Media And Journalism

What Jason Falls Used To Do On Thanksgiving

by Jason Falls · November 22, 2012

Long before there was a somewhat successful business side of me, there was a modestly successful funny side. Falls, off the Rocker began as a newspaper column, became a blog when the paper fired me for not liking my sense of humor, and I explored several other avenues of trying to be funny. (I did say the success was modest, right?)

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Gaming The Ethics Of Social Media

by Jason Falls · November 19, 2012

You will know you’ve graduated beyond the superficiality of social media marketing when you shed the “social media” label from your thinking. Certainly, I’ve built a nice reputation by talking a lot about social media in the last few years. But social media is a small part of what will drive customers to buy or try, think or say.

In our book, No Bullshit Social Media, Erik Deckers and I playfully talk about the hippies and tree-huggers — the social media purists — who think social media success is best measured by how warm and fuzzy your warm and fuzzies are, and how many times you get to sing “Kumbaya” with your customers. Granted, there’s nothing wrong with warm and fuzzy or “Kumbaya,” but neither make social media marketing successful.

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Who Owns Your Social Media Content?

by Kerry Gorgone · November 13, 2012

Every so often, a rumor makes the rounds on Facebook that the company’s onerous terms of use have been changed, and someone else owns your precious family photos, posts, or other content. Although the rumor is eventually debunked, posts urging users to post some type of legal claim to their own content persist for days afterward, and often resurface months later, along with a fresh iteration of the “urban legend.”

It’s impossible to stay up-to-the-minute on the ever changing terms of use for every social network, but here’s an overview of where you stand as of now on a few key sites, with a brief introduction to intellectual property as it relates to social media.

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10 Tips to Maximize Event Coverage Via Video

by Andrea Cook · July 25, 2012

As companies seek new opportunities to grow the value of event investments, live event reporting is emerging as an expert service that mashes up the virtues sought by traditional PR, SEO and advertising agencies. Video coverage is one way event professionals are promoting and amplifying event content.

Limiting event coverage to a video camera on a tripod that records or streams the event live may not bring the optimal outcome needed to grow the exposure of your event. To maximize the ROI for your next event, you can set the stage for success with live video streaming added to the mix of your live event coverage.

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Five Editing Tips for Bloggers

by Jason Falls · June 26, 2012

Editor’s Note: This is a guest post by Chandra K. Clarke, the founder of Scribendi.com, a sponsor of Social Media Explorer.

Blogs are one of the most popular forms of media, and many marketers would argue that they are one of the best online avenues for profit generation. Starting a blog is easy and once you do, you have the potential to reach millions of people. Unfortunately, the fast-paced nature of blogs and blogging often breeds a careless mindset for writers constructing blog posts. Bloggers are often too caught up in the thrill of their story, opinion, or tip to properly edit or proofread their piece. Follow these tips and your messages, thoughts, arguments, or ponderings are sure to be well received.

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The Art of Competitive Blogging

by Jason Falls · June 19, 2012

Editor’s Note: The following is a guest post from Geoff Livingston, a notable and award-winning social strategist, author of several books including his latest with Gini Dietrich, Marketing In The Round, and a friend. Enjoy.
Every business competes.

Whether that’s on a local, national or global scale, companies compete for customers. Perhaps competitors contend for online mindshare, too. That’s when it’s time to engage in competitive blogging to counter online.

You have a few reasons to do this:

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Professional Editing Comes To The Masses With Scribendi

by Jason Falls · June 5, 2012

A professional editor and proofreader has typically been reserved for big media companies or agencies. But now there’s a low-cost editing and proofreading service available to anyone — journalists, corporate communicators, bloggers and writers of anytime — in Scribendi.

We’re proud to welcome Scribendi to Social Media Explorer as a new sponsor. You can see their advertisement over there on the sidebar, but as always, we decided to test and review the service before we welcomed them to the endorsement category. Yesterday’s post on Minimum Viable Products was actually proofread and vetted using Scribendi.

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The Business of Writing Books

by Jason Falls · May 9, 2012

A number of my friends either are, or plan to soon be, writing their first books. I’m really excited for them. I was in their shoes a year ago, plowing through writes, rewrites and edits, putting thoughts on paper and hoping someone out there would think the topic was interesting enough to plop down $24 for a book about it.

All of the folks I’m referring to, in addition to several others, have asked me if writing a book is worth it. While there are few thrills for someone who classifies themselves as a writer more pleasing than seeing your name on a real, hard-bound piece of literature on the shelves of a real bookstore, I thought it appropriate to share a few thoughts with you on the value of writing a book.

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Three Takeaways from a Day We’ll Never Forget

by Ike Pigott · May 3, 2012

Last week, the state of Alabama recognized the one-year mark of one of the most brutal and deadly tornado outbreaks in anyone’s memory. It was not a celebration, nor an anniversary. It was a stark reminder of just how much nature cares about our First World Problems. Even with the latest and greatest in warnings and technology, more than 250 Alabamians lost their lives on April 27, 2011. That element of the devastation should always come first in any discussion.

With that firmly on the record, there are some interesting things we can learn about how technology has changed us. I want to talk for a moment about my friends Pete and Sherri Blank.

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