Category archives for

– Search Engine Marketing –

No B.S. SEO?

by · November 2, 2011

No, I’m not writing a book on SEO, but I Erik Deckers and I have worked out a neat webinar for everyone. On Monday, we’ll join Jeremy Dearringer of Slingshot SEO for a webinar for his company that will also bring his expertise and knowledge on search engine optimization to bear on our seven business drivers of social media marketing. This is sure to be enlightening for everyone (including me) since it won’t be all focused on the book, but more on how search applies to our theories.

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The Future of Content in SEO

by · October 7, 2011

Editor’s Note: This is a guest post by John Schulenburg, Director of SEO for Red Bricks Media.

Remember the old line “content is king”? For a long time in the SEO community we thought it was that easy.  Create good content and they (traffic, social, rankings) will come.  But is that still true with the rise of social, local and personalized search?  What about the recent Google Panda update?  Content “farming” as it’s called, was hit pretty hard by the Panda update and now companies are having to refocus their entire view of content creation as a viable SEO strategy.  There’s a big case for internet marketers to take their focus away from content since there are signs that content isn’t exactly “king” anymore.

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Google’s Big Play on Content Marketing, Influence & SEO

by · July 22, 2011

If you are an early adopter or digital marketer then you have likely hunted down your invite, registered and created a few circles worth of connections on the shiny new social network known as Google+. Google’s latest attempt at social networking has been the talk of most towns since it was first announced less than a month ago. What do I think? In short, I think Google+ is great and can only get better. For the long version I would refer to Jason Falls’ spot on and poignant post from last week.

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The Most Important Reason Social Media Is Good For Your Local Business

by · April 4, 2011

Polishing up on my local search knowledge recently, I came across a Local Search Ranking video from Google featuring product manager Jeremy Sussman. He explains in the video (embedded below) that three of the primary factors Google uses to rank your business in local search are relevance, prominence and distance.

Relevance is easy. If you’re searching for a coffee shop, Google will eliminate dry cleaners. They aren’t relevant to what you’re looking for.

Location is easy, too. If you’re looking for something near you geo-location or the address or area you’ve entered into the search, it’s a matter of measurement.

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The Evolution Of Submission Marketing

by · December 13, 2010

The first social media conference I ever attended was a two-day festival on how to game Digg. Okay, it wasn’t officially advertised as such, but it seemed like every discussion on- or off-stage circled around to how one could accumulate enough votes to get on the front page and crash your website’s servers from the impending explosion of traffic. Granted, this was 2007 and “social media marketing” meant getting on the front page of Digg.

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Using Article Marketing To Drive Search Engine Results

by · November 11, 2010

When I was a 10, Denise Anderson gave me my first lesson in, shall we say, choice language.  I think it had something to do with the Girl Scout troop leader and that blessed song we had to belt out while marching a mile to the campsite (and back!) in the peak of June under the Florida sunshine. *shudders*

Today, I have different words for the distasteful and often irritating aspects of life online.  Spam. Bots. Cloaking.  Memes.  Link-dropping in comments. There are many more terms, and some people might throw article marketing into the mix.  But I disagree, provided you have the right objectives and are committed to producing high quality content.

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We’re All Search Marketers Now

by · October 7, 2010

As social media grows and matures, it seems pretty clear that there are a few aspects of this integrated discipline that are becoming increasingly important, yet are undeveloped skills in most social media practitioners.  One such aspect is search marketing.

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Four Search Engines Marketers Should Know About

by · April 19, 2010

You’ve heard of search engine optimization on sites like Google, Bing, and now even Twitter; the question is, what’s next? Marketers in the digital age need data and content, and there are lots of innovative tools coming out to organize the vast amount of stuff that’s out there. Here are four search engines that will be making huge waves in search by 2012:

OneRiot – The Real-Time Search Engine

The Pitch: “OneRiot crawls the links people share on Twitter, Digg and other social sharing services, then indexes the content on those pages in seconds. The end result is a search experience that allows users to find the freshest, most socially-relevant content from across the realtime web.”

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An SEO Experiment: Targeting One Keyword

by · April 9, 2010

The more I learn about search engine optimization, the more I want to experiment and play with search. I’ve begun to develop my own opinions and instincts about search as a business driver, some of which I’m sure all the SEO dorks would refute and criticize me for, but nonetheless, I’m better armed as a digital marketing strategist because I’ve taken myself to school on SEO.

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