So your friend would be Bender if he were in the Breakfast Club according to BuzzFeed. How about that? And people are clicking all over that stuff and sharing liberally. Someone somewhere is getting your feed’s attention and it wasn’t you. You know why? Apparently that stuff is fun. Not for me, per se, but for the gaggle of people I know on Facebook it must be the most fun thing in the world. And guess what, people like fun. At first, I thought this was all about the fun, but then I realized, it is exactly the type of fun people like. They like fun that is all about them.
So, if you can make your content fun and totally focused on the id and ego of the reader…#win. But what if your brand isn’t inherently fun? There are a ton of products and services in the world that are not at all fun, no matter what. What if you’re a bank or a cable company or other utility? No offense banks and cable companies, but it is the rare individual who views your products and services as “fun”. Yes, cable companies provide entertainment, and banks can help you buy something fun like a motorcycle, but they are merely the conduits to fun. They aren’t the backbone of fun.