Against all of my tangent-loving instincts, this week’s “Listen To This” will (attempt to) be laser-focused. That’s difficult for me, particularly today, because Unmistakable Creative’s entire interview with Jerry Kolber is top-notch. As I was listening through, I kept writing down time stamps and quotes, each time thinking I had found the golden moment. But then…there would be another one. And another one. And another one.
I have a page of notes sitting in front of me that I could delve into, but ironically, Jerry also talks about why it’s so very important to focus on one thing. So I will. We are going to laser in on a moment about halfway through (24:50) the podcast. That moment is all about the importance of doing good work, regardless of the immediate payoff, or at least regardless of knowing what the payoff will be. Let’s get into it.