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Nichole Kelly

Is Hard Work What’s Holding You Back From Success

by · March 25, 2014

It seems counterintuitive doesn’t it? As children we are taught that if we work hard, we can achieve anything our heart desires. I’ve taught my own children this very lesson and would argue that all of my success in life has been the result of hard work. But is it really? Was it the hard work? Or was it finding something that I am the best in the world at?

These are the thoughts I’m exploring in my own life and I’d love to share them to get your perspective.

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Are Google, Facebook and Twitter the Reason Mass Surveillance is Possible?

by · March 18, 2014

Edward Snowden’s interview at SXSW was likely the most talked about, debated and controversial session at SXSW this year. Regardless of how you feel about Snowden’s disclosure of the NSA’s surveillance program, the session raised some very profound questions that are worth talking about. Before we can get to those questions, I’ll set the stage with some background from the conversation.

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Are Genetics the Key to Personalized Healthcare?

by · March 11, 2014

There was one session that really stood out for me at #SXSW this year. Anne Wojcicki, CEO of 23 and Me addressed all of the controversy surrounding their genome mapping product head on. 23andMe.com takes the saliva from their customers and maps a slice of their DNA. They map everything from your ancestry, your drug response, your disease risk to your inherited conditions and traits. And they do it for a price that is shockingly low, $99.

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Social media ROI is nothing but a numbers game

by · March 3, 2014

Every time a marketer says that social media ROI isn’t important or doesn’t tell the whole story, a piece of their career potential dies. I will be the first to tell you that social media ROI isn’t the end all, be-all metric. But I will tell you that it is one that absolutely can’t be swept under the rug or forgotten. You may not care about ROI, but every person who has real influence over your career cares…and they care A LOT. So we need to embrace it and figure out how to get the numbers that would actually give us a chance to get that seat at the executive table. Think that’s malarkey? The distrust from CEO’s is extending to the entire marketing team up to the CMO and the top reason is inability to deliver ROI. In essence, not figuring this out could impact your career trajectory.

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Are you Prepared for Your Digital Afterlife?

by · February 18, 2014

The reality is impossible to avoid. As unfortunate as it is, most of us have had someone in our network pass away. Their friends and family rush to share their condolences on their Facebook and Twitter profiles as a digital record of all of those lives they touched. What happens next? We recently saw the power of the digital breadcrumbs we leave for our life when a father pleaded with Facebook to create his deceased son’s look back video, which he released publicly.

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Is Your Digital Strategy Designed to Fail or Designed to Deliver?

by · February 11, 2014

How often does your marketing team put together a strategic plan? After 15 years in corporate America I have a pretty good sense for how this goes. If you operate on a calendar year budget cycle, budget talks typically start in October. For those operating on a fiscal year, you probably start around April.

Let’s take a look at the good, bad and ugly in strategic planning for corporate marketing teams.

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Your Content isn’t Going Viral Because it Sucks

by · January 21, 2014

It’s the million dollar question every marketer wants to know. How do I get my content to go viral? Who Is Hosting This put out a helpful infographic that helps marketers check their content against their defined formula for success. The infographic does a good job of providing some basic guidelines, however it sparked a whole different line of thought in my brain.

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Trends Disrupting Agencies in 2014

by · January 14, 2014

The role agencies play for brands is changing. The disruption that is coming will require agencies to completely rethink how they approach servicing clients, how they structure their teams, and the services they offer clients. Further, it will require brands to take a hard look at their agencies to determine if they are able to meet their growing demands.

Agencies have long been though of as the thought leaders who are able to drive marketing innovation, however the rise of new marketing approaches include social media, mobile, and content marketing are forcing agencies to take a hard look at how they can fulfill the demands of their clients while keeping pace with technology that is literally changing and evolving right in front of us.

The following trends are set to turn the agency model on its head:

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The 2014 State of Marketing

by · January 8, 2014

As Jason mentioned in his post earlier today, our friends at Salesforce and ExactTarget surveyed over 2,500 marketers to find out where they are investing dollars and resources for 2014, what challenges they are facing and what trends they see.  The first thing that piqued my interest was to see that of the respondents 53% had over 11 years of experience, which shows that the audience was highly targeted to people who make decisions for marketing.

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About Nichole Kelly

Nichole Kelly

Nichole Kelly is the CEO of Social Media Explorer|SME Digital. She is also the author of How to Measure Social Media. Her team helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. Do you want to rock the awesome with your digital marketing strategy? Contact Nichole

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