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How To Become The Next Media Company

by · October 21, 2013

If you haven’t figured out that the key ingredient to social marketing, and thus digital marketing, success today is through great content, you’ve not been paying attention. Even your old-school thinking of shoving ads at people was content marketing. The ad had to say something, right? It had to be compelling, right?

Advertisements are content, too.

While social brings with it the layer of service and engagement that other channels may not require, your success as a company in social marketing is still squarely predicated on whether or not your can produce content. Maybe it’s blog or Facebook posts. Perhaps it’s Tweets or Slideshare decks. Maybe it’s YouTube videos or catchy images posted on Tumblr.

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The Next Big Thing In Social Media

by · October 7, 2013

It’s been seven years since Facebook opened its use to those outside of academic settings. It’s been four years or so since it really exploded into the hundreds of millions, even billions of users and became the behemoth of the social networking world it is.

The fad watchers have asked for years now what the next big thing in social media is. And frankly, it’s probably time for something else to appear that diverts our online attentions.

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What Can Social Media Do For A Traditional Brand?

by · August 12, 2013

Last weekend’s Hambletonian gave us an interesting look at social media. Odd that we’re talking about social media and an 87-year-old harness race – a sport most associate with 70-something New Jersey retirees – but that’s kind of the point. This year, for the first time, the Hambletonian made a focused effort on social media to re-ignite enthusiasm for the event – harness racing’s version of the Kentucky Derby – and even for the sport itself.

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2013 Social Media Study on Banks and Credit Unions Yields Surprising Results

by · July 23, 2013

Earlier this year, Social Media Explorer partnered with The Financial Brand to release the Power 100 List of Banks and Credit Unions on Social Media. Now, we’re excited to announce that the rankings have been updated with 2nd quarter data and we included some improvements to provide a quarterly review of each financial institution’s performance. Additionally, we have created a variety of new lists that help you find where your bank or credit union ranks based upon their overall score, Facebook presence, Twitter presence, or YouTube presence.

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Driving Fan Experiences In A Giant Way

by · July 22, 2013

Yesterday was the perfect day for baseball in the Bay Area. And, never one to pass up the opportunity to see America’s Pastime, especially a Major League Baseball game, I strolled into AT&T Park for the Giants-Diamondbacks rubber game on the invitation of Bryan Srabian, the Giants’s director of social media. I was anxious to see how the Giants were integrating social media in the fan experience, especially after hearing about their addition of a Social Media Cafe at the ballpark.

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What Happens When You Stop Being Social

by · July 19, 2013

In case you haven’t noticed, I’ve not proactively posted anything on my social channels since July 3. It’s been a little experiment, just to see what would happen. Would anyone notice? Would I miss it? Would my Klout score drop? (God forbid!)

I did check my friend’s activity, like a few posts or place a comment here or there, and I participated in the necessary social media conversations for CafePress’s community of designers and users. The experiment wasn’t about unplugging completely or ignoring those whose content I’m interested in. It also wasn’t related to my real job, so I kept up those communications.

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Three Reasons Youtility Is The Most Important Book You’ll Read

by · July 8, 2013

Since roughly 1997, people have been blogging about what we now know as social media. Shortly thereafter, some of those prognosticators began talking about how businesses should use it. If you wanted to take all the advice doled out in that time and synthesize it into a meaningful manuscript of what being social as a business is about, you’d have the book Youtility by Jay Baer.

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