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What Can Social Media Do For A Traditional Brand?

by · August 12, 2013

Last weekend’s Hambletonian gave us an interesting look at social media. Odd that we’re talking about social media and an 87-year-old harness race – a sport most associate with 70-something New Jersey retirees – but that’s kind of the point. This year, for the first time, the Hambletonian made a focused effort on social media to re-ignite enthusiasm for the event – harness racing’s version of the Kentucky Derby – and even for the sport itself.

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2013 Social Media Study on Banks and Credit Unions Yields Surprising Results

by · July 23, 2013

Earlier this year, Social Media Explorer partnered with The Financial Brand to release the Power 100 List of Banks and Credit Unions on Social Media. Now, we’re excited to announce that the rankings have been updated with 2nd quarter data and we included some improvements to provide a quarterly review of each financial institution’s performance. Additionally, we have created a variety of new lists that help you find where your bank or credit union ranks based upon their overall score, Facebook presence, Twitter presence, or YouTube presence.

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Driving Fan Experiences In A Giant Way

by · July 22, 2013

Yesterday was the perfect day for baseball in the Bay Area. And, never one to pass up the opportunity to see America’s Pastime, especially a Major League Baseball game, I strolled into AT&T Park for the Giants-Diamondbacks rubber game on the invitation of Bryan Srabian, the Giants’s director of social media. I was anxious to see how the Giants were integrating social media in the fan experience, especially after hearing about their addition of a Social Media Cafe at the ballpark.

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What Happens When You Stop Being Social

by · July 19, 2013

In case you haven’t noticed, I’ve not proactively posted anything on my social channels since July 3. It’s been a little experiment, just to see what would happen. Would anyone notice? Would I miss it? Would my Klout score drop? (God forbid!)

I did check my friend’s activity, like a few posts or place a comment here or there, and I participated in the necessary social media conversations for CafePress’s community of designers and users. The experiment wasn’t about unplugging completely or ignoring those whose content I’m interested in. It also wasn’t related to my real job, so I kept up those communications.

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Three Reasons Youtility Is The Most Important Book You’ll Read

by · July 8, 2013

Since roughly 1997, people have been blogging about what we now know as social media. Shortly thereafter, some of those prognosticators began talking about how businesses should use it. If you wanted to take all the advice doled out in that time and synthesize it into a meaningful manuscript of what being social as a business is about, you’d have the book Youtility by Jay Baer.

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Why Marketers Get Social Media Wrong

by · June 24, 2013

Most marketers get social media wrong. Especially those that have been around the block a few times and know a thing or two about marketing. 

It’s not that they don’t understand what social media is about. It’s not that they don’t “get” social. They all have the Facebooks and the Tweeters and they post and follow and like and +1. Many seem to be finally understanding that the content you provide on social channels needs to be audience centric rather than brand centric. In fact, there’s not a lot you need to explain to today’s marketers about social media anymore.

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The Whack-A-Mole Fail Of Social Technology Vendors

by · June 3, 2013

As part of my duties at CafePress, I was invited to serve on a panel at Internet Retail Conference and Exhibition in Chicago this week. I’ll join Siva Kumar of TheFind.com and Sen Kanthaswamy, manager of eCommerce Business Development and Sales at Henry’s Photo-Video-Digital, to discuss leveraging Facebook data. We’ll share our experiences and our companies examples of tapping into the social graph, reading Facebook information and incorporating it into smart marketing decisions for e-commerce and beyond.

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Do You Understand The Mathematics Of Social Marketing

by · May 22, 2013

One of the advantages of having exposure to a large e-commerce company and the incredible talent within its walls is that you learn from some of the top minds in the industry. It was just a few months into my tenure at CafePress that I started to dive deep into learning from the team that runs one of the largest Internet retail operations in the world. And boy, have I learned.

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Will Thinking Beyond Social, Ruin Social

by · May 13, 2013

The thematic meme running through the social marketing world of late is that we’re about to move beyond social media marketing as a primary practice to thinking more broadly about our marketing and our business. Social is part of a greater whole and social-only thinking won’t get you very far for much longer.

Part of this is driven by the social consultants threatened by those of lesser breadth of experience. Part of it is the reality that the industry is maturing. Social is now part of marketing. Marketing is almost impossible today without social.

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