Category archives for

– Media And Journalism –

(How to) Write a Headline and Become a Media Star

by Barry Feldman · May 9, 2013

This ain’t Back to the Future. It’s Top Gun. We’re going time traveling—backwards. You with me? Here we go…

Is that Whitney Houston on the radio? Great song. Crank it. Oh, and did you hear? Mike Tyson’s the youngest heavyweight champ ever and the USSR doesn’t want to fight.

Aviator glasses? Right on. You don’t look quite as slick as “Maverick”  (Tom Cruise in “Top Gun”), but those screaming neon-colored parachute pants and your big hair are just perfect.

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7 comments

Lean In: Women are their own Worst Enemy in Business

by Nichole Kelly · May 7, 2013

Facebook COO Sheryl Sandberg is starting an important movement with her book Lean In and online community LeanIn.org The premise is that there is a vast inequality of women in senior positions in the workforce and she is committed to opening the conversation about why. In her Ted talk, Sandberg argues that “women are not making it to the top of any profession anywhere in the world.” In corporate, she mentions C-level jobs held by women are 15-16% and have remained flat since 2002.

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11 comments

Coverage Of Bombing Suspects Could Change Social Media

by Jason Falls · April 22, 2013

In the wake of tragedy, the Internet and social media sites can be the most precious resources people can have. But the can also be the most dangerous. There’s not a trained journalist in the world that hasn’t sat, open-mouthed, at the irresponsible and erroneous reporting of speculation and innuendo we’ve seen in the last week. From false reports of arrests to immediate assumptions of one political group or nationality’s involvement.

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10 comments

6 Questions for 6 Blog Editors

by Andy Crestodina · April 17, 2013

Daily deadlines. Huge audiences. High expectations. The big marketing blogs attract readerships that rival small newspapers, but with only a fraction of the staff. And there’s one key role inside every great marketing blog: The Editor.

They’re often behind the scenes, in the shadow of a more famous celebrity blogger. They rarely get (or take) much credit. But these people make it happen. They’re the keepers of calendars and the champions of quality.

So let’s get to know our local blog editors. We picked our favorite marketing blogs and emailed a few questions to the current and recent editors. Here’s the lineup…

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13 comments

Google Glass is Watching You: Are You Protected?

by Kerry Gorgone · April 15, 2013

Google is about to augment your reality. Google Glass adds an overlay of rich data to your real-time sensory experience. You can visually index your surroundings, conduct Google searches, capture and share pictures and videos, and even translate your voice into another language.

Amazing? Absolutely. Dangerous? Potentially.

Consider this: you have no right to privacy in terms of where you travel on the public streets. Would you want someone wearing one of these headsets snapping a photo of you entering an adult store? What if someone captures a couple’s romantic moment on a bridge, and it turns out they’re engaged in an extramarital affair?

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14 comments

Optimize Your Videos for Search and Social

by Jason Falls · March 25, 2013

Note: I wrote the following for Watch.tv. It’s republished here with permission. 

If your business has been on the World Wide Web for more than about 12 minutes, you understand that the most powerful and proven way to attract customers online is through search. That’s so much the case that an entire industry evolved to help businesses optimize for Google, Bing, Yahoo and friends. SEO (Search Engine Optimization) is a powerful driver of traffic. Since the two primary ways to make money online are to increase traffic or increase conversions, well … it’s important.

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23 comments

Online Subscription Models Are An Assault On Literacy

by Jason Falls · January 7, 2013

If you don’t know the newspaper business is broken by now, I’m sorry about your decade-old coma. No, I’m not one to proclaim print media to be dead. But we are certainly planted squarely in the midst of a massive shift in how news is disseminated, who receives it and how reliable it is.

I fear that more and more newspapers and other online versions of trusted media outlets moving to paid subscription models is ultimately an assault on literacy. As you may know, I serve on the board of directors for the National Center for Family Literacy. This subject is close to my heart. I don’t speak for the NCFL here, only offer my own opinions, but I don’t come to this conclusion lightly.

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19 comments

All Positive All the Time is Positively Boring

by Barry Feldman · December 12, 2012

 

Disclaimer #1: I love The Beatles. I’ve worn out every album.
Disclaimer #2: I love the Stones too. I’ve worn out the first 75 albums or so.

If you sent me to a desert island with only one of these bands’ platters, I’d pack The Beatles discography (and my luggage fees would surely be lower).

Love is all you need

The Beatles: Good Day Sunshine… Sun King… Here Comes the Sun… “Take a sad song and make it better.” Peace. Love. The Beatles may have alluded to darker themes every now and then, but you have to admit they had a fairly sunny disposition.

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7 comments

The Pursuit of Writing

by Jason Falls · November 30, 2012

I’m a writer. The day I figured out that was the best way to describe the essence of what I do, my craft, my calling … life made more sense.

Sure, I can blog. I can write a book. I can write silly emails to friends (and sometimes do for fun). It manifests itself in multitudes of ways, but regardless of what other labels people want to put on it, I’m best described as a writer.

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