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Seb Atkinson

How to establish your business blog as an authority in your industry

by · December 16, 2014

Readers of Social Media Explorer will already know how content marketing can improve your site’s SEO, but what else can a blog do for your business? A blog is more than just an SEO tool, it can also be a valuable asset to your business, demonstrating your authority in your industry and helping you to generate leads online. In this article we will look at how you can turn your business blog into a valuable lead generation tool by building your company’s authority in your industry.


How to Streamline Your Social Media Marketing Work Flow

by · August 5, 2014

Businesses using social media as one of their marketing channels often have two main problems: how do they keep their content on-brand, and on budget. Whether you’re managing a team posting status updates and articles for your business, managing your company’s profiles yourself, or running a business blog, social media can really become a drain on time without good organization, with the potential for simple tasks spiraling into several hours’ work.

In this article, we’ll take a look at some methods you and your team can use to streamline your social media workflow, ensuring you spend your time in the right places, cutting out non-essential activities, and finding inspiration for great content with less effort.


How To Double Your Marketing Effectiveness By Combining Content Marketing And Social

by · April 12, 2014

In 2014, content marketing is expected to become a much more widely used marketing tactic. In fact, in a recent survey, 74% of brands expect to increase their content marketing spend in 2014. However, as Jason Falls rightly pointed out, content marketing alone will fail.

Over 2013 and the first part of 2014, many brands have been pummelled online. Facebook’s updated algorithm now means brand pages receive on average a pathetic 2% organic reach. Meanwhile, Google released a series of algorithm updates resulting in brutal penalizations of previously high ranking sites who had been using shady tactics in the past. With all the hype around content marketing, there is the risk that businesses and marketers will see it as a golden egg, and then cut expenditure on SEO and Social Media, which are actually both vital channels.


5 Ways To Optimize Your Website For Pinterest Marketing

by · February 25, 2014

Pinterest may only be three years old, but it is already getting 2.5 billion page views from 70 million users and drives more referral traffic than Twitter, Linkedin, Facebook and Google+ combined! As a result, Pinterest can be a great source of inbound traffic for your site, blog or ecommerce store, but that doesn’t mean you need to actively spend several hours per week to acquire this traffic.

In this article, we will look at five tweaks that will optimize your website for Pinterest, help your existing visitors share your site’s images or infographics, and reduce the time it takes you to get new content onto Pinterest.


About Seb Atkinson

Seb Atkinson

Seb Atkinson is a search marketer at Selesti, a multi-award winning creative digital agency. Seb has helped a range of clients grow their online presence, from start-ups and small businesses to large international corporations. Follow him on Twitter.

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