Category archives for

– Content Marketing –

5 Key Elements of Viral Content [Infographic]

by Mark Smiciklas · June 14, 2013

The goal of every content marketer is to have his/her information shared across digital channels by their audiences. This is often easier said than done. What factors contribute to people sharing the content they consume online?

In researching the content for this infographic I came across a post in my Delicious archive that helps answer this question. Leo Widrich over on the Buffer Blog wrote a great post about what makes content spread. In it, he analyzes some of the elements that helped one particular blog post get over half a million likes. He also references an interesting research paper about what makes online content go viral.

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6 comments

Transforming into the Digital Marketing Agency of the Future

by Nichole Kelly · June 11, 2013

As digital marketing has continued to become a powerhouse in the marketing tool belt it has required agencies to consider how they can best serve the needs of the brands they serve. We’ve seen agencies slap social media on their list of services with little true expertise. Now we are seeing agencies slap content marketing on their list of services as it has become the new cool that everyone is all the rage about. This is a natural progression of service offerings and frankly agencies have to figure out how to provide these services because their clients are starting to demand them. We’ve seen transformation in the traditional full-service agency as well as a resurgence for boutique digital marketing and social media firms. But is that enough? The report “The Digital Marketing Agency of the Future” released today by Skyword argues that it isn’t even close to enough. They took the insights of 16 innovative agency leaders and created a forward thinking view of what tomorrow’s digital agency needs to look like.

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Content Marketing: Will You Be Writing Big Checks or Cashing Them?

by Barry Feldman · May 31, 2013

That “content is king” mantra you’re reading nearly every time you click on an article about marketing has made you royally curious, right? The dethroning of conventional marketing strategies, which has largely called for renting (excruciatingly expensive) time and space in paid media, gives new hope to any size company willing to charge forth in the new world of digital.

The word is brainpower trumps spending power now. Is it true?

It can be.

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4 comments

Why Memorial Day May Not Make Sense For Your Brand

by Jason Falls · May 27, 2013

There’s a fair chance most company blogs, social posts and other communications today will be focused on tipping a cap to the men and women who have served the U.S. in the armed forces, making the ultimate sacrifice for their country. Memorial Day is not, as some like to think, the holiday that marks the first week the pool is open. It’s a tribute to those who have sacrificed for our American freedom.

But while it behooves us all to pay tribute to those who have died for our country, is memorializing lost veterans smart for your brand? The answer is, “Not always.”

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2 comments

Highs and Lows in the Parent Blogging World

by Stephanie Schwab · May 17, 2013

There’s never a dull moment in the parent blogging world. This past month has brought new highs and lows to this group, a group I’m firmly enmeshed in both as an agency which works with bloggers and as the founder of a conference bloggers attend. (I also happen to be married to a parenting blogger – my husband blogs on his own dad blog as well as in a number of other outlets.)

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Forget about Personas. Meet some real people.

by Doug Kessler · May 16, 2013

As new disciplines emerge – like content marketing in the digital age – new jargon blossoms like wildflowers in a new meadow. Or sometimes like clods of cow shit.

Whichever category you put the term ‘Persona’ into (for me, it’s bovine-centric), you can’t deny that it’s won a permanent place in the B2B content marketing canon. “Don’t even think about doing content marketing without personas.” is Commandment Six last time I checked.

At Velocity, we’ve propagated the cult of the persona ourselves, with round-up blog posts and the occasional tirade about using personas properly. And yes, there’s a Persona section in the content marketing playbooks we create for our clients. But, to be honest, I’ve never felt entirely comfortable with them. For two reasons:

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8 comments

When Less is More in Your Content Strategy

by Kat French · May 10, 2013

Recently, a friend and fellow marketer asked what aspect of their favorite podcasts did people enjoy the most. I admit, I didn’t give my most honest answer.

My favorite thing about my favorite podcast is that it’s only 15 minutes long. I’ve been listening to the very excellent Writing Excuses podcast for over a year now. While the writing and publishing advice is solid, I love their tagline.

“Fifteen minutes long, because you’re busy, and we’re not that smart.”

Most marketing and business podcasts run at about 45 minutes to an hour. If you asked most business professionals if they could spare an hour a week to listen to a presentation, they’d wince.

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14 comments

Technology Is A Canvas, Not A Platform

by Ilana Rabinowitz · May 1, 2013

This statement, spoken by David Droga, founder of the creative agency Droga5 at the Innovation Uncensored Conference,  best captured the truth about digital marketing today.  It points to the shift in marketing that’s occurred since the advent of social media and explains the surge in popularity of conferences and books about creativity and innovation.

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2 comments

Apps That’ll Make You A Content Curator Extraordinaire

by Jim Berkowitz · April 25, 2013

For a busy guy like me, it’s difficult sometimes to keep up with all of the latest best practices and technology tools that seem to crop up continuously in the field of digital marketing.  One of those areas that I’ve apparently fallen behind on is content curation and marketing.  Not good!  Because  this is an area that has become, as Stephanie Graves notes, “the go-to audience building strategy for top brands and organizations seeking to connect with their target audiences in a meaningful, non-sales-y way.”

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