Editor’s Note: This is a guest post from Anthony Piwarun from Zeon Solutions in Milwaukee.
Last month I presented at my first online marketing conference about aligning search and social to improve organic visibility and increase traffic. Jason was kind enough to help me with a quote for the presentation on how search and social don’t necessarily get along. His words spoke volumes to both me and the audience:
Long ago, before “social media” was a twinkle in Pete Cashmore’s eye, I used to build websites. Before that, I designed print flyers, billboards and brochures. The one thing that has never changed?
Nobody knows when to stop adding things.
I’ve been involved in creating websites since 2004, either as a coder, copywriter, project manager, webmaster, SEO, content manager, content strategist or some other capacity. In every single project, the client used the word “clean” to describe their ideal website design.
So why does nearly every website eventually end up a cluttered mess?
I don’t care.