Advertising & Marketing

Good Books On Blogging, PR, Social Media & Advertising

February 19, 2010 · Comments

The inbox of books has gotten high enough that I need to review a few so I can see beyond my desk. Today’s episode of Social Media Explorer TV features four books well worth your time to read, depending upon your need and comfort level with the various topics. And the four books offered this time around take a nice stair step up the ladder from beginner to advanced use for internet and social media marketing.

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What Inbound Marketing Is And Why You Should Have It

February 1, 2010

I spend zero dollars marketing my business. “Marketing” in its traditional sense includes advertising, baiting media outlets with press releases and, to paraphrase David Meerman Scott, buy, beg and borrow for leads and attention. The way people find out about my business is through two primary mechanisms: Word-of-Mouth recommendations and finding me through search engine [...]

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How Well Do You Know Your Audience?

January 27, 2010

I worked with a major consumer product goods company once that insisted that a particular product it offered was to be marketed to men. New to the fold and not afraid to ask the obvious question, I said, “Why not women?”
All the market research in the world told them women didn’t like their product. All [...]

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Four Styles Of Marketing On Twitter

January 18, 2010

Marketing on Twitter continues to be one of the most talked about subjects in social media today. The social media purists still sing campfire songs about how you can’t do it. Dell is up to $6.5 million dollars in sales there. While I strongly believe there is no right or wrong way to use Twitter [...]

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Community Building Tips From Spike Jones

January 13, 2010

Passionate fans willing to knock down walls to tell people how cool your brand is seems to be what everyone in marketing is looking for. My friends at Doe-Anderson helped build an ambassador program around Maker’s Mark bourbon. Sexy product. Passionate people. Fun times. The Harley Owner’s Group is similar. Sexy product. Passionate people. Fun [...]

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One Pixel Of Separation With Twist Image’s Mitch Joel

January 6, 2010

There are people I’m a fan of and people I am friends with and then there are the rare combinations of people I’m a fan of who I’m lucky enough to be friends with. Mitch Joel is one of them. The author of the recently released Six Pixels of Separation is also the principal of [...]

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How To Add Surprise To Your Marketing

December 30, 2009

It seems every time someone told Andy Nulman he was nuts, he would surprise them. Not surprisingly, his first book is subtitled, “Profiting from the Power of Surprise.” The book is called Pow! Right Between the Eyes: Profiting from the Power of Surprise
and discusses how surprise marketing can often lift companies, products and brands to [...]

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Learn Word-Of-Mouth With The Supergeniuses

November 21, 2009

When I got home Thursday, I had a package waiting. It was from Andy Sernovitz, the Word-Of-Mouth guru. Andy has invited me to speak at a one day event he’s putting on in Chicago Dec. 16 called, “Word of Mouth Supergeniuses.” You can learn more on the event website, but keep reading first.
The package contained [...]

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Where Interactive Marketing Dollars Are Going

November 13, 2009

Forrester Research has released a new report forecasting interactive marketing spend in the U.S. for the next five years. The report, authored by Shar VanBoskirk, is available in its entirety on the Forrester Research website.
The report details how certain industries currently spend, and projects how they will spend, on interactive marketing. It also offers some [...]

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An Ad Agency Getting It Right

October 16, 2009

A stroke of good fortune recently let me to swing by the Boston offices of Mullen, one of the nation’s most successful and, frankly, interesting advertising agencies. The firm works with great brands like Panera Bread, Ask.com, Stanley, CSX Transportation and the Boston Bruins, among others. It also has developed quite a reputation as a [...]

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Baked In Has Great Ideas Baked In

October 8, 2009

Advertising genius Alex Bogusky and his Crispin Porter + Bogusky colleague and creative thought leader John Windsor have a new book out called, “Baked In: Creating Products That Market Themselves.” I’ve read it and highly recommend it.
The point of the book is to deliver a series of recipes to enable you to bake great marketing [...]

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