Public relations is a subset of marketing. Sure, some might argue that marketing is a subset of public relations, but those people are delusional. They read press releases for fun.
But going on the general premise that public relations is marketing communications then a public relations pitch should be considered marketing communications outreach. By that definition, PR pitches should be compliant with the CAN-SPAM Act. Sadly, few are.
There’s been a bit of a kerfuffle in the parenting/lifestyle blogosphere this past weekend, related to a brand’s blogger outreach program. The brand in question is KFC, and (from what I understand, as I wasn’t there) they invited a number of bloggers to an in-person event, with their children, to learn about KFC’s new kids meals.
I’ll disclose up front that I don’t ever eat at KFC because I’m sensitive to MSG and they put it in much of their food. This fact generally puts me in the category of people who think that KFC is unhealthy: if it makes me sick, it must be unhealthy.