SME TV

Checking In With Whrrl … At Whrrl

August 9, 2010 · View Comments

If you subscribe to my monthly newsletter, you know when it comes to location-based services, I’m quite partial to Whrrl. Unlike Foursquare or Gowalla, there’s more to Whrrl than checking in and getting coupons. Whrrl allows you to annotate your visit with notes, images and more to create virtual scrapbooks of your event or visit. (Think a child’s T-ball game.) When there are more Whrrl users at an event, you can tie the stories together on the location’s page and see what other users are adding to the scrapbooks.

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ListenLogic Offers Market Research, Monitoring Hybrid

June 4, 2010

Share I’ve had a series of conversations with a market research and social media monitoring solution called ListenLogic recently. Before I could get around to writing a lengthy post about what they offer, I ran into Vincent Schiavone, ListenLogic’s founder, at Social Media Plus in Philadelphia. So we sat down for a chat for SME-TV. [...]

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Marketing Books For Your Summer Reading List

May 26, 2010

Share The books for me to review has piled up yet again, and it’s a good time to talk about some summer reading, so I put together a little video review of five offerings worth paying for. A couple of them have been out for a month or so, but I’m a notoriously slow reader [...]

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What You Need To Know About Privacy, Security and Safety On The Social Web

May 7, 2010

Share We live in the era of OpenID and Mark Zuckerberg’s statement that, “the age of privacy is over.” But your financial information, social security numbers and even social networking logins and passwords are important bits of data to protect. As we move toward a one-login-fits-all system and open more of our lives on the [...]

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Targeting Influencers: A Case Study With Chevy Volt

March 17, 2010

Share I don’t write about cars. I don’t really even write about gadgets. But I’m writing about the Chevy Volt electric car today. Why? Because the folks at Chevy are using influencer targeting as a method to get the word out about their car. No, I’m not succumbing to the power of a good pitch. [...]

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Good Books On Blogging, PR, Social Media & Advertising

February 19, 2010

Share The inbox of books has gotten high enough that I need to review a few so I can see beyond my desk. Today’s episode of Social Media Explorer TV features four books well worth your time to read, depending upon your need and comfort level with the various topics. And the four books offered [...]

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One Pixel Of Separation With Twist Image’s Mitch Joel

January 6, 2010

Share There are people I’m a fan of and people I am friends with and then there are the rare combinations of people I’m a fan of who I’m lucky enough to be friends with. Mitch Joel is one of them. The author of the recently released Six Pixels of Separation is also the principal [...]

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How To Add Surprise To Your Marketing

December 30, 2009

Share It seems every time someone told Andy Nulman he was nuts, he would surprise them. Not surprisingly, his first book is subtitled, “Profiting from the Power of Surprise.” The book is called Pow! Right Between the Eyes: Profiting from the Power of Surprise and discusses how surprise marketing can often lift companies, products and [...]

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Four Business Books Worth Holiday Gifting

December 18, 2009

Share The holiday season is upon us and some last minute shopping has to be done. I thought I might offer up some book reviews as recommendations for you this week so you can hop on Amazon (affiliate links provided) and check off another couple folks from your lists. (And thought it’s a comfy sweatshirt, [...]

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The Franchise And Social Media: SME-TV With Ruby Tuesday

December 11, 2009

Share Of the dozens or so different business structures out there, few have more challenges when it comes to social media than the franchisor-franchisee relationship. Gavin Baker, the director of social media at Ruby Tuesday, sat down with us recently to talk about the national restaurant chain’s social media efforts and challenges therein. Ruby Tuesday [...]

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Fitton On OneForty, Purchase Rumors & More

October 26, 2009

Share Laura Fitton, perhaps better known as Pistachio on Twitter and the proprietor of OneForty.com, an application store for Twitter, and I shared a car ride recently. I took advantage of the opportunity to talk to her about her new company, it’s eggs-in-one-basket model and the recent TechCrunch rumors that Twitter was buying the start-up. [...]

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