Search Marketing

How To Write For Search Engines Without Knowing SEO

February 17, 2010 · Comments

You want to write smarter web copy to attract better organic search engine results. You want to know how to write blog posts and website copy that is optimized and makes it easier for prospective customers to find you. You want to be a good at SEO copywriting. But the layers of technology knowledge you assume you need are intimidating. So where do you begin?

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Corporate Blog Success Starts And Ends With Business Metrics

February 8, 2010

The social media purists will tell you that a corporate blog serves as a community hub for your brand. They say it gives your customers a connection point to your company and engenders a sense of community. In some cases that’s true, but you’re going to see me exploring corporate blogging a lot more this [...]

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Using Search To Prove Social Media’s Value

January 11, 2010

If you subscribe to the notion that social media is a discipline that is most appropriately aligned with public relations, customer service, customer relationship management and similar business channels, you probably have a hard time seeing social media’s link — pun intended — to search engine optimization. SEO probably comes across as a very scientific [...]

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What Social Search Means To Your Business

November 11, 2009

Image via CrunchBase

Bing and Google recently announced partnerships with Twitter and Facebook to provide elements of real-time and social search to their respective search engine results. On the surface, this probably blew past most business owners and marketers as not much in the way of being important. If the information is online, aren’t Bing and [...]

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A Peek At The Future Of Search?

September 23, 2009

In July, I told you about a new experiment in search that was refreshing. Zakta is a new search engine — I know, I know. Who in their right mind would try and compete with Google, Bing, Yahoo and so on? — but one that has some legs. I mentioned it in one of my [...]

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Aardvark Makes Crowdsourcing Your Social Graph Easy

August 28, 2009

Bing has made quite a splash branding itself as a decision engine. You type in a question or topic, you get results that are, at least in my limited experience, more closely related to what you’re looking for than other search engines. But where Bing might miss by casting such a wide net, a tool [...]

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The Problem Of Promoting You, Your Cause, Your Business With Social Media

July 31, 2009

If your company wants to know the philosophical basis of social media, many resources indicate it rests in the notion that consumers grew tired of advertising and marketing messages all day, every day. They turned to the Internet in the late 1990s and early 2000s when the access and technology barriers to entry conveniently dropped. [...]

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The Ten Commandments of Content Marketing

April 22, 2009

Confession time?  I hate the term “social media marketing.”  It’s one of those phrases that could mean nearly anything.  Depending on the context, it might mean spamming Digg or creating a blog or building up a Facebook fan page or a hundred other things.  By contrast, if I say “social media monitoring” or “traffic generation” [...]

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Why You Shouldn’t Trust Social Media To An SEO Consultant

March 9, 2009

The more time I spend with clients analyzing their needs and making recommendations in the Internet marketing realm, the more I’m convinced that search is of utmost importance. And no, it’s not because I’m an Owyang lemming and he said so. It’s because ranking high in search is the ultimate reason I wind up giving [...]

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What’s Your “Web Service Tanked” Contingency Plan?

February 11, 2009

Maybe it’s just me, but it seems like a lot of free web services are either moving to a fully-paid Software-as-a-Service (SaaS) model, or they’re shutting down entirely. 
Jott, one of my favorite free productivity tools, announced last month that they were shutting down the free version of their service.  Values of n, which created “sticky [...]

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Determining Website Traffic Tool Review: Compete.com

January 19, 2009

Determining a website’s traffic is a tricky thing. To get completely accurate numbers, you need to contact the website owner and ask them for a traffic report. Since many website owners won’t volunteer such information, for a variety of reasons, some of which are valid, you’re left hoping someone has built a cool tool to [...]

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