Category archives for

– Media And Journalism –

Listening And Measurement Is Useless Without Action

by · November 6, 2014

The past few weeks, I have been writing about listening and measuring to learn what matters most to your audience. I’ve taken a look at my own startup CredHive.com as well as served as an active advocate for my clients about listening deeply to the customer conversation in your category. I am wildly passionate about connecting customers to brands and to do this, I think it is really important to know what customers want. To understand what a customer wants means you need to listen to understand and really know your metrics.

The net of both of these posts (and many of my earlier posts) are about advancing the customer relationship and adding value to the audience’s day. The goal of course is to help your brand stand out in the social and digital landscape by really studying what’s working, what’s not and where any existing white space may live. I think measurement and listening are incredibly efficient ways to do all of these things.

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The Perfect Team is Not Perfect

by · October 28, 2014

Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just comedy. It’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team.

Everyone has at least one cowbell — it’s your unique, profitable talent people pay you for or your company’s unique offering. It’s something people have a fever for. When you discover it and give those people a ton of it, you gain success and happiness for both yourself and others. It’s a win-win.

A cowbell is simultaneously something you love doing and something other people really want as well (though you still may have detractors and critics). A cowbell creates joy for you and other people. They can’t get enough.

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Get Lost, For Everyone’s Sake (especially your own)

by · October 8, 2014

Like any good marketer, or business person, or just person in general, I have my favorite inspirational quotes (and I want to hear yours, so get ready to post in the comments). We all have our storehouse of excerpts, passages, or poetry that we draw from. But one particular quote stands above all of the rest for me, and that is what I want to share with you today. Every October, I reread Galway Kinnell’s “A Book of Nightmares”, and though I am arrested numerous times while reading his treasure, there is always one passage that stops me in my tracks. So much so, that it is permanently inked on my right arm (how’s that for tattoo passionate?). In the hopes that it will provide inspiration to you, I share it here:

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Magic and Marketing; Are You Amazing Your Audience?

by · September 17, 2014

Think of a card, any card…

I am a huge fan of magic. And after dabbling a bit on my own, I have realized that there are three types of audiences for magic: the Uninformed, the Unimpressed, and the Amazed. I wouldn’t call many brands – nor their marketing efforts – magical, but there are interesting similarities when it comes to the growth and evolution of our audiences. And I believe there is something to learn here.

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Wait, Weight? Do Tell Me

by · August 28, 2014

A few months ago, I checked back into my Vermont hotel room and accepted my fate: snowed in; no way out. I took some time that night to sit out on the hotel balcony, watching the snow continue to fall, staring out at the monochromatic landscape, and listening to the utter quietness. That night, I was introduced to a phenomenon not often present where I live. Loud cracks, sharp breaks, distant crashing sounds. It took me a few minutes to discern the noise, then I saw it happen.

A perfectly healthy-looking branch, weighted down by the snow, just fell free from its tree and crashed to the ground. Weight; I have seen this happen before, in myself and those around me, in my workplace and out in public, out in the open and kept behind office doors. Weight, whether tangible or intangible, can be burdensome, can slow you down, and, given enough time and inattention, can literally render you unable to maintain.

How often do you check your own weight or the weight of those around you? 

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How to Respond to Online Brand and Reputation Attacks

by · August 26, 2014

Online brand and reputation attacks have become some of the easiest and most impactful mechanisms for individuals and companies to cause serious harm to businesses.

These types of attacks can originate from a variety of sources, but most commonly the “attackers” are competitors, disgruntled employees, unhappy customers, dissatisfied investors, extortionists or other people and businesses who become upset with a company and want to cause that company serious damage.

Further, these attacks come in many forms, including:

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The Three Approaches To Making Money

by · July 1, 2014

There are really only three approaches to making money online or offline. The trick is figuring out which approach you are cut out for. No, I’m not talking specific actions to produce revenue. I’m talking big picture approaches. But it does boil down to three.

1. Create Original Content

These are artists and artisans, musicians, moviemakers and writers. Your content is so unique, so valuable, that you can simply publish or produce it and the masses will buy. This group of people are gifted, unique and rare.

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What Makes You Memorable?

by · May 13, 2014

Have you ever stopped to think about what people remember about you after they meet you the first time? Is it something intentional? Or is it different for every person? I’ve spent a considerable amount of time “working” on my personal brand. I say “working” with a pretty ridiculous amount of sarcasm, but I’ll get to that in a bit.

There is a ton of content out there on personal branding and frankly there is some pretty decent stuff out there. But I have a short-cut to building your personal brand and it all comes down to one thing.

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10 Books To Inform & Inspire Your Spring

by · April 7, 2014

Normally when I review books it’s because a stack of five or so has accumulated on my desk and I need to move them. If I don’t stop, read and review, I’ll move them to a shelf and never look at them again. After a year or so, I’ll take them to Goodwill or Half Price Books and be done with them.

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