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Nichole Kelly

Why are companies so horrible at communicating?

by · July 22, 2014

In the last few months, I’ve had numerous real-life interactions with companies and front-line employees. And one thing is clear: companies suck at communicating in real life. This revelation begs the following question: how can they ever possibly get it right online?

As we sit and watch the latest customer service issue go viral, we all need to sit back and ask where leadership went wrong. Putting the entirety of social media’s fate on the backs of marketers who are trained communicators is a reflection of the lack of trust in our employees who deal with our customers every day, and this is where we should consider correcting course. Every employee is a reflection of our company, whether we like it or not. Perhaps it’s time we show how important they are to our mission, teach them how to build solid relationships with others, have empathy, and communicate in an honest and authentic way.

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How Sococo is Completely Transforming the Virtual Office

by · July 16, 2014

One of the biggest challenges within a remote work environment is how to encourage the natural collaboration that would happen inside of an office environment. This is one of the things SME has been trying to figure out for the last couple of years. We know that most people don’t get their best work done in a cubicle so we’ve shunned opening a corporate office, but we wanted to figure out a way to capture those water cooler conversations and ad-hoc brilliance that comes when two people start hashing out a problem in the hallway.

We just figured out a huge shortcut to getting all the benefits of an office without actually having one; Sococo.

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Why we abolished our vacation policy

by · July 2, 2014

We recently made a big change for all of our employees of Social Media Explorer | SME Digital. We completely abolished our vacation policy. That’s right, we just blew it up completely. There were a lot of reasons for this decision that really go to the heart of how we treat our employees that I thought were worth discussing with our readers.

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4 Tips to Conquer an Overwhelming Calendar

by · June 26, 2014

As I sit here writing this I’ve been balancing a lot of balls in the air. I’m a mother of 3 and the CEO of Social Media Explorer | SME Digital. Summers are usually a little crazy, but this summer is on overdrive. To overcomplicate matters, 4 out of 5 members of our family are undergoing at least one medical procedure this summer.

I thought it would be relevant and helpful to talk about the battle of the schedule frenzy that naturally occurs during summer time and reveal some of the things I’m doing to make life a little easier.

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What if you could create content at the speed of thought?

by · June 17, 2014

I had the honor of spending some quality time with Chris Penn at the Vocus Demand Success event. First, I will tell you that Chris is literally the smartest person I’ve ever met. He’s scary brilliant. Second, it’s rare that we get to dive into topics as deeply as we did that week and when we do my mind is always blown.

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Are you Tattoo Passionate About Your Work?

by · June 10, 2014

Last week I was at the Vocus Demand Success event with the likes of Chris Brogan, Ann Handley, Kerry Gorgone, Tom Webster, Geoff Livingston, Chris Penn, Richard Binhammer and so many more. It was an amazing event with a fantastic line up and incredible attendees.

However, if I was to boil down one thing that really stuck for me it was one line in Chris Brogan’s session “Get Your Freak on for Success”: Freaks are “tattoo passionate” about the work they do. That really made me stop and think about all the times I wasn’t tattoo passionate and the times I have been. The difference between the two is pretty astounding.

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Your Organization isn’t as Complex as You Think

by · May 27, 2014

Have you ever wanted to tackle a problem, but become overwhelmed by the complexity inside your organization? It could be the internal politics, or the complex organizational structure, or the barriers within your corporate culture or simply that the problem is huge and solving it isn’t going to be easy.

Don’t worry.

You aren’t alone.

We’ve all been there.

I have some good news for you.

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Survey Reveals 11% Increase in Marketers’ Ability to Measure Social Media ROI

by · May 19, 2014

It will likely come as no surprise that marketers still haven’t figured out social media ROI. Social Media Examiner has released their annual Social Media Marketing Industry Report which is chock full of stats on how marketers are using social media.

Let’s start with ROI since it’s a subject near and dear to my heart.

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What Makes You Memorable?

by · May 13, 2014

Have you ever stopped to think about what people remember about you after they meet you the first time? Is it something intentional? Or is it different for every person? I’ve spent a considerable amount of time “working” on my personal brand. I say “working” with a pretty ridiculous amount of sarcasm, but I’ll get to that in a bit.

There is a ton of content out there on personal branding and frankly there is some pretty decent stuff out there. But I have a short-cut to building your personal brand and it all comes down to one thing.

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About Nichole Kelly

Nichole Kelly

Nichole Kelly is the CEO of Social Media Explorer|SME Digital. She is also the author of How to Measure Social Media. Her team helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. Do you want to rock the awesome with your digital marketing strategy? Contact Nichole

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