Category archives for

– Media And Journalism –

The Business of Writing Books

by · May 9, 2012

A number of my friends either are, or plan to soon be, writing their first books. I’m really excited for them. I was in their shoes a year ago, plowing through writes, rewrites and edits, putting thoughts on paper and hoping someone out there would think the topic was interesting enough to plop down $24 for a book about it.

All of the folks I’m referring to, in addition to several others, have asked me if writing a book is worth it. While there are few thrills for someone who classifies themselves as a writer more pleasing than seeing your name on a real, hard-bound piece of literature on the shelves of a real bookstore, I thought it appropriate to share a few thoughts with you on the value of writing a book.

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Are They Bloggers? Or Celebrities?

by · April 20, 2012

The coolest thing has been happening lately, and it’s making me feel really special. Suddenly I know people who are in ads. And not just any ad – major, national brands. I feel like I’m brushing with celebrity – and yet, these people aren’t traditional celebrities, they’re bloggers. And they happen to be friends of mine.

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Overcoming The Flinch

by · December 7, 2011

Julien Smith’s new book, out today and part of Seth Godin’s Domino Project, is essentially about overcoming our core human instincts to flinch under pressure. Granted, flinching isn’t always bad — it can protect you from danger — but the main type of flinching Smith hopes we can work around are the types that keep us from controlling our destiny, accomplishing our dreams and doing the things we truly want to do but are often afraid of.

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7 Steps for Overcoming Writer’s Block (And Writing A Brilliant Blog )

by · November 23, 2011

Don’t you hate writer’s block? You know you have brilliant ideas, but there’s that damn blank screen staring at you when you sit down to blog. Nothing happens. The brain’s in idle. Frustration begins to creep in. (Remember Jack Nicholson in The Shining?)

Many people struggle with writing. But I believe anyone can write and blog with the right approach. It’s not brain surgery, but it does take some work.

First, get over the idea that you have to write a blockbuster blog every time. We find in our training that many corporate bloggers are by nature analytical and perfectionists, which creates a lot of extra agony. It’s great to hit a home run, but mostly this is about hitting lots of singles and doubles.

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Is Radio Becoming Social?

by · July 5, 2011

Caught wind last week of a fairly interesting announcement that made me take pause and wonder if traditional media, in this case, radio, is starting to come around to the whole social thing. My buddy Jessica Northey has joined the nationally syndicated “Tony and Kris In The Morning” radio show as online correspondent. She will create something they’re calling a “Digital Daypart” for the show. It was officially announced today.

To spell it out a bit more clearly: A nationally syndicated radio show has hired a blogger/Twitter personality to be their online extension, giving the morning show a virtual presence beyond that of manufactured Twitter feeds and news release link drop accounts many traditional media are guilty of.

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The Unfortunate Ignorance Of The Weiner Media

by · June 9, 2011

Anthony Weiner

Image via Wikipedia

The Anthony Weiner incident is baffling. But it forced the traditional media’s hand a bit this week on social media. The fact the Congressman used Twitter to post what most consider an inappropriate photo of himself intended for a female that wasn’t his wife made the media pay attention to social media’s favorite conversation place. Unfortunately, many media members not only confused the coverage, but potentially biased their audiences.

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Brands, Aggregators and Journalists: a Conversation with Intel’s Bob Duffy

by · June 6, 2011

Funny how things work out.

You’d think “journalism” was dead as a door nail. Newspapers, magazines and TV news are in decline, and the golden age of reporting dating back to Watergate is long over. Yet there’s a demand in Silicon Valley, and beyond, for people who can dig up stories, create interesting angles, and write compelling blogs.

That sounds like a journalist to me.

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The New Establishment

by · May 31, 2011

Marshall Kirkpatrick passed me in a hotel corridor in March. He was rushing into his panel at South by Southwest in Austin. I was just leaving one. He nodded and said, “Check out the site. Just broke something potentially big.” The news of Google Circles wound up being not as big a deal as, say, Watergate, but in that moment I knew we were firmly planted in a New Establishment.

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