Category archives for

– Social Media Marketing –

Tech Support Just Got Easier, Safer

by · July 14, 2014

What do you do when a customer calls with an odd complaint about your website? They can’t find the “Buy” button or get to a certain page they’re looking for? When visual assistance is what they need and exposure to exactly what they’re seeing is the quickest way to a solution we are often left with cumbersome options?

You could ask the customer to log on to a screen sharing application like Join.me. You could have them take a screen shot and email it. You could ask them to figure out how to download an app then give you remote access.

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LinkedIn reminders for marketers

by · July 8, 2014

Of late, I have been bombarded with a number of unsolicited sales messages from people I do not know on LinkedIn. And I am not even talking about the hundreds of generic “Connect with me on LinkedIn” connection requests from people I do not know that I get in a given month. This is straight up sales pitches via LinkedIn’s platform. I am talking “Buy now” stuff and “Hire our firm to do xyz”. And it is annoying to say the least. It makes me use LinkedIn less. I am growing tired of getting mail that I don’t want in exchange for being visible to people I used to work with. It is a dangerous place for LinkedIn. It is possible that this is happening because people see an opportunity to use the LinkedIn platform to go deeper within their marketing efforts and launch direct marketing via the channel. Sounds awesome in theory, but like the email channel, people do not like unexpected solicitation in their inboxes. No one signed up for your sales pitch and just because we share a group does not give blanket permission to directly solicit people. LinkedIn is supposed to be about relationships and networking. And too many of us are skipping that part and trying to go directly to the sale. We should not skip that step…it’s the whole idea of LinkedIn! With that, here are a few reminders for marketers to be better marketers on LinkedIn. There are five things you can do that will increase your chances of getting my attention and not getting marked as spam and ending up in LinkedIn Jail

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The Future of Social Media Apps

by · June 30, 2014

According to a study by Flurry Analytics, usage of messaging and social media apps grew by 203%, the largest year-to-year increase among the categories of apps analyzed in the study. With more people staying connected, social media apps are influencing our relationships and daily routines.

Here’s a look at how social media apps are changing people’s lives.

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Seven Tips For Leading A Team That Works Remotely

by · June 27, 2014

Last week, our team member Danielle Terreri wrote a fantastic post full of tips for working remotely. Today I’d like to continue this topic with some tips on managing remotely. As the Director of Client Services for SME Digital, I head up our account management team. A team that is currently spread out across three states and two countries. The very definition of a remote team (I’m in Sayulita, Mexico for the month in case anyone’s curious). Here are some of the tips I abide by for leading this group of outstanding individuals.

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Celebrity spokespersons and the Federal Trade Commission

by · June 25, 2014

Since Twitter allows users only 140 characters, any celebrity endorsing a product via tweet must leave room for “#ad” or “#spon” – at least according to the Federal Trade Commission (FTC).

The FTC has long required advertisers and endorsers to disclose their material connections. Thus, when a celebrity has been paid to endorse a product or service and they fail to disclose that fact, both the advertiser and endorser can be liable.

The issue of celebrity endorsements on social media was first addressed by the FTC in its 2009 update to the Guides Concerning the Use of Endorsements and Testimonials in Advertising (“Guides”). Now, five years later, seemingly every celebrity has, at minimum, a Twitter account. So the need to hold them and advertisers accountable for potentially misleading endorsements on social media is even more significant today.

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Why It’s Good To Be The Asshole

by · June 23, 2014

Perhaps it’s that the news of the day bothers me more now since I have to explain a lot of it to the inquiring minds of my children. Maybe I’m getting more cranky in my old(er) age. Or it could be that I just like a good fight. Whatever the reason, I seem to have gotten into more debates and discussions about social issues and politics lately on my social networks.

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10 Steps to Publishing a Social Media Post

by · June 13, 2014

How to publish a social media post in 10 steps. As told through GIFS.

1. You get an idea for a social media post.

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The High Cost Missed Opportunities

by · June 12, 2014

Ever need to hire anyone? It is hard. Ask most anyone out there. Hiring people is long and arduous. And far too frequently, it doesn’t work. Turnover is increasing, people switch jobs more frequently than ever and it isn’t getting any better. In fact, as the economy is turning around, it is only going to get more difficult. The recruiting industry has not changed much in many years. Yes, there is LinkedIn, but it’s just an online association with a job board, which really, is the old-school newspaper classifieds on your computer.

If you take a look at many social feeds of top employers, they are currently using social to post more “Help wanted” ads as if there are not 1 bazillion other places to post those job descriptions. And we all know that 70% of a job is in that last bullet item on the job description, ahem, “Other duties as assigned”. I’ve often pondered the challenges in recruiting and have come to the conclusion that the whole transaction is built on two things that are total and complete BS: the job description and the resume. I think this is why we have such a hard time finding talent and why it is so hard to get them to stick. Which brings me to the missed opportunity of social recruiting.

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Twitter Downtime: Does Making it into a Joke Actually Work?

by · June 11, 2014

Seriously, you have to post a tweet about that. Maybe what happened is as monumental as seeing your favorite celebrity walking on the street, or maybe you just need to let the Twitter universe know how delicious your lunch was. When you went to the Twitter main site, however, you found a cute albeit disappointing message telling you that the website is temporarily down.

Does Twitter’s cutesy approach to downtime really work, and should other businesses use it as a model?

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