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Tracey Parsons

To High Performers Everywhere

by · April 14, 2015

Earlier this year, I wrote a post called the Curse of High Performers. It is one of my favorite posts. People who are rockstars in any organization should get investment because they are making magic for their clients, bosses, and teammates. But, we all know it doesn’t work like that. So, for the people who identify with that post, who are feeling like they are high performers and are expected to do magic for less, this little infographic is for you…Enjoy! 

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Fix Your Broken-Record Content Strategy

by · April 7, 2015

Man, working on content and curating smartly can get so stale. It seems like you see and share the same things over and over again. And then there’s all the blogging to be done. Sometimes, I feel like a broken record about measurement and listening and customer relationships. But, it is all worth it because we get to have a conversation about these subjects, which are really some of my favorite. But, it still gets stale. So, recently, I have found myself really re-evaluating my content strategy and I’ve found four ways that helped me really light a fire under my blogging and curation. And guess what, they came back to measuring and listening – oh the irony!

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The only four metrics that matter

by · March 31, 2015

Man, do I have a closet full of hats, both literally and figuratively. I counsel clients with SME Digital and I run a startup called CredHive. I have written post after post challenging marketers to measure, and how the act of measuring alone is a magic bullet. But that’s only part of the story. It’s one thing to measure, but it is another thing to measure what’s really important. And through my work with both SME Digital and CredHive, I can tell you that there are only four metrics that matter. And four of them are aligned with what the C-suite is looking for. These metrics will put you in a position to growth hack yourself where you need to be and will point out any problems you may have in your products, services, or brand.

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Let it go

by · March 16, 2015

Our customers are getting more and more savvy and honestly fed up with our tactics. We make an effort to impede their progress at every turn. We have ads in front of them all day. They know we are subsidizing their free social networks. They go out of their way to skip ads, block posts, and so on. In fact, a Pew study from 2013 that said 86% of internet users have taken steps online to remove or mask their digital footprints.” The number 1 reason: hackers. The number 2 reason: ads! We were put in the same bucket as hackers, friends.

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Raising the bar: Customer relationships

by · March 13, 2015

The past few months I have been a little focused, some may say obsessed, with lowering the bar. From my post on creating less content to my ideas on having a point in your social media marketing. I’ve been talking about being more deliberate, I’ve encouraged people to lower the bar in terms of being useful instead of human and being a trusted resource instead of a thought leader. Well, today, I want us to raise the bar on one thing: customer relationships.

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9 reasons your social recruiting strategy sucks

by · March 2, 2015

Author’s note: I am cold and tired of winter. This post is particularly cranky

Social recruiting has been around for quite some time. In fact, I remember developing my first social recruiting strategy about 9 years ago and it involved MySpace (hello, dating myself!). And sadly, not much has changed in this time. Social media is such a huge missed opportunity for recruiting. With over a billion people using social tools, the chances are really solid that your purple squirrel is out there and they are using one of the many social channels.

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Fire your social media team today, and hire Leslie Knope, instead

by · February 24, 2015

For the last seven seasons, I have seen the light. And she is Parks and Recreation’s chief of everything awesome, Leslie Knope. She could do any of our jobs way better than we can. Thank God, she’s fiction. In case you don’t believe me, here are 14 reasons Leslie can run circles around all of us; enjoy!

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My Inner Crybaby Is Crying Uncle

by · February 17, 2015

Awards season is ad season, as well. What began with #Downerbowl will end with the Oscars, and we will all be able to see that this year, the theme in agency land was creating emotion. Much like a few years back, it was trying to convince brands to be human. Both of these themes are really close to being successful, yet they miss the mark in my mind. A brand cannot be human. It should instead try to be useful. It is more attainable and reasonable. A brand is not human; it is a business. And if it is a good business, it offers products and services that are useful to people. Therefore, useful should be the place from which the brand communicates. As for creating emotion, this one was soooo close I could taste it. The miss was this: creating emotion for the sake of emotion is manipulative and off-putting.

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Don’t know your KPI? Prepare to fail

by · February 9, 2015

It’s true, I can get pretty preachy about stuff from time to time and sometimes, I admit, some of my ideas are lofty and esoteric and occasionally unrealistic in practice. I can be very pie in the sky about a lot of stuff. Whatever the case, I know I get pretty soapbox-y about measurement. I happen to feel that measurement may be the most important issue of our time as marketers. The world is so omni-channel and ambient that it is overwhelming to start implementing measurement strategies, practices, and tactics. I get it. It’s like trying to build a car while you are in a NASCAR race. It doesn’t feel feasible. But, despite this, it is going to be mission critical that you get measuring right now.

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About Tracey Parsons

Tracey Parsons

Since 1995, Tracey has been developing digital solutions. Currently SME Digital’s lead strategist, she continues to be dedicated to bringing cutting edge, thoughtful and measurable solutions to marketers. With more than 15 years in digital, Tracey not only brings vision, but the tools and strategies to execute against complex next generation concepts. She has worked with some of the world’s most recognized brands to develop and devise cutting-edge social, mobile and digital marketing practices.

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