Category archives for

– Advertising –

Brands Focusing Solely On Facebook Are Destined To Lose

by Jason Falls · May 7, 2012

Brands shifting all or most of their digital marketing and social media marketing efforts to Facebook are going to lose and perhaps big. Yes, there are 900 million users there. Yes, the IPO is coming and an influx of cash and becoming a publicly traded company will bring with it many benefits that will strengthen what Facebook is. Yes, Facebook will continue to be an ever-present social utility for years to come.

Read More →
27 comments

Daily Deal Fatigue? Not So Fast!

by Jason Falls · April 19, 2012

New research from Edison Research and Arbitron is out today on the daily deal world — Groupon, Living Social, TryItLocal and the like. Tom Webster is actually live casting the data this afternoon at 2:30 ET if you’d like to see it unveiled complete with explanations from the master himself.

Unlike infographics and “research” created for content purposes, Edison and Arbitron are actual market researchers and scientists that put their data through stringent checks and balances to ensure sampling is representative and biases are vetted. For research in the social media and digital marketing world, there are few as trustworthy as these guys.

Read More →
5 comments

Making The Switch To Online Video Advertising

by Jason Falls · March 23, 2012

Editor’s Note: This is a guest post written by Samantha Peters, an avid blogger who writes about social media, digital marketing, and online communications.

The internet is still populated with the numerous banner ads that were a hallmark of its earliest days. But, on an advertising front, there’s no question where the marketing world is turning: Video.

Read More →
6 comments

Are Social Advertisements A Game Changer?

by Jason Falls · March 12, 2012

Note: The following post originally appeared at SocialFresh.com as a guest post for my friend Jason Keith. I’m reposting it here for further discussion.

Real estate agent Jim Olenbush awoke one morning in 2010, opened his local newspaper, the Austin Statesman, and read a story about the drug violence in Mexico. The story indicated that affluent Mexican families were migrating to the U.S. in record numbers to flee the uncertainty of safety thanks to the drug cartels.

Read More →
0 comments

Should Your Packaging Explain Your Product?

by Jason Falls · January 17, 2012

Product packaging is certainly not a frequent topic we cover here on Social Media Explorer, but I received a gift recently that, frankly, I couldn’t figure out, even after I opened it. Oddly, after I went to their website, I was able to ascertain what the product was, but only through context clues and assumptions. I still can’t figure out what this product actually is or does in some sort of official way from the brand.

Read More →
6 comments

Small Businesses Can Go Zaarly, Dude

by Jason Falls · January 13, 2012

The concept of Zaarly, a not-yet-year-old startup, is pretty cool and simple. You login and either post, “I’m looking for X product and will pay Y price,” or you post, “I have X product and will sell it for Y price.” The system then helps you match up a peer-to-peer purchase and sales opportunity with people in your local area. It’s kind of a cross between the old radio swap shops and eBay.

Read More →
12 comments

SOPA Is Not A Black Or White Issue

by Jason Falls · December 26, 2011

My friend Jeremy Dearringer asked me what I thought of the Stop Online Piracy Act (SOPA) this morning on Twitter. I haven’t given it a lot of thought, but have mulled it over a bit. Unlike most social media persons, I’m not one to quickly jump on a bandwagon without considering the issues at hand. While the opponents of the bill have done a good job of leading the lemmings off the cliff by saying, “This will shut down YouTube and Twitter!” or “This gives the government the right to force PayPal and ad networks to not do business with Facebook, meaning you won’t have Facebook anymore,” the reality of what the bill can do and what it will do are always different.

Read More →
14 comments

Reinvent the Space You Play In

by Eric Brown · December 23, 2011

The best brands have you in their marketing net before you really know it. They draw you in, although sometimes we may not be completely clear as to how or why, but we are there because we want to be. It occurred to me this last weekend while doing some holiday shopping for my bride that we were deep into a particular brand’s netting.

Read More →
1 comment

The Golden Age of Facebook Advertising

by Jason Falls · December 14, 2011

Editor’s Note: The following is a guest post from author and entrepreneur Thomas Meloche.

The Wall Street Journal recently published growing rumors that Facebook may sell stock publicly in 2012. This Initial Public Offering (IPO) may value the Facebook at as much as 100 billion dollars. For Facebook to be this valuable somethings will need to change. Specifically, Facebook will have to make a whole lot more money from advertising.

For those who are already successful Facebook advertisers, the IPO marks the end of the golden age.

For those who have tried Facebook advertising and failed, however, the IPO likely marks the beginning of a new golden age.

Read More →
1 comment

← Previous Entries

Subscribe to SME via email!

Close (X)

Probably the best thing you will do all day.

Select your interests