Category archives for

– Digital Marketing –

How To Separate Strategies from Tactics

by · November 24, 2014

I’ll be the first to admit, the first 6-7 years or so of my “marketing” career, I was a tactic-driven guy. While I had a notion of what strategies were, it was more of a, “just make sure you tie it all together somehow,” checks and balances, rather than actually thinking strategically. When I took the job of Assistant Athletic Director for Communications at Birmingham-Southern College, however, I had the idea that we should start with something bigger than a bunch of ideas.


Switcher Studio Democratizes Video Production

by · September 29, 2014

It’s hard for me to be really interested in a new app or startup these days. So many ideas, so few honest assessments. At a recent meeting to discuss the startup scene in Louisville, Tony Schy of Velocity Indiana — an accelerator just across the river in Southern Indiana — said our market has the problem of being afraid to call each other’s babies ugly.

It’s not just a Louisville problem. It’s a startup problem.


Raising the bar: Customer relationships

by · August 29, 2014

The past few months I have been a little focused, some may say obsessed, with lowering the bar. From my post on creating less content to my ideas on having a point in your social media marketing. I’ve been talking about being more deliberate, I’ve encouraged people to lower the bar in terms of being useful instead of human and being a trusted resource instead of a thought leader. Well, today, I want us to raise the bar on one thing: customer relationships.


Can marketers tell the difference between lies and truth?

by · August 12, 2014

Marketers are trained on how to spin…how to write elegantly…how to stay in the brand voice. We’re also trained on how to lie and how to lie well. In all honestly, we lie so well that sometimes we don’t even realize we are doing it. All of the half-truths, omissions, and spins we put on all of our marketing pieces could be what is holding us back from an authentic connection with the exact audience we’re trying so desperately to attract.

You could argue that we’ve become such good liars that we can’t even tell the difference between lies and truth anymore. How did this happen?


3 Ways you’re Sabotaging the Sale

by · July 25, 2014

When it comes to closing the deal, you could be your own worst enemy. Not happy with your sales numbers? Is your site not converting at the rate you need? Don’t blame the leads (The leads aren’t weak, you’re weak!). Instead, the answer could be looking you in the eye every time you visit your company’s website. Un-optimized websites and difficult conversion processes are kryptonite to a high conversion rate and could be the very thing that is sabotaging your sales. Here are three of the most common areas of #salessabotage we see at SME Digital.


Paralysis of Choice

by · July 15, 2014

It’s overwhelming isn’t it? All of the choices, developments, options, approaches, strategies, opportunities, challenges. Marketing today is really a lot to process. There are new tools, channels, strategies, platforms (and so on!) being released every week. It gets so overwhelming and almost scary, that it reminds me of standing in front of the cereal aisle in the grocery store. The number of choices available to me is almost paralyzing. When we are faced with more choices than we can process, it is so easy to seize up into a mental paralysis.

In moments of mental paralysis, it is so easy to do nothing. Because it just seems too big. But, let me be the one to remind you:


Need Help Finding Work? See A Bank. Yes, A Bank.

by · July 7, 2014

The cornerstone of strong content marketing or even more specifically social media marketing is providing value to your audience. Talking about you almost never accomplishes that. Finding ways to talk about them is where you need to focus. However, you’ll need to be ready to face the fact that often times the value you provide may have little connection to the product or service you sell.


Proof It’s Not Facebook.
It’s You.

by · June 16, 2014

Ah, we conspiracy theorists are a persnickety bunch, aren’t we? Facebook reach drops dramatically, a Silicon Valley-based blog identifies a source saying the network is intentionally dialing back organic reach for brands and we all point fingers and complain about being held down by the man.

Facebook responded to this spring’s organic reach fiasco by saying there’s no manipulation. It’s just the network effect at play: People have too many friends and like or follow too many interests, brands and causes for everyone to fit nicely in the 300 or so pieces of content they deliver in a person’s newsfeed.


The Powerful Manager and the Email Summary

by · June 9, 2014

Mini crises pop up all the time. Some are little fires, snuffed out immediately. Others can smolder for days before bursting into a full-scale inferno. The more people involved within your organization, the harder they are to control.

Typically, when tempers flare and the he said-she said battles commence, I ask the parties involved to email me a summary of what happened and what they’d like to see happen as a result before I act. In the digital/mobile/social age, I’m sure you can anticipate how warmly that is received. It happened last week and the three parties involved all responded with, “Just call me tomorrow.”