Journalism

The Media & Social Media Series: The Cincinnati Enquirer

August 11, 2008

Share Today begins journey through a topic of interest for me I think will prove extremely valuable to you as well. In September, I will lead a session at Blog World & New Media Expo on the topic of traditional media and how they can use social media to combat disappearing audiences, staff cutbacks and [...]

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There Is No Perfect Pitch, Only Perfect Pitches

July 9, 2008

Share Public relations can stand to learn a lot from Howard Moskowitz. The legendary experimental psychologist, whose research and work is chronicled most excellently by Malcolm Gladwell in a speech at a February 2004 TED (Technology, Entertainment, Design) Conference, essentially reinvented the consumer product goods category. His revelation essentially concluded that consumers don’t know what [...]

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PRSA Digital Impact Afterthoughts, More Solutions

June 11, 2008

Share The dust has settled on the Downtown Marriott and I’m sitting at LaGuardia awaiting a late flight home. The Public Relations Society of America (PRSA) Digital Impact Conference, I’m told the first such focusing solely on the new digital media landscape by the organization, is in the books and, I think, gave attendees some [...]

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Righting The Ship In The Public Relations Industry

June 9, 2008

Share Tomorrow I will be a part of a panel discussion at the Public Relations Society of America (PRSA) Digital Impact Conference focusing on blogger outreach. Wednesday, a special, live BlogTalkRadio edition of, “For Immediate Release,” the outstanding podcast from Neville Hobson and Shel Holtz, will put several interested parties at the table to discuss [...]

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4 Ways To Save The Newsroom

May 28, 2008

Share Image via Wikipedia Everywhere you look, traditional media outlets are dying off. Okay, not dying, but laying off staff, being devalued at sale, cutting budgets, trimming corners and falling all over themselves trying to figure out web strategies to save their collective asses. There’s even a new website to track layoffs in the newspaper [...]

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Why PR Folks Should Blacklist Bloggers

May 11, 2008

Share [flickr style="float: right"]photo:112361126[/flickr]I’m a PR guy by trade and, in light of recent developments in the PR-bashing arena, am suggesting a list of blacklisted bloggers. These folks are performing the largely unfair, wholly unprofessional, shortsighted and, frankly, ignorant practice of outing public relations professionals who don’t pitch them well. Here’s my suggested starter list. [...]

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Twitter, The Media And A Milestone

May 2, 2008

Share Twitter has become a new method of communication for many of us in the social media, technology and even marketing space. And, while the microblogging service hasn’t exactly gone mainstream, fascinating stories are emerging involving the platform. There are also more and more mainstream media coming to the fold as well. Carlos Granier-Phelps is [...]

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Tamar Weinberg Is Simply Mashable

March 12, 2008

Share Getting Tamar Weinberg to do an on-camera interview for you is tough. But somehow, I did it. She recently joined the team at Mashable.com and we chatted about it at South by Southwest (SXSW) yesterday. She didn’t exactly get real in depth on what she’s doing, so you can read more about it here. [...]

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Elements Of Social Media Doesn’t Make Your Site Social

March 6, 2008

Share Louisville’s daily newspaper, the Courier-Journal, is readying the launch of a new website. I was invited to preview the beta site and offer some feedback. While what follows is much of that reaction, the mistaken strategies behind the social media elements of the Courier’s new site are a common mistake made by newly designed [...]

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Fast Company Leads Off With Microcommunity Home Run

February 9, 2008

Share Logging into Fast Company’s new online community (fastcompany.com now in public beta) a few weeks ago was a neat perk of having a social media friend at a big company. I took my head start, got in, played around for a few hours, liked what I saw, then moved on to something else, forgetting [...]

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Outing The Ad Business – Holy Fark! Part 3

January 31, 2008

Share Episode 3 of our Holy Fark! series with Fark.com founder and author Drew Curtis turns the focus on traditional media. Curtis says newspapers and television news aren’t in trouble, as many industry watchers say, they’re just used to larger profits. He then takes us through an explanation of why the Internet is outing the [...]

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