Public Relations

Targeting Influencers: A Case Study With Chevy Volt

March 17, 2010 · Comments

I don’t write about cars. I don’t really even write about gadgets. But I’m writing about the Chevy Volt electric car today. Why? Because the folks at Chevy are using influencer targeting as a method to get the word out about their car. No, I’m not succumbing to the power of a good pitch. The car is cool and there’s a fun video below featuring Robert Scoble and Guy Kawasaki that will show you some of that. I want to share the influencer outreach approach they’re using as an example of good PR and interaction with the social media space.

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What Bloggers Should Know About PR And Advertising

March 15, 2010

I was dumbfounded when I read a recent New York Times article about mommy bloggers that indicated a conference session topic at an event called Bloggy Bootcamp was how to let public relations firms know you don’t work for free. A few months ago, I reached out to a prominent mommy blogger on Twitter to [...]

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readMedia Makes Local Press Release Delivery Easy

March 1, 2010

Let’s get one thing straight about press releases: They are not the primary driver for good public relations. Words on paper does not a relationship make. They are, however, an important component to delivering information to those who wish to cover your organization, event or company. For most, local press releases — those sent to [...]

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Postrank Makes Online Media Relations Easier With Top Blogs Lists

January 14, 2010

One of the most tedious and frustrating facets of public relations in the new media era is identifying the best blogs to add to an outreach list. Postrank made that task a bit easier when they unveiled Postrank Topics in 2009. Now you could at least get a current snapshot of the top blogs in [...]

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Public Relations Pros Must Be Social Media Ready

August 10, 2009

I’ve long held the belief that public relations, as a discipline and department, should own the responsibility for social media across the spectrum of enterprise and corporations. Mind you, I don’t think social media should be crammed into a silo with PR and forgotten about, but rather, employed across the organization with PR owning the [...]

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Adding Value To Social Media Explorer

August 7, 2009

Image by Newton Free Library via Flickr

Starting next month, I’m going to publish a newsletter. My hope is that there are a few of you out there who want more than just the blog topics that come to mind for me each week. Plus, there are times when I’m given discount codes to conferences, free [...]

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Why Your Corporate Message Isn’t Being Heard

June 22, 2009

After a recent presentation, an audience member approached to compliment my talk. “You did a good job of taking what was a very complex subject to me and refining it into something I could understand.” I was flattered and satisfied that I had helped this woman grasp a topic that intimidated her.
As I thought about [...]

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BuzzStream Next Must-Have Software For PR Professionals

June 9, 2009

The technology and fusion of ideas to create new tools for public relations professional keeps getting better. BuzzStream, currently in private beta but far enough along to afford me a test drive, is a product to keep and eye on for public relations professionals, particularly those who handle media and blogger outreach. The web-based software [...]

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How Quantcast Can Help Bloggers And Public Relations

January 27, 2009

In the second of our short series on free ways to research website traffic, we’re taking a look at Quantcast today. This tool has become one of my favorite places to research websites and blogs as a public relations professional. There are many good things to say about Quantcast and I encourage you to go [...]

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How To Engage Detractors In Online Conversations

December 12, 2008

Yesterday I had the pleasure of hosting a Public Relations Society of America (PRSA) teleseminar called, “The Art of Listening,” where I (hopefully) helped participants learn a little about the free and paid monitoring services out there for finding conversations about brands, businesses, products, services and other topics. The presentation was geared toward the public [...]

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