In a few short years, my son will be in a coveted marketing demo. And as all generations before him, there are unique attributes about their experiences that can be challenging for marketers. Baby Boomers have their characteristics that help inform marketing choices as does my generation (X) and the millenials right behind me. We are all a bunch of marketing conundrums, however, with each generation the channels in which to engage continues to grow. Boomers are more confortable with more traditional media like television, radio and print. But as you go through the demographic chain the channels expand.
About Tracey Parsons
Since 1995, Tracey has been developing digital solutions. Currently SME Digital’s lead strategist, she continues to be dedicated to bringing cutting edge, thoughtful and measurable solutions to marketers. With more than 15 years in digital, Tracey not only brings vision, but the tools and strategies to execute against complex next generation concepts. She has worked with some of the world’s most recognized brands to develop and devise cutting-edge social, mobile and digital marketing practices.
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