What is a reactive purchase? It’s a good question, and one that you’ll soon have an answer to. Understanding the behavior of your target market and buyer is essential to sales and marketing success. Today the two don’t exist as standalone silos; marketing success is no longer tertiary in determining sales success.
What Is A Reactive Purchase?
You might have some idea of what a reactive purchase entails from the wording of the phrase. There doesn’t seem to be one clear cut definition, but I define a reactive purchase as: “A purchase initiated by a spontaneous need, or desire, for a product or service”. The key word here is ‘reactive’, which means to respond to a stimulus.