Philosophy

WANTED: Thought Fire-Starters And Status Quo Questioners

August 27, 2010 · View Comments

Would you like to be a regular blogger at Social Media Explorer? I’m taking suggestions (not applicants … it’s not a job) and nominees for smart thinkers, status-quo challengers, tool reviewers and people who understand social media marketing better be about business or you’ll be flipping burgers soon. I want to share this platform with thought fire-starters.

We are smarter than me.

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The Problem With Empowering The Customer

August 23, 2010

Share My friend Edward Boches had a crappy experience at a Marriott Hotel last week. Like any good content producer, he blogged about it. Social media more than any other communications mechanism before has done more for placing market control back in the hands of the consumer. The barrier to entry to the web is [...]

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Could Consultants Offer Incentive-Based Pricing?

August 4, 2010

Share Karen Klein asked a tough question of me at Social Media Club Seattle last week. Karen is the CEO of SilverPlanet.com, a website focused on helping boomers and elders with aging products and services, particularly home facilities. She expressed an interest (past or present) in hiring a consultant to help with her company’s social media [...]

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What Fuels Your Passion?

July 16, 2010

Share This week I had the honor of spending a couple days with Chris Barger and his team, along with several brand team members at General Motors. I was really taken with the passion and excitement many of the folks there had for what they were doing and want to do with social media marketing. [...]

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Listening Isn’t Hard. Neither Is Reading.

July 9, 2010

Share On July 2, I poked around Nielsen’s website trying to find a simple piece of information. Since I could not find it, I decided these Nielsen people were probably smart and had a website form for people to fill out when wanting to ask questions. They did have one. I filled it out. It [...]

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Who Is Your James?

May 17, 2010

Share There’s always a crowd gathered outside the front door of the Louisville Free Public Library‘s main branch in the morning. Doors open at 9 a.m. but the regulars show up long before. Some talk, some read, some listen to music. A few who have forged friendships laugh about the latest developments in professional wrestling [...]

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How To Become Your Customer’s Valentine

February 12, 2010

Share The Navigator is my monthly email newsletter. You should subscribe if you haven’t already. The theme of this month’s edition of The Navigator was relationships. With Valentine’s Day coming Sunday and the topic top of mind for many of us, I wanted to share some of the ideas here to further the discussion. Social [...]

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Five Things We Should All Do In 2010

January 1, 2010

Share If you haven’t seen a 2010 prediction post in the last two weeks, welcome back from your coma. If you don’t see a wad of New Year’s resolution posts this week, we hope you come out of yours soon. Nothing against those who have produced such entries. There’s some search and link value to [...]

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May Your Christmas Be Merry

December 25, 2009

Share My hope is you don’t see this blog post until well after Friday. My intention today, and this weekend, is to unplug and enjoy family and friends. But I did want to take a moment to wish everyone a very merry season, whatever holiday you celebrate, or even if you don’t celebrate anything other [...]

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The Key To Startup Success

December 4, 2009

Share Unwittingly, my job has given me a fair amount of exposure to, and interaction with, entrepreneurs building the next big thing. Whether it’s a gadget, software platform, online service or earth-shattering productivity whatchamadigger, I meet and talk with up-starts and start-ups from several walks of life. Many are trying to pitch me to write [...]

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Sprucing Up Social Media Explorer

December 3, 2009

Share Welcome to the new design for Social Media Explorer. I know, it doesn’t look all that different, but I needed to put a new coat of paint on the walls and move some furniture around. Since the majority of you reading this might be interested (not many first time visitors or newcomers will care), [...]

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