Category archives for

– Social Media Marketing –

The only four metrics that matter

by · March 31, 2015

Man, do I have a closet full of hats, both literally and figuratively. I counsel clients with SME Digital and I run a startup called CredHive. I have written post after post challenging marketers to measure, and how the act of measuring alone is a magic bullet. But that’s only part of the story. It’s one thing to measure, but it is another thing to measure what’s really important. And through my work with both SME Digital and CredHive, I can tell you that there are only four metrics that matter. And four of them are aligned with what the C-suite is looking for. These metrics will put you in a position to growth hack yourself where you need to be and will point out any problems you may have in your products, services, or brand.

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Shhh….What We Learned From Silence

by · March 30, 2015

Last week, we had zero blog posts published here on socialmediaexplorer.com. Zero. Like, less than one. That’s not only odd for us, it’s unprecedented. And it was uncomfortable. And truthfully it was…odd timing. However, you should know that it was absolutely, 100%, completely part of a well-thought-out, perfectly-executed master plan.

Umm…okay…no it wasn’t.

I’ve thought long and hard about our unintentional blog-hiatus. In fact, as primary editor of this blog, I thought about it day and night. And day. Publishing five (worthy) posts a week surely isn’t easy, but it turns out that it’s actually easier than publishing zero. That sounds odd, but it’s true. But the silence was necessary, it was transparent, and I learned a lot during our time between the words.

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The Single Best Way to Protect Your Company from a Social Media Crisis

by · March 18, 2015

Companies often think they’re protecting themselves by avoiding investing in a social presence. In fact, they’re leaving themselves as wide open as possible to the risks, without gaining any of the benefits.

Although poor management can turn one complaining customer into a full-blown PR crisis, the very worst social crises are generally caused by a much deeper problem that reaches into the past, before the crisis began. Many companies leave themselves exposed by being reticent in developing their social presence.

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Do You Have Social Media #FOMO or a Social Media Strategy?

by · March 17, 2015

Let’s begin by defining FOMO for those not in the know; FOMO is an acronym for “Fear of Missing Out.” We all have FOMO at various times in our lives and, yes, this extends into our professional lives, as well.

As marketers, it is our job to figure out the most cost efficient way to drive qualified leads/sales. Not only do we need to drive qualified leads/sales, but we also have a quantity of leads/sales that we need to produce.

How do we meet the dual goal of driving the right lead/sales volume at the right cost? By measuring and evaluating every marketing dollar spent using key performance indicators (KPI) and return on investment (ROI). Or so we say.

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Treasure Maps and Shovels

by · March 11, 2015

It’s throwback week here at Social Media Explorer. Here’s another treasure from 2014 that we think you’ll enjoy:

Treasure maps get all the glory. After all, without a treasure map, how else is the young adventurer  supposed to find where that chest of doubloons is buried.  X marks the spots, you know the drill. But what about the lowly shovel. Though never taking center stage in any story, the shovel is still a necessary part of the treasure gaining process. Without a shovel, how are you supposed to dig up the buried treasure? Without a shovel, a treasure map is essentially worthless.

Sure you know where the gold is buried, but without a shovel you have no way of getting to it.

Coincidentally, your content strategy is a lot like a treasure map. Obviously you aren’t going to find your content strategy stuffed inside an empty rum bottle; but like a treasure map, your content strategy does outline the steps you need to take to find true content success.

However, a content strategy will only take you so far. I’ve seen too many people create a content strategy and then assume that success is already theirs, “We’ve got our content strategy right here! The gold is ours!” A strategy is only part of the success equation, at some point you’re going to need to put down the map and start digging. 

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What It Takes To Produce Holy Smokes!

by · March 10, 2015

This week, we’re flashing back to some of our 2014 blog posts that you may have missed. We dig them and hope you do, too:

Think of the stories, videos or posts you’ve shared or commented on in the last 24 hours. You can even scroll back through your Facebook activity feed to see which ones caught your eye. (Find it by going to http://www.facebook.com/username/allactivity where “username” is your username.)

Now do a quick gut-check analysis of the topics, headlines or reasons you clicked, shared or commented. What do they all have in common?

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Your Content isn’t Going Viral Because it Sucks

by · March 9, 2015

As we all get ready to Spring ahead (and that warm weather cannot come soon enough!), we’re taking this week to flashback to some of our 2014 blog posts that you may have missed. Hope you enjoy:

It’s the million dollar question every marketer wants to know: How do I get my content to go viral? Who Is Hosting This put out a helpful infographic that helps marketers check their content against their defined formula for success. The infographic does a good job of providing some basic guidelines, however it sparked a whole different line of thought in my brain.

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7 Effective Ways To Increase Your Social Media Traffic and Conversions

by · March 6, 2015

If you look at your blog’s traffic stats, social media is likely to be among the top three traffic sources. In fact, for many blogs, social media traffic is even more important than search engine and direct traffic. On the other hand, you’ll find many bloggers complain about the ineffectiveness of social media and how it’s just over-hyped.

In reality, however, the amount of traffic you manage to attract from social media and the level of engagement you manage to drive from it depends largely on how you structure your social media posts and the share worthiness your content.

To help you understand this better, here are some of the key points you need to keep in mind while creating a strategy for driving traffic and conversions from social media.

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#TBT: A Brand And Person Offer The Same Post With Very Different Results

by · March 5, 2015

#TBT: This post was originally published on April 28, 2014. And we believe it still holds very true.

My social media hippie friends have their collective organic panties in a tofu wad over my recent rants about how brands can’t really be human. Hey? The truth hurts, especially when you’ve been telling your clients the opposite for 8-10 years.

Sorry. They don’t call me an “instigator” for nothing, I guess.

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