I am an avid listener of The Beancast, so I’m excited that this week’s “Listen To This” post is inspired by Bob Knorpp and his guests (Winston Binch, Scott Monty, and George Parker). Per usual, the entire episode is worth a listen, especially for the digital marketing and advertising crowd. This year’s analysis on the analysis surrounding the Super Bowl is funny, honest, and on-point. Definitely check it out.
For this post, the ah-hah moment came about 37 minutes in, when talk of the industry echo chamber briefly surfaced. It was a moment that spotlighted storytelling. What kind of storytelling? The bad kind. The self-deceiving kind. The kind that oftentimes doesn’t seem like storytelling at all.
But first, a bit of context.