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Nichole Kelly

Could Lean Rapid Prototyping Increase Your Marketing ROI?

by · October 15, 2014

One of the things you’ll learn when measuring ROI is that you need an effective way to quickly test ideas for effectiveness before big marketing dollars are put behind them. One of the biggest challenges we’ve seen with marketing teams is that it costs too much money to implement an idea before they know whether it will generate a positive ROI. Marketers want a quick and efficient way to test before slamming large budgets behind an idea that may not deliver a positive return on investment. Enter Lean Rapid Prototyping.

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Have our devices turned us into zombies?

by · September 30, 2014

Have you ever been in a restaurant and sat next to a table where everyone was glued to their cell phone and didn’t even look at each other or talk? Have you ever gone to a networking event to find that the only ones connecting were those that already knew each other? Do you ever have to ask your kids to put down their devices and look you in the eyes while you are talking?

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Are Marketing Awards Really Highlighting the Best Work?

by · September 2, 2014

I’ve seen a variety of announcements lately from agencies who have recently won awards for everything from best agency to best creative. As happy as I am for all of the agencies and brands whose work is being celebrated, I started to wonder if these award competitions are really highlighting the absolute best work in our industry. To figure this out I started to do some digging to figure out how a company would come to be considered for these awards. I wanted to dive deeper into how winners are selected, but frankly most of the awards don’t disclose detailed information on this front. After going through that process, I was left with more questions than answers. I wanted to throw this out there and see whether or not you feel like the various opportunities to win awards are really finding and highlighting the best marketers, brands, consultants and agencies in the space. There were two areas I found that I think will help kick start the conversation.

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Can marketers tell the difference between lies and truth?

by · August 12, 2014

Marketers are trained on how to spin…how to write elegantly…how to stay in the brand voice. We’re also trained on how to lie and how to lie well. In all honestly, we lie so well that sometimes we don’t even realize we are doing it. All of the half-truths, omissions, and spins we put on all of our marketing pieces could be what is holding us back from an authentic connection with the exact audience we’re trying so desperately to attract.

You could argue that we’ve become such good liars that we can’t even tell the difference between lies and truth anymore. How did this happen?

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Preaching is creating a divide between you and your audience

by · July 31, 2014

In the post “Is your ego driving your social presence”, I asked how often you preach at your audience as an indicator of whether or not ego is driving your presence. It was a big question, and it felt like it needed it’s own conversation to fully analyze. The reality is that we all have likely preached at our audience one time or another. If we want to change it, we need to address two questions: how do we know when we are preaching, and what should we do instead?

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Is Ego Coming Between the Value You Could Offer Your Audience?

by · July 30, 2014

In the post “Is your ego driving your social presence”, I asked how often you promote yourself or your brand as an indicator of whether or not ego is driving your presence. This is a pretty big topic that really needed its own conversation because we’ve all been self-promotional in social channels. So I thought it was a good time to dive deeper and get to the heart of self-promotion so we could analyze value versus ego, when to share, when not to share, and how to know if it was really about you or about your audience.

First, it’s important to have a discussion about self-promotion and why we do it. The reality for many of us is that we have social presences for our brands and ourselves because we wanted another distribution channel to drive traffic to something. It could be our blog, our products, our website, or some other web property. After all, that was the promise of social from the beginning, right? And the only way we can actually deliver on that promise is to promote things that will drive that traffic.

Is self-promotion all bad? That’s definitely up for debate. The only way we can have a healthy debate on the topic is to take a deep look at how much value we really provide to our audience when we self-promote.

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A leader in thought does not make you a thought leader

by · July 29, 2014

In the post “Is your ego driving your social presence”), I asked how often you focus on being a thought leader as an indicator of whether or not ego is driving your presence. This is a pretty big topic that likely will bring up mixed feelings, so I wanted to take some time to really open the conversation about whether or not thought leadership means ego is driving your social presence.

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Is Your Ego What’s Really Driving Your Social Presence?

by · July 28, 2014

Have you ever stopped to think about why you’ve developed a social presence for yourself? I mean really stopped and asked, why am I doing this? Is this for me? Or is this for them? Many of us would probably answer that we are there to serve others, but, as I look at the content that is being shared, it’s pretty clear that we’re really there to fuel our ego.

Unfortunately, brands are no different. We all jumped on the social wagon without a clear purpose and mission, and if we really looked deeper, we’d see it was a whole bunch of ego that led to a game of ego back-patting. You share our content; we’ll share yours. You follow me; we’ll follow you. I’ll make you the hero of our content because we are so much more superior than you, piddly follower.

Whether you are a brand or an individual with a social presence, there are some tough questions we need to ask ourselves.

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Why are companies so horrible at communicating?

by · July 22, 2014

In the last few months, I’ve had numerous real-life interactions with companies and front-line employees. And one thing is clear: companies suck at communicating in real life. This revelation begs the following question: how can they ever possibly get it right online?

As we sit and watch the latest customer service issue go viral, we all need to sit back and ask where leadership went wrong. Putting the entirety of social media’s fate on the backs of marketers who are trained communicators is a reflection of the lack of trust in our employees who deal with our customers every day, and this is where we should consider correcting course. Every employee is a reflection of our company, whether we like it or not. Perhaps it’s time we show how important they are to our mission, teach them how to build solid relationships with others, have empathy, and communicate in an honest and authentic way.

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About Nichole Kelly

Nichole Kelly

Nichole Kelly is the CEO of Social Media Explorer|SME Digital. She is also the author of How to Measure Social Media. Her team helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. Do you want to rock the awesome with your digital marketing strategy? Contact Nichole

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