SME TV

Targeting Influencers: A Case Study With Chevy Volt

March 17, 2010 · Comments

I don’t write about cars. I don’t really even write about gadgets. But I’m writing about the Chevy Volt electric car today. Why? Because the folks at Chevy are using influencer targeting as a method to get the word out about their car. No, I’m not succumbing to the power of a good pitch. The car is cool and there’s a fun video below featuring Robert Scoble and Guy Kawasaki that will show you some of that. I want to share the influencer outreach approach they’re using as an example of good PR and interaction with the social media space.

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Good Books On Blogging, PR, Social Media & Advertising

February 19, 2010

The inbox of books has gotten high enough that I need to review a few so I can see beyond my desk. Today’s episode of Social Media Explorer TV features four books well worth your time to read, depending upon your need and comfort level with the various topics. And the four books offered this [...]

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One Pixel Of Separation With Twist Image’s Mitch Joel

January 6, 2010

There are people I’m a fan of and people I am friends with and then there are the rare combinations of people I’m a fan of who I’m lucky enough to be friends with. Mitch Joel is one of them. The author of the recently released Six Pixels of Separation is also the principal of [...]

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How To Add Surprise To Your Marketing

December 30, 2009

It seems every time someone told Andy Nulman he was nuts, he would surprise them. Not surprisingly, his first book is subtitled, “Profiting from the Power of Surprise.” The book is called Pow! Right Between the Eyes: Profiting from the Power of Surprise
and discusses how surprise marketing can often lift companies, products and brands to [...]

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Four Business Books Worth Holiday Gifting

December 18, 2009

The holiday season is upon us and some last minute shopping has to be done. I thought I might offer up some book reviews as recommendations for you this week so you can hop on Amazon (affiliate links provided) and check off another couple folks from your lists. (And thought it’s a comfy sweatshirt, I [...]

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The Franchise And Social Media: SME-TV With Ruby Tuesday

December 11, 2009

Of the dozens or so different business structures out there, few have more challenges when it comes to social media than the franchisor-franchisee relationship. Gavin Baker, the director of social media at Ruby Tuesday, sat down with us recently to talk about the national restaurant chain’s social media efforts and challenges therein.

Ruby Tuesday And Social [...]

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Fitton On OneForty, Purchase Rumors & More

October 26, 2009

Laura Fitton, perhaps better known as Pistachio on Twitter and the proprietor of OneForty.com, an application store for Twitter, and I shared a car ride recently. I took advantage of the opportunity to talk to her about her new company, it’s eggs-in-one-basket model and the recent TechCrunch rumors that Twitter was buying the start-up. Always [...]

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Understanding Natural Language Processing For Social Media Monitoring

October 23, 2009

In our explorations of social media monitoring firms, one differentiating factor between services is often the ability to parse out sentiment and tone of online conversations found about your brand. This task is performed by sophisticated computer functionality called natural language processing (NLP). It’s not the sexiest topic in the world, but it’s a very [...]

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An Ad Agency Getting It Right

October 16, 2009

A stroke of good fortune recently let me to swing by the Boston offices of Mullen, one of the nation’s most successful and, frankly, interesting advertising agencies. The firm works with great brands like Panera Bread, Ask.com, Stanley, CSX Transportation and the Boston Bruins, among others. It also has developed quite a reputation as a [...]

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Four Books Worth Reading

September 18, 2009

I’ve been getting a lot more books to read lately. Publishers and PR folks, and a few selected authors who are friends, must think reading and reviewing books is part of my job description. The good news is, I like reading the books. The bad news is that I don’t have time to do so [...]

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Exploring Sponsored Conversations With IZEA’s Ted Murphy

August 19, 2009

I had the pleasure of connecting with Ted Murphy, CEO of IZEA, the sponsored conversations company, last week. We talked via ooVoo, a video chat software, for an episode of Social Media Explorer TV.

Talking Sponsored Conversations With IZEA’s Ted Murphy from Jason Falls on Vimeo.
Sponsored conversations touches on some controversy because the purists in social [...]

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