Category archives for

– Media And Journalism –

The Three Approaches To Making Money

by · July 1, 2014

There are really only three approaches to making money online or offline. The trick is figuring out which approach you are cut out for. No, I’m not talking specific actions to produce revenue. I’m talking big picture approaches. But it does boil down to three.

1. Create Original Content

These are artists and artisans, musicians, moviemakers and writers. Your content is so unique, so valuable, that you can simply publish or produce it and the masses will buy. This group of people are gifted, unique and rare.

2 comments

What Makes You Memorable?

by · May 13, 2014

Have you ever stopped to think about what people remember about you after they meet you the first time? Is it something intentional? Or is it different for every person? I’ve spent a considerable amount of time “working” on my personal brand. I say “working” with a pretty ridiculous amount of sarcasm, but I’ll get to that in a bit.

There is a ton of content out there on personal branding and frankly there is some pretty decent stuff out there. But I have a short-cut to building your personal brand and it all comes down to one thing.

17 comments

10 Books To Inform & Inspire Your Spring

by · April 7, 2014

Normally when I review books it’s because a stack of five or so has accumulated on my desk and I need to move them. If I don’t stop, read and review, I’ll move them to a shelf and never look at them again. After a year or so, I’ll take them to Goodwill or Half Price Books and be done with them.

12 comments

Connecting Television and Social: A Contrast

by · February 20, 2014

You know what’s awesome? Live events and social media. I love watching live events and my feed at the same time. Brings me such joy and connection. February brought so many great live annual events like the Super Bowl and the Grammys. When I was watching those events, I was following all of my social feeds and it really added to the experience. It actually felt like I was watching along with my friends around the globe. It made the Grammys feel like more of a global celebration of music and its fans. The Super Bowl was incredible because I was sharing in the revelry of my former hometown and their fans and my friends. I felt like I was a Seattleite again. I felt so connected to those events through my network. And really that is the power of social and its use with broadcast television.

0 comments

5 Ways Video Game Companies are Leveraging Social Media

by · November 15, 2013

In the gaming world, things are starting to heat up. In November, both Microsoft and Sony are releasing their next generation of video game systems. In addition to the visual upgrades, both systems will also deeply integrate social media.

Gamers and developers alike are getting excited about the promise of the next generation of gaming, which kicks off November 15th with the release of the PlayStation 4, followed by Microsoft’s Xbox One on November 22nd. Here are a few of the ways those companies will make use of the social media features.

8 comments

Social Media and Pre-teens [VIDEO]

by · October 11, 2013

Today’s pre-teen has an instinctual understanding of the value of social networking, which is a good thing. It speaks to the way these networks are designed and to the user experience — that it is tapping into something fundamentally human in the way we connect.

However, that’s not enough. That stance assumes that the children involved also have the life experience necessary to recognize the boundaries of social norms, to handle bullying, to process peer pressure for what it is.

I posted this video last month in my effort to figure out where the lines are. I am depressed to say that most parents have never given this the first thought, and they should.

0 comments

“Sorry” Indeed: Why Most Company Apologies Suck

by · August 1, 2013

J.C. Penney made a colossal mistake when they changed their pricing structure, alienating their bargain-hunting base. The bungled strategy led to the departure of Penney’s CEO, Ron Johnson, but before he left, he did one thing right: apologized.

Mistakes are part of doing business. Some mistakes result in annoyance (Apple Maps), others outrage (Instagram’s terms of service change). In some cases, a mistake becomes an international incident, like the Asiana airline crash in San Francisco that killed three people and injured dozens.

1 comment

6 Questions for 6 Community Managers

by · July 3, 2013

Behind every great community, you’ll find a community manager. They’re the social catalyst, driving conversations in social networks, blogs, groups, and forums. They’re brand champions, town sheriffs, and caring listeners.

  • They engage, sparking conversation to get things going.
  • They moderate, fighting fires if things go too far.
  • They monitor, with a finger on the pulse and an eye on the streams.
  • They promote. This is patient zero in a viral campaign.

So let’s get to know our community managers. We picked some industry pros and emailed these community managers a few questions. Here’s the lineup:

14 comments

(How to) Write a Headline and Become a Media Star

by · May 9, 2013

This ain’t Back to the Future. It’s Top Gun. We’re going time traveling—backwards. You with me? Here we go…

Is that Whitney Houston on the radio? Great song. Crank it. Oh, and did you hear? Mike Tyson’s the youngest heavyweight champ ever and the USSR doesn’t want to fight.

Aviator glasses? Right on. You don’t look quite as slick as “Maverick”  (Tom Cruise in “Top Gun”), but those screaming neon-colored parachute pants and your big hair are just perfect.

12 comments