Category archives for

– Social Media Marketing –

Want to Dominate Social Media Marketing?

by · May 24, 2013

Consumers are more active on social media than ever before, and not surprisingly, many marketers are struggling to keep up. It seems that, with an ever-evolving sea of data and technology, marketers don’t know where to start. Marketers are told what they need to do, but no one’s telling them WHY these tactics are important or HOW to execute a campaign around them. The WHY is just as important as the WHAT and WHERE.

In order to dominate, we have to remember the basics of social media marketing and management. So let’s get back to the basics:

0 comments

Salvaging Your Sanity as a Community Manager

by · May 23, 2013

I was once fortunate enough to sit in a training session with Jake McKee, “The Community Guy.” We were talking about building brand communities, and he said something that stuck with me. I believe he was quoting Guy Kawasaki.

“If you last three years as a community manager, you’re good. If you last four years, you’re really good. And if you last five years, you’re crazy.”

I must be crazy, because I counted it up. I’ve been doing community or social media management of some sort, (albeit for a lot of different companies) for over five years.

3 comments

Do You Understand The Mathematics Of Social Marketing

by · May 22, 2013

One of the advantages of having exposure to a large e-commerce company and the incredible talent within its walls is that you learn from some of the top minds in the industry. It was just a few months into my tenure at CafePress that I started to dive deep into learning from the team that runs one of the largest Internet retail operations in the world. And boy, have I learned.

1 comment

Will Thinking Beyond Social, Ruin Social

by · May 13, 2013

The thematic meme running through the social marketing world of late is that we’re about to move beyond social media marketing as a primary practice to thinking more broadly about our marketing and our business. Social is part of a greater whole and social-only thinking won’t get you very far for much longer.

Part of this is driven by the social consultants threatened by those of lesser breadth of experience. Part of it is the reality that the industry is maturing. Social is now part of marketing. Marketing is almost impossible today without social.

24 comments

How to offer your ecommerce customers more paths to temptation

by · May 8, 2013

Editor’s Note: Today’s post comes all the way from the UK via our friend, Michael Truby, Outreach Executive for Oxford based SEO company SEOptimise.

As a marketer striving to make your mark in this competitive world, you’re probably constantly looking for solutions to help you devise the most innovative marketing program.  One that is also quick, has greater reach, and lowers cost would make great business sense too.  As such, using the web to reach customers has become central to modern marketing. Within this online world, email marketing and more recently social media are two tools that have emerged as ones wielding considerable power and influence over customers.

5 comments

Lean In: Women are their own Worst Enemy in Business

by · May 7, 2013

Facebook COO Sheryl Sandberg is starting an important movement with her book Lean In and online community LeanIn.org The premise is that there is a vast inequality of women in senior positions in the workforce and she is committed to opening the conversation about why. In her Ted talk, Sandberg argues that “women are not making it to the top of any profession anywhere in the world.” In corporate, she mentions C-level jobs held by women are 15-16% and have remained flat since 2002.

11 comments

Blog Monetization Without Advertising

by · April 29, 2013

Is it possible to monetize your blog, website or digital presence without advertising? Certainly it is, but only in certain contexts. Consultants or businesses can focus their energies on providing thought leadership and educational posts with the thought that interested parties will reach out to them to hire if and when they need the help. The organic content leads to search engine results which leads to traffic which leads to leads, and so on.

10 comments

Disclosures for Bloggers and Brands

by · April 24, 2013

Recently, the FTC released updated guidelines for disclosure in advertising. This 2013 update, titled “.com Disclosures,” supplements their 2009 Testimonials & Endorsement Report, which was one of the first explanations of the requirements for disclosure of endorsements, sponsorships and other payments from online endorsers, including bloggers.

The primary reason for the disclosure requirement is to assist readers and viewers in determining whether a blogger or endorser has a material connection to the brand about which they’ve produced content. It seems pretty obvious (to me, at least) why this is important to know.

15 comments

Threads That Entangle Your Crisis Communications

by · April 19, 2013

Facebook is rolling out its Threaded Comments for brand pages, and on the surface it seems to be a great tool for engagement.

However, not everything that is good for the one makes sense for the many.

4 comments