Category archives for

– Business Innovation –

Manage Expectations or They’ll Manage You

by · April 18, 2014

What if I randomly handed you $1,000? Pretty sweet huh!

What if I told you, before I handed you that $1,000, that I was about to hand you a random amount of money anywhere between $1,000 and $100,000,000?

That $1,000 doesn’t feel as sweet anymore.

Now, what if I told you I was going to hand you a random amount of money between $1 and $100 and then surprised you with $1,000 in your hand.

Feels amazing, right?

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6 Best Ways to Reach Out for New Business

by · December 5, 2013

As with any business, it’s important to retain clients. You can only rely on those clients for so long, though. With so many businesses out there, it’s difficult to grab your new clients’ attention. Fortunately, thanks to the Internet, there are a variety of ways to reach new clients. From Internet postings to aggressive social contact, here are a few of the best ways to reach out to future loyal clients.

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6 Signs Your Vendor Just Tried to Bullshit You

by · November 26, 2013

Not too long ago, Gartner Group predicted that Chief Marketing Officers will spend more on technology solutions than Chief Information Officers by 2017. This is a challenging time like no other for corporate marketing leaders. Buying software and evaluating technical solutions to impact the ever-changing consumer journey is maddeningly complicated, confusing and worrisome. Marketing leaders are not trained technicians, and yet, they are being asked more regularly than ever to wear that hat. Then come the technology vendors and agencies (or 10 or 12 agencies) employed by a brand.

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7 Ways To Become A Rock Star of Innovation

by · November 22, 2013

Great innovators are the new rock stars. Steve Jobs was the Mick Jagger of innovation. Like Jobs, sometimes the stars are individuals, like Richard Branson, Arianna Huffington or Phillipe Starck, but more often it is a company, like GM, Square, Intel, Facebook, Google, 3M, or Nike that achieves this status.

Today innovation is more than a nicety; it’s a survival skill. Rapid changes in technology over the last ten years mean that you either innovate or get left in the dust as entire industries undergo major upheavals.

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The “Type A” Personality vs. “A-Player” Conundrum

by · November 12, 2013

If you work in the corporate world I’m sure you’ve heard it. She/He is a Type A personality. For those who are called Type A personalities we are encouraged to embrace this as a compliment. For some reason, this never set well with me. However, since we launched SME Digital, the agency behind Social Media Explorer, I’ve done a lot of thinking about the type of talent we want to hire.

Our Chief Culture Officer, an my personal business coach, Giovanni Cavalieri, has spent a tremendous amount of time helping me define our culture and the type of people we should hire to build a team that will outperform any other. This weekend I finished reading, Steve Jobs, and his obsession with hiring A-Players got me thinking. What is the difference between a Type A personality and an A-Player? I think there is a big difference.

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Putting Customers at the Center of Your Business Model

by · October 22, 2013

Companies are starting to recognize that customer experience is an important element for having a differentiated brand. Social media has forced companies to take customer experience seriously as customers have taken to their social networks to tell their negative stories with passion and a virality that has been unmatched in other channels. However, the reality is that there is a lot of lip service about putting the customer at the center and making customer service improvements. At the end of the day, this transformation requires a change in culture, which leaves companies dealing with massive amounts of politics and inherent human capital challenges.

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Introducing One:Me Marketing

by · October 17, 2013

Lately I have been gazing into my crystal ball trying to conjure the future of digital marketing. And, you know what I see, I see a day when we can create experiences that are so real time, offers so personal that we embark on the age of what I call One:Me Marketing. One:Me Marketing is something that I have been talking about and writing about for nearly a year. It is the next step in our marketing evolution. Right now, we are elbow deep in one-to-one marketing. We used to and still engage in one-to-many marketing. And with the advent of open social platforms, the promise of One:Me can be realized.

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Five tips to creating a better candidate experience

by · October 10, 2013

It seems a week doesn’t go by without me reading another blog post or opinion piece about all the crap that candidates do wrong when trying to get a job. My favorite was a laundry list of reasons that you didn’t get the job. If recruiting is trying to be more like marketing, then recruiting, you are going to have to try a little harder. You see, I know you think these tips are helpful pieces of content, but what ends up happening is you look like the mean kids in school trying to tell the other kids how to be in the cool club. In short, you look like bullies.

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Social Business Strategy DNA [Infographic]

by · September 13, 2013

This infographic was inspired by “The Seven Success Factors of Social Business Strategy“, an e-book co-written by Brian Solis and Charlene Li from the Altimeter Group.

Using a blend of research and real world client data, Solis and Li have established a social business strategy DNA – a set of strategic characteristics that are common among successful social organizations.

The book highlights seven success factors, including social business best practices, pitfalls, and practical exercises to help guide you – all in an easy to consume format (~100 pages).

Does your organization have a social business strategy in place? Which of the seven success factors below are proving to be the most challenging? The comments are yours.

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