Nichole Kelly

What Role Do You Want Social Media to Play in Politics?

by Nichole Kelly · August 5, 2011

Last Friday Mashable reported that President Barack Obama’s recent #compromise campaign actually cost him over 36,000 followers. Was it an example of how “not” to use social media to move a political agenda or was it a great example of how to spark conversation amongst constituents? I’m sure that’s going to be an open debate for awhile. While we consider the thought of whether Obama and his social media team made the right decision with the campaign, it opens an even bigger question. What is social media’s role in politics? Where do we want to see social media in the political conversation?

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How Can Marketers Attract Pre-Teens with Social Media?

by Nichole Kelly · July 13, 2011

Social media has largely been an adult playground for businesses as many of the most popular social networks have age limitations that prevent young children from creating profiles. The reality is that there are definitely pre-teens on Facebook and Twitter, but it is inappropriate for businesses to try and create marketing strategies to attract them there because they are violating the terms and conditions of the site.

So rather than look at how we can break the rules to tap into this audience we will focus on other channels where they spend their time. I’ve been brainstorming about how marketers could use social media to effectively attract the pre-teen market in a positive and supportive way that parents would support.

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Hiring a Social Media Agency? Read this First!

by Nichole Kelly · June 24, 2011

News Flash: Not everyone who says they understand or have used social media actually knows what they are talking about.

I know, that’s not much of a news flash for many of us. We’ve been watching as this tremendous growth of social media has created a mass-market of companies selling huge lines of BS to brands who honestly don’t know the right questions to ask. They are like really smooth men with pick up lines that are so brilliant you don’t even see them coming. They know if a company is looking for help with social media, it is likely because they don’t understand it themselves. Therefore, if they talk in buzz words and “fake it ‘till they make it” the company will never realize they are clueless.

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Infographic Says You Should Pay Attention to Your Facebook Profile Photo

by Nichole Kelly · June 3, 2011

Have you ever sat down and thought about your profile photo on Facebook? Apparently a whole slew of us have. This infographic takes a look at how often consumers update their profile photos on Facebook and it is clear…they do it A LOT! And women are doing it more than men. Is it because we are more vain? Possibly.

What does this mean for businesses running Fan Pages targeted to consumers? I think there are two important points to walk away with.

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Social Media Measurement: What You Are Doing Wrong

by Nichole Kelly · May 13, 2011

Are you measuring social media in isolation from your other marketing activities? Are you overwhelmed trying to understand how social media metrics compare to other marketing metrics? Do you want to have a holistic dashboard for all of your online activities? Today we will focus on how to leverage standard metrics from other digital marketing channels so you can finally have baseline metrics that mean something.

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2011 Trending Topic: Social Media ROI

by Nichole Kelly · April 21, 2011

Did you get a larger social media budget for 2011? Are you being pressured to deliver ROI from your new budget? As the buzz around social media finally made it to executive’s ears their willingness to open the proverbial purse strings loosened, but it came at a price that many marketers were unprepared for … accountability.

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Is your Agency Social? You better find out soon!

by Nichole Kelly · April 1, 2011

I recently conducted an interesting test. I was interested in finding a public relations firm that really “got” social and could help integrate some social media and PR strategies.

So, I sent a tweet. It was something to the affect of…”Does anyone know of any good PR firms that really get social? #PR #socialPR #publicrelations”

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