Reading the tea leaves in the social space isn’t always easy. But think about what you’ve seen from those of us pounding the pavement with Facebook’s algorithms and the ever-growing challenges of earned media.
Every marketing hack and their brother has a podcast now. Most of them are video podcasts repurposed as audio as a supplement. Some people have both audio podcasts and short videos to drive their activity. And, if you’re paying attention, you’ve also noticed that the smart ones are using more and more images – specifically text on photo – to capture they eye as people scroll through their feeds.