Category archives for

– Business Innovation –

Mission-driven business will always win

by · December 4, 2014

Last month an article was written and widely circulated about a former employer of mine, the who is not important, what was important was the assertion that they lost their mojo because they shifted focus from being all about the “mission” to maximizing shareholder value. These types of articles always cause me to pause because the downward spiral of a business is not one decision, but a series of decisions. But, the fact remains when you stop delivering value to your customers; you are exponentially less likely to follow a growth trajectory.

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The Only Game Worth Playing is the Game of No Games

by · November 4, 2014

If you’ve ever sat in a conference room for a meeting, you’ve experienced games. Everyone plays games; even you. It is possible to eliminate the games if YOU decide to stop playing. Games kill innovation, progress, and culture. The only game that is worth playing is the game of no games. How do you do it? First, you have to recognize the games that are being played and why people play them.

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Focusing to level up

by · September 18, 2014

Fall for me is more of a new year. I have always been mentally on a school calendar. Fall means taking a look at things anew. I don’t make many New Year’s Resolutions because I do most of my assessments in the fall at back-to-school time. And in the spirit of leaves turning, let’s take a look at where we are to start thinking about where we can go next.

How can we graduate from where we are to get closer to where we want to be?

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How Sococo is Completely Transforming the Virtual Office

by · July 16, 2014

One of the biggest challenges within a remote work environment is how to encourage the natural collaboration that would happen inside of an office environment. This is one of the things SME has been trying to figure out for the last couple of years. We know that most people don’t get their best work done in a cubicle so we’ve shunned opening a corporate office, but we wanted to figure out a way to capture those water cooler conversations and ad-hoc brilliance that comes when two people start hashing out a problem in the hallway.

We just figured out a huge shortcut to getting all the benefits of an office without actually having one; Sococo.

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7 Tools I Could Not Live Without When Working Remotely

by · July 11, 2014

In my last post, I shared a few tips to help you set yourself up for success as a remote-worker. But, getting setup is just the beginning. It takes organization, simplification and the help of several tools to stay efficient.

Here are the seven tools I rely on to be efficient, effective and to exceed expectations during any given workday:

Basecamp There is nothing more stressful than not having what you need, when you need it. Basecamp is a project management tool that helps you keep everything and everyone in one place. At SME Digital, the agency arm of Social Media Explorer, we use Basecamp for all client and internal projects. Having all communication, meeting notes, deliverables and files in one place, accessible to all internal team members and clients makes projects run smoothly. We also use the task feature that allows us to assign “to-dos” to specific people with a due date to serve as a reminder.

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Four innovation traps to avoid

by · July 3, 2014

We work with a number of very large organizations that strive to innovate in their category. Innovation is an awesome buzzword. One that gets shareholders excited. There are in fact whole departments at some companies dedicated to innovation. In addition to large organizations, I’ve also been involved with start ups of late who have laid out their sole purpose to change the way things are done in various industries…you, know disruptors. And these two entities, large companies and small startups do things so completely differently, but the ones that really come through and innovate and disrupt, they have either avoided these traps, or were nimble enough to escape the trap quickly and adjust.

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Why we abolished our vacation policy

by · July 2, 2014

We recently made a big change for all of our employees of Social Media Explorer | SME Digital. We completely abolished our vacation policy. That’s right, we just blew it up completely. There were a lot of reasons for this decision that really go to the heart of how we treat our employees that I thought were worth discussing with our readers.

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4 Tips to Conquer an Overwhelming Calendar

by · June 26, 2014

As I sit here writing this I’ve been balancing a lot of balls in the air. I’m a mother of 3 and the CEO of Social Media Explorer | SME Digital. Summers are usually a little crazy, but this summer is on overdrive. To overcomplicate matters, 4 out of 5 members of our family are undergoing at least one medical procedure this summer.

I thought it would be relevant and helpful to talk about the battle of the schedule frenzy that naturally occurs during summer time and reveal some of the things I’m doing to make life a little easier.

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6 Tips to Set Yourself Up For Success When Working Remotely

by · June 20, 2014

As a full-time remote employee, I feel compelled to put it out there that working remotely is not the equivalent of an employed recluse. Yes, a remote position is different than working out of a traditional office. And, yes, working remotely is not for everyone. But, holding a position as a remote employee still means you are employed by an organization that expects you to be productive and results-driven. There are some major perks, too, like flexibility, no commute-time and fewer distractions.

If you currently are—or are thinking about becoming—a remote worker, here are six tips to set yourself up for success:

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