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The Two Sides Of Social Media Marketing

by Jason Falls · November 6, 2012

There’s an easy way to know if someone really understands social media marketing. Listen to them talk for a while and see if they ever mention the underside of it. Most everyone can walk through blogging, Facebook, YouTube, Twitter and the various tactical executions of social media. “This is how you can use these channels to connect with your audience in more compelling ways,” is typically the conclusion of their talk.

If they go no further, they’ve only gone half way.

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Social Media Is Bullshit, Is Bullshit … Mostly

by Jason Falls · October 29, 2012

On Friday, Nov. 16, on day two of the upcoming Explore Portland event, I will interview and debate B.J. Mendelson on the merits of social media. The good-natured discussion will feature me, co-author of No Bullshit Social Media and social media marketing evangelist, and Mendelson, author of the new book Social Media is Bullshit. So, the bullshit will hit the fan.

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The Fundamental Flaw Of Yelp’s Solicited Review Stance

by Jason Falls · October 23, 2012

Ratings and reviews are an incredibly important resource for consumers online. Sites like Yelp and Urban Spoon convince diners to eat, or not eat, at restaurants every day. Other resources like Google Places, CitySearch, Angie’s List, TripAdvisor and more help people make purchase decisions on everything from vacations to plumbers and beyond.

According to most recent data from The Social Habit, online review sites were the second-most important resource for consumers considering a purchase behind the company’s website. As a result, smart marketers are paying closer attention to where they are reviewed, how many positive or negative reviews are there and how and when they, as a brand, can respond to them.

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Realtor.com’s Simple Solution Award Worthy

by Jason Falls · October 8, 2012

The latest Sammy Awards, given by Digiday, showcase excellence and breakthrough achievement in social advertising, media and marketing. As a member of a team that won a Sammy (in 2009), I’ve always been partial to those winners. The Sammy Awards were the first award-type recognition for work in the field and still hold some cache in my mind, at least.

Realtor.com was a winner this year in the category of most innovative business using the social medium to build its company culture and brands. Yes, Realtor.com. The website for real estate.

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Social Marketers Don’t Walk The Talk

by Jason Falls · September 10, 2012

Brand and agency marketers don’t see social media marketing as a lead or sales generation channel, don’t spend much money on it but insist that it’s an integral part of the marketing and business mix. Those are my early takeaways from Adobe’s Quarterly Digital Intelligence Briefing on Managing and Measuring Social produced by Econsultancy.

Certainly, charts and graphs can be misleading when not spending ample time cross-tabbing the data and checking this angle and that, but here are the survey results of over 650 marketing professionals, a nearly even distribution of agency and brand-side and B2C/B2B, that helped me to that assertion:

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15 comments

The Social Media Research Offer You Shouldn’t Refuse

by Jason Falls · September 5, 2012

You know by now that I’m partnering with Edison Research and its Vice-President for Strategy Tom Webster, along with fellow social media marketing practitioners Jay Baer and Mark Schaefer on Edison’s The Social Habit. The first quarterly edition of this truly scientific look into consumer usage behavior and attitudes toward social media is actually in the field with questions being asked now. We’re interviewing 3,000 Americans, 12-years-old and over, about lots of different subjects related to social media.

This research will begin to shape how brands use and deploy social media and social media marketing strategies. In this first (of many to come) quarterly report, we’re asking and will answer questions like:

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Burn Your Corporate Blog And Get Published

by Jason Falls · July 4, 2012

Editor’s Note: The following is a guest post from Jonathan Gebauer. He is the co-founder and CEO at exploreB2B, a German company.

Exemplary corporate bloggers and content marketers give us the impression that blogging is the answer. These are the men and women who continually publish great content on their blogs, drawing thousands of readers’ daily. Many treat these thought leaders as celebrities (Brian Clark at Copyblogger, Robert Scoble, Brian Solis) and give us the impression that, we too, can establish this level of professional blogging influence.

This assumption, today, crashes and burns. Though strangely, it is still highly promoted.

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19 comments

A Buyer’s Guide To Social Media Management Software

by Jason Falls · June 21, 2012

Note: The following is a guest post from Chuck Hemann, Director of Analytics for WCG. He is also an advisor to many brands and uses and reviews social media management software (SMMS) for their needs. This will be good.

Technological change and innovation hits social media at a speed that makes it very difficult for brand managers and agencies to keep up. In most instances that change and innovation is good, especially when it helps us do our jobs more efficiently and offers value to our respective communities.

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