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The PR Guide To Media & Blogger Personalities

by · December 15, 2014

Pitching media and bloggers, especially if you don’t have an existing relationship, can be intimidating. You have something that may be relevant for them. You don’t want to interrupt or bother them. And you certainly don’t want to do something in your approach that turns them off to you completely.

Knowing as much as you can about the person in question helps. You can snoop on their social networks, see what they’ve written about recently and perhaps even comment and engage with them lightly before you pitch – all good ideas. But until you get them to respond or pick up the phone, the one thing you don’t know is their true personality.

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The Best Way To Handle A Crisis Is Become Your Critics

by · September 22, 2014

My, we’ve certainly had our fair share of crises of late. Whether you’re the police in Ferguson, Mo., or Roger Goodell of the NFL, it’s never fun having your organization or self in the news with advocacy groups breathing down your neck. And the media is no help. They often times fan the flames of the crisis more than report on it, sensationalizing details and attempting to echo public outrage.

The new NFL logo went into use at the 2008 draft.


Learn What You Cannot Do To Know What You Can

by · March 17, 2014

The first two years of my post-education profession life I was a radio broadcast producer. But I wasn’t just a radio broadcast producer, I was a network producer in New York City for ABC Radio Sports. While that may or may not sound impressive, when you take into account I was 23-years-old and just five years prior was a snot-nosed punk teenager in a 7,000-person town nestled in the mountains of Appalachia, it’s none-too-small a feat.


I’m Afraid For Public Relations. Here’s Why.

by · March 10, 2014

The tech success of fleeting entrepreneurs like Brian Acton and Jan Kourn has tainted the business world. The WhatsApp’s are the darlings of the entrepreneurial world. Like Facebook, Twitter and Instagram before them, these fleeting tech startups that are great at collecting users but awful at collecting revenues are covered ad nausem by Wired, Fast Company, Inc., and others. They have led many an entrepreneur to believe all they need to be a billionaire is a neat idea and a couple of decent engineers.


Influencer Marketing Can Be An Easy Button

by · October 28, 2013

There isn’t a marketer alive not looking for an easy button. Our culture and societal influences make us thirsty for them. We want things here, now, fast, cheap and smart, and we don’t want to put forth any effort to get it.

Social Media Marketing seems like an easy button to those that know no better. “Just open a Facebook page!” “Just get on Twitter!” “It’s Free!” and other assurances have driven many of today’s marketers to think Social Media Marketing is an easy button for their success.

But it’s not. However, one facet of social marketing can get close.


Should PR Be CAN-SPAM Compliant?

by · August 5, 2013

Public relations is a subset of marketing. Sure, some might argue that marketing is a subset of public relations, but those people are delusional. They read press releases for fun.

But going on the general premise that public relations is marketing communications then a public relations pitch should be considered marketing communications outreach. By that definition, PR pitches should be compliant with the CAN-SPAM Act. Sadly, few are.


Should PR Representatives Be Allowed To Edit Wikipedia?

by · July 5, 2012

The Chartered Instituted of Public Relations (CIPR) released its first edition of guidance for use of Wikipedia last week. See the full guide in PDF form here. The standards are a collaborative and still on-going effort that includes input from both public relations professionals and wikipedia editors (whom someone has decided to cutely call “Wikipedians”) and has been endorsed by similar organizations in Canada, Australia and the Public Relations Consultants Association, a British organization similar to the CIPR.

You can see and even participate in future collaboration on this project on their project Wiki.


Want A Master’s Degree In Public Relations?

by · December 7, 2011

Big thanks and welcome to Full Sail University, a new sponsor here at SME. Their online master’s degree program for public relations professionals is just a click away. Hit their advertisement over there in the sidebar and sign up to get some free information about it.

Frankly, I was impressed by the course offerings for the degree. There’s a fair bit of new media and social media learning to be had there. If a master’s degree in PR is something you might be considering, it’s certainly worth a look-see.