Search Marketing

Four Search Engines Marketers Should Know About

April 19, 2010 · View Comments

You’ve heard of search engine optimization on sites like Google, Bing, and now even Twitter; the question is, what’s next? Marketers in the digital age need data and content, and there are lots of innovative tools coming out to organize the vast amount of stuff that’s out there. Here are four search engines that will be making huge waves in search by 2012:

OneRiot – The Real-Time Search Engine

The Pitch: “OneRiot crawls the links people share on Twitter, Digg and other social sharing services, then indexes the content on those pages in seconds. The end result is a search experience that allows users to find the freshest, most socially-relevant content from across the realtime web.”

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An SEO Experiment: Targeting One Keyword

April 9, 2010

Share The more I learn about search engine optimization, the more I want to experiment and play with search. I’ve begun to develop my own opinions and instincts about search as a business driver, some of which I’m sure all the SEO dorks would refute and criticize me for, but nonetheless, I’m better armed as [...]

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Exploring The Myth Of The Repeat Visitor

March 25, 2010

Share You’ve likely read about my recent research project with Chris Baggott, Jay Baer and Debbie Weil into the web analytics of corporate blogs. Our underlying premise is that most corporate blog traffic is not what many social media marketers assume it to be. Our survey results actually found that upwards of 80 percent of [...]

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How To Write For Search Engines Without Knowing SEO

February 17, 2010

Share You want to write smarter web copy to attract better organic search engine results. You want to know how to write blog posts and website copy that is optimized and makes it easier for prospective customers to find you. You want to be a good at SEO copywriting. But the layers of technology knowledge [...]

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Corporate Blog Success Starts And Ends With Business Metrics

February 8, 2010

Share The social media purists will tell you that a corporate blog serves as a community hub for your brand. They say it gives your customers a connection point to your company and engenders a sense of community. In some cases that’s true, but you’re going to see me exploring corporate blogging a lot more [...]

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Using Search To Prove Social Media’s Value

January 11, 2010

Share If you subscribe to the notion that social media is a discipline that is most appropriately aligned with public relations, customer service, customer relationship management and similar business channels, you probably have a hard time seeing social media’s link — pun intended — to search engine optimization. SEO probably comes across as a very [...]

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What Social Search Means To Your Business

November 11, 2009

Share Image via CrunchBase Bing and Google recently announced partnerships with Twitter and Facebook to provide elements of real-time and social search to their respective search engine results. On the surface, this probably blew past most business owners and marketers as not much in the way of being important. If the information is online, aren’t [...]

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A Peek At The Future Of Search?

September 23, 2009

Share In July, I told you about a new experiment in search that was refreshing. Zakta is a new search engine — I know, I know. Who in their right mind would try and compete with Google, Bing, Yahoo and so on? — but one that has some legs. I mentioned it in one of [...]

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Aardvark Makes Crowdsourcing Your Social Graph Easy

August 28, 2009

Share Bing has made quite a splash branding itself as a decision engine. You type in a question or topic, you get results that are, at least in my limited experience, more closely related to what you’re looking for than other search engines. But where Bing might miss by casting such a wide net, a [...]

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The Problem Of Promoting You, Your Cause, Your Business With Social Media

July 31, 2009

Share If your company wants to know the philosophical basis of social media, many resources indicate it rests in the notion that consumers grew tired of advertising and marketing messages all day, every day. They turned to the Internet in the late 1990s and early 2000s when the access and technology barriers to entry conveniently [...]

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The Ten Commandments of Content Marketing

April 22, 2009

Share Confession time?  I hate the term “social media marketing.”  It’s one of those phrases that could mean nearly anything.  Depending on the context, it might mean spamming Digg or creating a blog or building up a Facebook fan page or a hundred other things.  By contrast, if I say “social media monitoring” or “traffic [...]

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