When you deliver a relevant message to a relevant audience at a relevant location and a relevant time, you hit the Relevancy Bullseye. This opens the opportunity for your brand to convert at previously unthinkable rates. We’ve preached this at Social Media Explorer for a long time now. For many brands, they’re only just now discovering what we meant.
Thanks to plummeting organic reach numbers on Facebook, brands are starting to leverage paid media there to support organic social content. For those that are dialing in the targeting, making the posts appear only before the most relevant of audiences, conversion rates are stunning.