Category archives for

– Search Engine Marketing –

Play the Game, Play by the Rules

by · January 15, 2014

The basic SEO rule of thumb is keep Google happy. There are myriad reasons the internet giant will penalize a site within the SERPs. The terms are dictated and webmasters and SEO Companies alike are obliged to comply or risk having a domain completely removed from Google. The process is becoming more sophisticated as Google constantly updates their algorithm to punish new spam techniques. This means that specific problems rather than the domain itself should be penalised.

As an SEO agency it is fundamentally important that you keep up to date with Google’s changing algorithms in order to avoid being condemned for bad practice.


Short Term Gain, Long Term Pain

by · December 30, 2013

You’ve invested a lot of time and money into digital marketing, but your competitor is still appearing higher than you in the SERPs. One of the biggest advantages (and a major pitfall) of SEO services is that they are available to everyone, and so as your SEO Company fights to get you higher rankings with excellent content, link building and keyword research, so will theirs.

Analysis of how people use Google has shown that the majority of users click one of the top results rather than searching further, so if you’re not ranking highly you could be losing potential traffic, even if you’re the best at what you do.


Make Search Engines Love You And Your Social Efforts

by · December 7, 2012

Editor’s Note: This is a guest post from Anthony Piwarun from Zeon Solutions in Milwaukee.

Last month I presented at my first online marketing conference about aligning search and social to improve organic visibility and increase traffic. Jason was kind enough to help me with a quote for the presentation on how search and social don’t necessarily get along. His words spoke volumes to both me and the audience:


Zen and the Art of Website Conversion

by · October 31, 2012

Long ago, before “social media” was a twinkle in Pete Cashmore’s eye, I used to build websites. Before that, I designed print flyers, billboards and brochures. The one thing that has never changed?

Nobody knows when to stop adding things.

I’ve been involved in creating websites since 2004, either as a coder, copywriter, project manager, webmaster, SEO, content manager, content strategist or some other capacity. In every single project, the client used the word “clean” to describe their ideal website design.

So why does nearly every website eventually end up a cluttered mess?

I don’t care. 


What Happens Before The Click

by · September 7, 2012

Last week, we talked about a simple workflow for using Google Analytics to inform your content planning. We looked at the Content Drilldown report, and used it to reveal the gaps in your existing content, helping you plan your editorial calendar.  While looking at content performance is interesting, have you ever wondered how your content performs before the click?

  • How many web searchers see your content in search results?
  • Which keywords and content get a lot of eyeballs, but relatively few clicks?
  • What topics could you add to your editorial calendar to exploit strong search interest?

Using Analytics to Plan Great Content

by · August 28, 2012

If you’re a digital marketer and don’t log into analytics at least weekly, shame on you. You’re missing information that can help you make better decisions, even in tasks and roles that seem pretty far removed from reporting.

Most marketers associate Google Analytics with periodic reporting of traffic. Those who are responsible for tracking revenue or media buys may look at conversions or traffic source performance. But the data in Google Analytics can help content strategists, community managers and others in a more editorial role, too.


The Ultimate Guide To Ranking Well

by · August 15, 2012

Jump into a search engine and look for the phrase, “how to rank well in search engines.” In Google, I get 88 million results. Now look for the phrase, “how to get content seen on Facebook.” I get 5.1 billion (with a “b”) results.

Ranking well, whether it’s in a search engine or in Facebook’s mysterious Edgerank algorithm, is critical to the success of many brand’s online activities. The better you rank, the more you’re seen. The more you’re seen, the more clicks, conversions and so on. It’s not the only way you can be successful online, but it is probably the most impactful determinant of online success.


The Future of How Google+ Will Impact Search Rankings

by · December 26, 2011

Editor’s Note: This is a guest post written by Marcus Taylor, co-author of the book Get Noticed, and head of social media at SEOptimise.

Back in August, I ran several experiments to try and find out whether Google’s +1s had an impact on search engine rankings. The results suggested that in almost all cases Google +1s did have a positive impact on rankings. However, a lot has changed in the past four months, so I’d like to share where I think Google is going with the impact of Google+ on search rankings.