How does this apply to me?
That should be the question we ask when encountering learning about the digital marketing world. Whether you’re reading a blog, a book, attending a webinar or conference, the one thing you won’t likely get is advice and examples that are directly applicable to your specific business.
Conference speakers are generalists. People who write books are, too. Their job is to be informative and helpful but appeal to as broad an audience as possible. If I were to speak at an event about how to leverage Twitter in medium-sized floral shops, I would only help a few audience members. If the talk is how to leverage Twitter for any business — a general approach — there’s more appeal.