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Tracey Parsons

Consider the trusted resource

by · August 21, 2014

A few weeks back Nichole Kelly wrote a series about ego and social and it took me a few weeks to really marinate in her words, the thing that I keep coming back to is this: We are overshooting social media. If the idea was to connect people with people with more immediacy than ever realized before, the opportunity for brands was to transition from monolog to dialog. It is simple. Have a conversation with your customer. Answer their questions. Take care of them when they need you. Occasionally introduce them to new products and services, but mostly, offer them an opportunity to dialog. It is something I like to see from my favorite brands. I like to get ideas for my home and get inspiration for dinner from my favorite brands.

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What’s the point?

by · August 15, 2014

For the last year, I have been lucky enough to regularly contribute to this blog. I love it and aim at all times to be useful. I do get preachy, #sorrynotsorry. I am passionate about the customer. I enjoy encouraging my fellow marketers to think about her. Consider her needs and wants. I like to spend a few hours each week in her shoes. I like to be her for a bit to tell the marketers who read this blog what she wants. And you know what she could use right now from you in social? A point.

A purpose. A reason for interrupting her feed. A point is something we seem to be sorely lacking in our social media marketing lives. Far too many times the point is either glossed over or lost. And when the point is lost, so is your message and brand because so much of social media is now simply noise. And even our friends are not rising above the noise factor, so how is your brand going to ever hope to get noticed? You’ll increase your odds of being noticed if you have a point.

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More on Finding Your Content Mojo

by · August 7, 2014

In a conversation in the SME: Digital (SoCoCo) office, I realized I do not have a lot of online conversations about stuff people normally talk about on social media. I rarely rehash episodes of the Bachelorette. Never review a movie or rate a restaurant. And for the love of God, I do not care which member of the Breakfast Club BuzzFeed thinks I would be! (Bonus points below if you knew me in high school and want to tell people who I was.)

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Be the editor of your brand

by · July 24, 2014

There are about a thousand ways to say what I need to say today: Less is more. Never add, always subtract. Pare it down. I’ve recently decided that we could all use a good editor. It’s easy to believe that pushing out new content several times a day is the goal. It isn’t the goal. It isn’t even close to the goal because, well, it’s potentially annoying to your customers. The goal should be pushing great, sharable content. I think that’s where we all started. I think we started with good intention to contribute great content to our audiences, but then we fell into the trap that we all fall into from time to time. If it works…do more! Sometimes more is just more. Never forget that. More is just more. More does not equal better. Better equals better.

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Paralysis of Choice

by · July 15, 2014

It’s overwhelming isn’t it? All of the choices, developments, options, approaches, strategies, opportunities, challenges. Marketing today is really a lot to process. There are new tools, channels, strategies, platforms (and so on!) being released every week. It gets so overwhelming and almost scary, that it reminds me of standing in front of the cereal aisle in the grocery store. The number of choices available to me is almost paralyzing. When we are faced with more choices than we can process, it is so easy to seize up into a mental paralysis.

In moments of mental paralysis, it is so easy to do nothing. Because it just seems too big. But, let me be the one to remind you:

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LinkedIn reminders for marketers

by · July 8, 2014

Of late, I have been bombarded with a number of unsolicited sales messages from people I do not know on LinkedIn. And I am not even talking about the hundreds of generic “Connect with me on LinkedIn” connection requests from people I do not know that I get in a given month. This is straight up sales pitches via LinkedIn’s platform. I am talking “Buy now” stuff and “Hire our firm to do xyz”. And it is annoying to say the least. It makes me use LinkedIn less. I am growing tired of getting mail that I don’t want in exchange for being visible to people I used to work with. It is a dangerous place for LinkedIn. It is possible that this is happening because people see an opportunity to use the LinkedIn platform to go deeper within their marketing efforts and launch direct marketing via the channel. Sounds awesome in theory, but like the email channel, people do not like unexpected solicitation in their inboxes. No one signed up for your sales pitch and just because we share a group does not give blanket permission to directly solicit people. LinkedIn is supposed to be about relationships and networking. And too many of us are skipping that part and trying to go directly to the sale. We should not skip that step…it’s the whole idea of LinkedIn! With that, here are a few reminders for marketers to be better marketers on LinkedIn. There are five things you can do that will increase your chances of getting my attention and not getting marked as spam and ending up in LinkedIn Jail

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Four innovation traps to avoid

by · July 3, 2014

We work with a number of very large organizations that strive to innovate in their category. Innovation is an awesome buzzword. One that gets shareholders excited. There are in fact whole departments at some companies dedicated to innovation. In addition to large organizations, I’ve also been involved with start ups of late who have laid out their sole purpose to change the way things are done in various industries…you, know disruptors. And these two entities, large companies and small startups do things so completely differently, but the ones that really come through and innovate and disrupt, they have either avoided these traps, or were nimble enough to escape the trap quickly and adjust.

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Swallow your fear and start measuring

by · June 24, 2014

Digital marketing is my passion. Some would say I am “tattoo passionate” about digital marketing. I freaking love how people can do darned near anything online and how marketers can leverage the endless possibilities of digital to create meaningful experiences for their customers. It brings me joy. You know what else brings me joy…doing a good job and being good at what I do. And I have to know if I did well or not, because it is really, really, REALLY important to me. I need a scorecard because you see, I am insanely competitive. And it is really hard to know the work I am doing to create meaningful experiences for customers is working. In fact, it’s really hard when we collectively jump under our desks any time anyone asks us about return on investment.

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Eight tips to kick summer’s butt

by · June 18, 2014

It’s summer and in our house that generally means crazy town. My husband and I both telecommute, which is awesome and also a challenge. We both have flexible work environments so we split time during the workday and take turns as parents with our son.

To many people this sounds completely awesome and ideal. And in so many ways it is. What falls apart? Things like extra blog posts, webinars, working out, grocery store visits, you know… life. (I promise I’m getting to the point) And then it struck me, this should be the time of year when we appreciate the glory of summer and instead of freaking out about not getting to every little thing, we get a 10-12 week period of time to change gears. So, let’s embrace it with the following tips that we can apply to work and home:

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About Tracey Parsons

Tracey Parsons

Since 1995, Tracey has been developing digital solutions. Currently SME Digital’s lead strategist, she continues to be dedicated to bringing cutting edge, thoughtful and measurable solutions to marketers. With more than 15 years in digital, Tracey not only brings vision, but the tools and strategies to execute against complex next generation concepts. She has worked with some of the world’s most recognized brands to develop and devise cutting-edge social, mobile and digital marketing practices.

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