Category archives for

– Social Media Marketing –

An Open Letter to Customers from The Brands

by · December 18, 2014

Dear Customer,

So glad you like the stuff! We do make great toothpaste and laundry detergent and we really appreciate your loyalty. We’re really glad the food is good and the car works well. But, we’re worried about you. The fact is, we don’t know why you buy, and we don’t know what the triggers are. We would love to figure that out.

0 comments

An Open Letter to Brands from Your Customer

by · December 17, 2014

Dear Brands,

Thanks so much for the amazing products and services. I really like my toothpaste and my laundry detergent. So much so, I will not buy anything else and there is no coupon in the world that will make me switch. Unless my husband shops; then, all bets are off! Sorry about that, he loves him some end caps! I also really appreciate the food that ends up on my table. Especially when I do a good job cooking it; it’s delicious. Same as above, I will always buy the same brand of hot dogs and corn chips because, well, they are delicious! Oh and about that car, works great, thanks so much. Totally gets me where I am going with very limited problems. “The White Whale”, as I call her, is a great car that fits my family and a ton of other stuff. And when someone else is using the car, that car-sharing service totally kicks ass. Love it all.

0 comments

How to establish your business blog as an authority in your industry

by · December 16, 2014

Readers of Social Media Explorer will already know how content marketing can improve your site’s SEO, but what else can a blog do for your business? A blog is more than just an SEO tool, it can also be a valuable asset to your business, demonstrating your authority in your industry and helping you to generate leads online. In this article we will look at how you can turn your business blog into a valuable lead generation tool by building your company’s authority in your industry.

0 comments

Three Ways to Turn Company Secrets into Content

by · December 10, 2014

Let’s talk about proprietary content and why it’s increasingly more important for companies to give up some of their secrets in exchange for truly relevant and rank-worthy content.

Now that everyone is joining the content game, it’s time to up the ante and suggest that just generating content is not enough. If your content is pretty generic, you are not winning any points from the SEO Gods, and you are certainly not growing a thriving or engaged audience.

Nope, what you need is proprietary content to make a real splash. 

0 comments

Can Haters Post Death Threats on Facebook?

by · December 9, 2014

On Dec. 1, the United States Supreme Court heard arguments in the case of Anthony Elonis, a 31-year-old Pennsylvanian convicted of posting violent, threatening statements on Facebook. A jury found Elonis guilty of communicating threats to injure another person in violation of a federal statute. The Supreme Court’s ruling on what constitutes a criminal threat on social media websites, like Facebook, has potential consequences for the way that people express themselves on social media.

In 2010, Elonis – operating his Facebook account under the pseudonym “Tone Dougie” – posted threatening rants on his own page about killing his estranged wife, slitting the throat of an FBI agent and even shooting up a kindergarten. For example, he posted the following remarks about his wife, Tara, shortly after she obtained a restraining order against him:

0 comments

Yes, Misery Loves Your Company

by · November 28, 2014

Misery. If you’ve ever worked, you’re familiar with the feeling. Whether it’s the drama of the everyday, the anger that comes with work times and timing, or frustration related to personnel decisions, every company, every brand, and every team is always flirting with misery. None of us are immune, and we all know the feeling when stuff hits the fan. Moments of misery in business are as old as business itself, but the outlet for those feelings has drastically changed, and that is where the newish danger of misery lives: publicizing it. Our knee-jerk relationship with social media means that we are all mere seconds away from inviting others to be voyeurs to our misery, making transparent and permanent what, in many cases, should be private and temporary. Why is this dangerous?

0 comments

How To Make Your Facebook News Feed More Relevant

by · November 17, 2014

About every four to five months I notice that my personal Facebook news feed is rather noisy. There are posts from people I don’t really know, few from those I really do and a handful of posts that are connected to my friends, but aren’t really posts they wrote or have anything to do with other than liking them. When that more-noise-than-signal problem arises, I typically cull my friend list.

0 comments

Searching for social ROI?

by · November 12, 2014

I am pulling my hair out over here! It’s one of the absolute worst, most frustrating feelings one can have…losing stuff. You see, I have a computer cord that I only need about twice a year, and I always put it back in the same place when I am done with it. Because when I need it, I really need it. And it’s not here. It’s not in its place, and I’m in the process of tearing my house apart looking for it. It’s a totally helpless feeling. And if you are being asked to prove your social ROI…you know this feeling firsthand. But lucky for you, there’s help for your lost things. Keep your hands off of your hair, and see what SME Digital has found for you.

0 comments

3 Tools to Discover How Much Authority An Influencer Really Has

by · November 11, 2014

In the world of social media, influence is a totally different game. Influence on social media can be defined by the number of fans and followers the user has, or the amount of likes and retweets they get from their posts.

Influence on social media is extremely powerful. With 1.23 billion monthly users on Facebook, 271 million Twitter users, 150 million Instagram users, social media has a massive reach worldwide. Top tier influential users have the ability to start a social movement, appear on headline news, or raise more than $100 million dollars with just a simple post or tweet.

0 comments