Category archives for

– Content Marketing –

More on Finding Your Content Mojo

by · August 7, 2014

In a conversation in the SME: Digital (SoCoCo) office, I realized I do not have a lot of online conversations about stuff people normally talk about on social media. I rarely rehash episodes of the Bachelorette. Never review a movie or rate a restaurant. And for the love of God, I do not care which member of the Breakfast Club BuzzFeed thinks I would be! (Bonus points below if you knew me in high school and want to tell people who I was.)

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Content Lessons From The Real Pros

by · July 21, 2014

Saturday night’s Dwight Yoakam show at the annual Forecastle Festival in Louisville was my fourth or fifth time seeing him. Not many famous people hail from my hometown, and fellow Pikevillians tend to keep track of the ones that do.

One subtlety I noticed about Yoakum’s performance this time around that was different than my previous concerts was the choice of material. Yoakam and band played a wide variety of his hits from as far back as Guitars, Cadillacs, Etc., Etc., his first album from 1986. At previous shows, he played mostly songs from whatever album he was touring to support with a handful of hits from throughout the years. He has always done a medley tribute to Buck Owens, including Streets of Bakersfield, but pretty much sticks to the current LP’s tunes.

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Eight tips to kick summer’s butt

by · June 18, 2014

It’s summer and in our house that generally means crazy town. My husband and I both telecommute, which is awesome and also a challenge. We both have flexible work environments so we split time during the workday and take turns as parents with our son.

To many people this sounds completely awesome and ideal. And in so many ways it is. What falls apart? Things like extra blog posts, webinars, working out, grocery store visits, you know… life. (I promise I’m getting to the point) And then it struck me, this should be the time of year when we appreciate the glory of summer and instead of freaking out about not getting to every little thing, we get a 10-12 week period of time to change gears. So, let’s embrace it with the following tips that we can apply to work and home:

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What if you could create content at the speed of thought?

by · June 17, 2014

I had the honor of spending some quality time with Chris Penn at the Vocus Demand Success event. First, I will tell you that Chris is literally the smartest person I’ve ever met. He’s scary brilliant. Second, it’s rare that we get to dive into topics as deeply as we did that week and when we do my mind is always blown.

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Competitor Content Audits: Why & How to Vet Other Players in Your Industry

by · June 5, 2014

As a marketer in today’s world, it’s our responsibility to generate a lot of content. Not only do we have to generate a significant amount of content, we have to provide information that our consumers find enough value in that they are willing to give us something in exchange for it — their time, their personal information, their money, and hopefully their business. So, you see, we can’t simply churn out a bunch of random, useless information and cross our fingers that it resonates with our target audience. It takes time and research; it takes a Content Strategy.

The first step in developing your Content Strategy is an Internal Audit. The second step, which is an essential step that should never be bypassed, is a Competitor Content Audit. A Competitor Content Audit is an in-depth look into the content efforts of your competitors to see what information is out there for your industry; what is working, what is not working; and where there is “open space” and opportunity for you to add value for your consumers.

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Finding your content mojo

by · June 3, 2014

As brand marketers we are tasked constantly with maintaining a social channel. And in doing so, we need to generate a TON of content. It is a huge challenge and one that has created some serious social paralysis in many marketing departments. Not only are we tasked with generating a lot of content, but our audience is looking for it to be (gasp!) useful and (dear lord!) valuable to them. Plus, we aren’t really supposed to be talking non-stop about the brand, so what are we to do. Simple – find a few key social themes.

Social themes are basically buckets in which your content shares some commonalities. For example, when I am curating content for our Facebook and Twitter channels, I focus on customer experience, innovation, content and channel strategy. These are the themes that drive my passion as well as the passions of our readers. We know our readers care deeply about these topics and there is a lot of amazing content that is developed to support these themes. Themes are incredibly important when you are curating content as they help focus your efforts and ultimately save you time and effort.

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Pivot like a champ

by · May 14, 2014

Our world is in constant flux. I think we like it that way. It makes us feel alive and allows us to stretch and also to complain. We like complaining, but that is for another day.

The level of upheaval in social media and digital marketing is something that we are becoming accustomed to. It is a good thing. Makes us nimble. Except when it doesn’t. Sometimes constant flux makes us panic and panic makes us pause and flap our arms a little.

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