Category archives for

– Media And Journalism –

5 Ways Video Game Companies are Leveraging Social Media

by · November 15, 2013

In the gaming world, things are starting to heat up. In November, both Microsoft and Sony are releasing their next generation of video game systems. In addition to the visual upgrades, both systems will also deeply integrate social media.

Gamers and developers alike are getting excited about the promise of the next generation of gaming, which kicks off November 15th with the release of the PlayStation 4, followed by Microsoft’s Xbox One on November 22nd. Here are a few of the ways those companies will make use of the social media features.

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Social Media and Pre-teens [VIDEO]

by · October 11, 2013

Today’s pre-teen has an instinctual understanding of the value of social networking, which is a good thing. It speaks to the way these networks are designed and to the user experience — that it is tapping into something fundamentally human in the way we connect.

However, that’s not enough. That stance assumes that the children involved also have the life experience necessary to recognize the boundaries of social norms, to handle bullying, to process peer pressure for what it is.

I posted this video last month in my effort to figure out where the lines are. I am depressed to say that most parents have never given this the first thought, and they should.

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“Sorry” Indeed: Why Most Company Apologies Suck

by · August 1, 2013

J.C. Penney made a colossal mistake when they changed their pricing structure, alienating their bargain-hunting base. The bungled strategy led to the departure of Penney’s CEO, Ron Johnson, but before he left, he did one thing right: apologized.

Mistakes are part of doing business. Some mistakes result in annoyance (Apple Maps), others outrage (Instagram’s terms of service change). In some cases, a mistake becomes an international incident, like the Asiana airline crash in San Francisco that killed three people and injured dozens.

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6 Questions for 6 Community Managers

by · July 3, 2013

Behind every great community, you’ll find a community manager. They’re the social catalyst, driving conversations in social networks, blogs, groups, and forums. They’re brand champions, town sheriffs, and caring listeners.

  • They engage, sparking conversation to get things going.
  • They moderate, fighting fires if things go too far.
  • They monitor, with a finger on the pulse and an eye on the streams.
  • They promote. This is patient zero in a viral campaign.

So let’s get to know our community managers. We picked some industry pros and emailed these community managers a few questions. Here’s the lineup:

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(How to) Write a Headline and Become a Media Star

by · May 9, 2013

This ain’t Back to the Future. It’s Top Gun. We’re going time traveling—backwards. You with me? Here we go…

Is that Whitney Houston on the radio? Great song. Crank it. Oh, and did you hear? Mike Tyson’s the youngest heavyweight champ ever and the USSR doesn’t want to fight.

Aviator glasses? Right on. You don’t look quite as slick as “Maverick”  (Tom Cruise in “Top Gun”), but those screaming neon-colored parachute pants and your big hair are just perfect.

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Lean In: Women are their own Worst Enemy in Business

by · May 7, 2013

Facebook COO Sheryl Sandberg is starting an important movement with her book Lean In and online community LeanIn.org The premise is that there is a vast inequality of women in senior positions in the workforce and she is committed to opening the conversation about why. In her Ted talk, Sandberg argues that “women are not making it to the top of any profession anywhere in the world.” In corporate, she mentions C-level jobs held by women are 15-16% and have remained flat since 2002.

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Coverage Of Bombing Suspects Could Change Social Media

by · April 22, 2013

In the wake of tragedy, the Internet and social media sites can be the most precious resources people can have. But the can also be the most dangerous. There’s not a trained journalist in the world that hasn’t sat, open-mouthed, at the irresponsible and erroneous reporting of speculation and innuendo we’ve seen in the last week. From false reports of arrests to immediate assumptions of one political group or nationality’s involvement.

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6 Questions for 6 Blog Editors

by · April 17, 2013

Daily deadlines. Huge audiences. High expectations. The big marketing blogs attract readerships that rival small newspapers, but with only a fraction of the staff. And there’s one key role inside every great marketing blog: The Editor.

They’re often behind the scenes, in the shadow of a more famous celebrity blogger. They rarely get (or take) much credit. But these people make it happen. They’re the keepers of calendars and the champions of quality.

So let’s get to know our local blog editors. We picked our favorite marketing blogs and emailed a few questions to the current and recent editors. Here’s the lineup…

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Google Glass is Watching You: Are You Protected?

by · April 15, 2013

Google is about to augment your reality. Google Glass adds an overlay of rich data to your real-time sensory experience. You can visually index your surroundings, conduct Google searches, capture and share pictures and videos, and even translate your voice into another language.

Amazing? Absolutely. Dangerous? Potentially.

Consider this: you have no right to privacy in terms of where you travel on the public streets. Would you want someone wearing one of these headsets snapping a photo of you entering an adult store? What if someone captures a couple’s romantic moment on a bridge, and it turns out they’re engaged in an extramarital affair?

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