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The Easiest Way To Win With Social Media

by · April 21, 2014

Its Twitter stream is a never-ending flow of promotional links. Its Facebook page is much of the same. In fact, many of its social posts are mixed languages as well, potentially confusing or turning off part of its audience. It’s LinkedIn presence is nothing to write home about. If it has a blog, it’s impossible to find.

This doesn’t sound like a successful social company, does it? But it might be the hottest thing in social yet. Here’s why: Almost, if not every mention of it online is a glowing review. People go out of their way to brag about the company. The word-of-mouth metrics on this brand online are through the roof.

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Rick Pitino Can Help End Prejudice By Admitting His Own

by · February 24, 2014

Ignorance has reared it’s ugly head in many ways the last few weeks. Everything from sexual orientation to social media has been the victim. Sochi hosted perhaps the most politically controversial games since Mexico City with Russia’s anti-gay policies inspiring President Obama to send a noticeably out-of-the-closet delegation to accompany the U.S. team.

Closer to home, professional locker rooms have become hot stoves for the LGBT discourse as Jason Collins broke the openly gay, active player barrier last night for the Brooklyn Nets and Michael Sam went through the NFL combine prepping to become the first openly gay professional football player. Thankfully, we’ve reached a point in this debate that most of the conversation has been supportive and inclusive, though the topic still stirs up reactions that are less than ideal to even downright mean.

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Overcoming Skepticism On Social Campaigns And Vine

by · January 13, 2014

Lots of brands pitch us at Social Media Explorer to talk about the nifty social media campaigns they’re launching. Most pitches make me sick to my stomach for a variety of reasons. The majority because your plan doesn’t interest me. Your success does. Pitch me after the thing is over and you can share some success metrics.

Sometimes its because the campaign premise is disingenuous or just a spin on advertising applied in the social space. And yes, sometimes its because the PR person or firm in question is spam-tastic or pitches me something I’d never write about in the first place.

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Finding A Cosy Little Nook

by · December 23, 2013

I’m sitting in a neat little bookstore and coffee shop — a cosy little nook off the main drag in a small town just outside of Louisville. The owner said they closed at 6, but she didn’t mind me and Katie hanging around for a little while longer while she caught up with clean up and closing.

There are Christmas carols playing on the radio, Katie is playing with their Lego table set and I’m writing a bit. Other than the owner, there’s no one else here. It feels very much like a storybook place from a good book. The mix of old books, roasting coffee beans and ancient hardwood floors sings a General Store tune with the clang of a spittoon to keep the rhythm.

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How To Become The Next Media Company

by · October 21, 2013

If you haven’t figured out that the key ingredient to social marketing, and thus digital marketing, success today is through great content, you’ve not been paying attention. Even your old-school thinking of shoving ads at people was content marketing. The ad had to say something, right? It had to be compelling, right?

Advertisements are content, too.

While social brings with it the layer of service and engagement that other channels may not require, your success as a company in social marketing is still squarely predicated on whether or not your can produce content. Maybe it’s blog or Facebook posts. Perhaps it’s Tweets or Slideshare decks. Maybe it’s YouTube videos or catchy images posted on Tumblr.

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The Next Big Thing In Social Media

by · October 7, 2013

It’s been seven years since Facebook opened its use to those outside of academic settings. It’s been four years or so since it really exploded into the hundreds of millions, even billions of users and became the behemoth of the social networking world it is.

The fad watchers have asked for years now what the next big thing in social media is. And frankly, it’s probably time for something else to appear that diverts our online attentions.

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