Category archives for

– Media And Journalism –

Listen To This: Stories We’re Telling Ourselves, inspired by The Beancast

by · February 13, 2015

I am an avid listener of The Beancast, so I’m excited that this week’s “Listen To This” post is inspired by Bob Knorpp and his guests (Winston Binch, Scott Monty, and George Parker). Per usual, the entire episode is worth a listen, especially for the digital marketing and advertising crowd. This year’s analysis on the analysis surrounding the Super Bowl is funny, honest, and on-point. Definitely check it out.

For this post, the ah-hah moment came about 37 minutes in, when talk of the industry echo chamber briefly surfaced. It was a moment that spotlighted storytelling. What kind of storytelling? The bad kind. The self-deceiving kind. The kind that oftentimes doesn’t seem like storytelling at all.

But first, a bit of context.

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Listen To This: Jerry Kolber on Unmistakable Creative

by · January 23, 2015

Against all of my tangent-loving instincts, this week’s “Listen To This” will (attempt to) be laser-focused. That’s difficult for me, particularly today, because Unmistakable Creative’s entire interview with Jerry Kolber is top-notch. As I was listening through, I kept writing down time stamps and quotes, each time thinking I had found the golden moment. But then…there would be another one. And another one. And another one.

I have a page of notes sitting in front of me that I could delve into, but ironically, Jerry also talks about why it’s so very important to focus on one thing. So I will. We are going to laser in on a moment about halfway through (24:50) the podcast. That moment is all about the importance of doing good work, regardless of the immediate payoff, or at least regardless of knowing what the payoff will be. Let’s get into it.

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Listen To This: Jason Keath on NBN Radio

by · January 16, 2015

SME’s resident podcast-addict here again, and I’m excited to deliver the second installment in our “Listen To This” series! If you missed the first, head here to check it out.

This week, my inspiration comes from Dave Delaney’s “New Business Networking Radio” podcast: Episode 43; guest, Jason Keath. There is a ton of goodness packed into Dave’s interview with Jason, CEO of , but the moment that stuck out for me the most occurs around 15 minutes in. And it’s a goodie.

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Get Over Yourself

by · December 31, 2014

A significant chunk of my early career was spent moving two steps forward in my performance and then falling three steps backward due to lack of confidence. I never fully trusted myself, my talent, or my ability to perform the task of my jobs with excellence.

When I was successful and received accolades for my work, I silently waited for my peers and superiors to realize that this was an anomaly…that I was an impostor.

This lack of confidence drove me to perform flawlessly in every task, yet never reap the rewards of the flawless performance. 

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Listening And Measurement Is Useless Without Action

by · November 6, 2014

The past few weeks, I have been writing about listening and measuring to learn what matters most to your audience. I’ve taken a look at my own startup CredHive.com as well as served as an active advocate for my clients about listening deeply to the customer conversation in your category. I am wildly passionate about connecting customers to brands and to do this, I think it is really important to know what customers want. To understand what a customer wants means you need to listen to understand and really know your metrics.

The net of both of these posts (and many of my earlier posts) are about advancing the customer relationship and adding value to the audience’s day. The goal of course is to help your brand stand out in the social and digital landscape by really studying what’s working, what’s not and where any existing white space may live. I think measurement and listening are incredibly efficient ways to do all of these things.

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The Perfect Team is Not Perfect

by · October 28, 2014

Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just comedy. It’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team.

Everyone has at least one cowbell — it’s your unique, profitable talent people pay you for or your company’s unique offering. It’s something people have a fever for. When you discover it and give those people a ton of it, you gain success and happiness for both yourself and others. It’s a win-win.

A cowbell is simultaneously something you love doing and something other people really want as well (though you still may have detractors and critics). A cowbell creates joy for you and other people. They can’t get enough.

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Get Lost, For Everyone’s Sake (especially your own)

by · October 8, 2014

Like any good marketer, or business person, or just person in general, I have my favorite inspirational quotes (and I want to hear yours, so get ready to post in the comments). We all have our storehouse of excerpts, passages, or poetry that we draw from. But one particular quote stands above all of the rest for me, and that is what I want to share with you today. Every October, I reread Galway Kinnell’s “A Book of Nightmares”, and though I am arrested numerous times while reading his treasure, there is always one passage that stops me in my tracks. So much so, that it is permanently inked on my right arm (how’s that for tattoo passionate?). In the hopes that it will provide inspiration to you, I share it here:

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Magic and Marketing; Are You Amazing Your Audience?

by · September 17, 2014

Think of a card, any card…

I am a huge fan of magic. And after dabbling a bit on my own, I have realized that there are three types of audiences for magic: the Uninformed, the Unimpressed, and the Amazed. I wouldn’t call many brands – nor their marketing efforts – magical, but there are interesting similarities when it comes to the growth and evolution of our audiences. And I believe there is something to learn here.

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Wait, Weight? Do Tell Me

by · August 28, 2014

A few months ago, I checked back into my Vermont hotel room and accepted my fate: snowed in; no way out. I took some time that night to sit out on the hotel balcony, watching the snow continue to fall, staring out at the monochromatic landscape, and listening to the utter quietness. That night, I was introduced to a phenomenon not often present where I live. Loud cracks, sharp breaks, distant crashing sounds. It took me a few minutes to discern the noise, then I saw it happen.

A perfectly healthy-looking branch, weighted down by the snow, just fell free from its tree and crashed to the ground. Weight; I have seen this happen before, in myself and those around me, in my workplace and out in public, out in the open and kept behind office doors. Weight, whether tangible or intangible, can be burdensome, can slow you down, and, given enough time and inattention, can literally render you unable to maintain.

How often do you check your own weight or the weight of those around you? 

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