats, Facebook Insights, and Google Analytics. They have made it fairly easy to create reports by providing templates and a system of widgets that allow you to quickly drag and drop reporting elements onto your dashboard.

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Mobile Marketing Advice: 6 Experts Tell You Everthing You Need to Know

by Nichole Kelly · December 5, 2011

If there’s one specific area of digital marketing that raises nearly every eyebrow when the topic pops up these days, it has to be mobile. From QR codes to Near Field Communications to mobile applications and mobile-optimized websites, (Check out SME on your mobile device — we’ve even gotten on board!), everyone has begun to come around to the fact that consumers are glued to their mobile device. That means your business needs to be there, too.

But, like many, you may be struggling to find time to understand more about mobile marketing. You want to know how it can be used for your business, but haven’t found the right resource, event or website to help you tackle it, right?

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What Zappos Insights Can Teach Us About Social Media Values

by Nichole Kelly · November 17, 2011

Do you still have people in your company who are scared of letting employees tweet? Is social media still viewed as a “risky” venture? Are you terrified of what an employee might say on a social media channel? There is no shame in admitting that social media can open a huge door to embarrassment and even risk for a company, if it is placed in the wrong hands. Getting comfortable with letting our guard down is a process that doesn’t happen overnight and that journey can take longer than many of us would like.

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Breast Cancer Gets Glammed

by Nichole Kelly · October 27, 2011

In honor of breast cancer awareness month, I decided to take a look around and see if I could find an inspirational story of a breast cancer survivor who is using digital media to give back. There are a lot of stories out there about breast cancer awareness and the campaign has become so huge that it’s quite literally impossible not to think of your cha-chas all month. It’s fantastic that the movement has caught on and clearly it is working as the most recent statistics show us that the survival rate is up to 68% of diagnosed patients. This post is designed to help the 1,596,670 new patients who will be diagnosed with breast cancer THIS YEAR, according to the American Cancer Society!

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Showtime Uses a Microsite and Encrypted Tweets to Launch Homeland

by Nichole Kelly · September 23, 2011

As bloggers we occasionally get pitched to cover upcoming news and social media promotions. I got something from a firm promoting a Showtime social media push and decided to take a look. I thought it was an interesting approach that raised a whole bunch of questions for me that inspired me to write this post.

This campaign involves some mystery, action and prizes for the launch of Showtime’s new series Homeland. Take a look at what they are doing at http://watchcareful.ly. Too lazy? No worries, I’ll give you the run down.

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6 Reasons NOT to Create a Facebook Fan Page

by Nichole Kelly · August 26, 2011

Many companies are rushing to try and jump into social media because they feel tremendous pressure to prevent being left behind. Most of us have moved past the need to make a business case for social media and into the era of “needing” social media as part of our overall marketing mix.  The statistics on social media adoption are astounding. A recent study found that over 90% of marketers indicate that social media is important for their business. This is a drastic shift from where we were even just a short 2 years ago. In the same study, more than half of the respondents had less than 1 year of experience in social media.

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What Role Do You Want Social Media to Play in Politics?

by Nichole Kelly · August 5, 2011

Last Friday Mashable reported that President Barack Obama’s recent #compromise campaign actually cost him over 36,000 followers. Was it an example of how “not” to use social media to move a political agenda or was it a great example of how to spark conversation amongst constituents? I’m sure that’s going to be an open debate for awhile. While we consider the thought of whether Obama and his social media team made the right decision with the campaign, it opens an even bigger question. What is social media’s role in politics? Where do we want to see social media in the political conversation?

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How Can Marketers Attract Pre-Teens with Social Media?

by Nichole Kelly · July 13, 2011

Social media has largely been an adult playground for businesses as many of the most popular social networks have age limitations that prevent young children from creating profiles. The reality is that there are definitely pre-teens on Facebook and Twitter, but it is inappropriate for businesses to try and create marketing strategies to attract them there because they are violating the terms and conditions of the site.

So rather than look at how we can break the rules to tap into this audience we will focus on other channels where they spend their time. I’ve been brainstorming about how marketers could use social media to effectively attract the pre-teen market in a positive and supportive way that parents would support.

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