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Overcoming Skepticism On Social Campaigns And Vine

by · January 13, 2014

Lots of brands pitch us at Social Media Explorer to talk about the nifty social media campaigns they’re launching. Most pitches make me sick to my stomach for a variety of reasons. The majority because your plan doesn’t interest me. Your success does. Pitch me after the thing is over and you can share some success metrics.

Sometimes its because the campaign premise is disingenuous or just a spin on advertising applied in the social space. And yes, sometimes its because the PR person or firm in question is spam-tastic or pitches me something I’d never write about in the first place.

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Finding A Cosy Little Nook

by · December 23, 2013

I’m sitting in a neat little bookstore and coffee shop — a cosy little nook off the main drag in a small town just outside of Louisville. The owner said they closed at 6, but she didn’t mind me and Katie hanging around for a little while longer while she caught up with clean up and closing.

There are Christmas carols playing on the radio, Katie is playing with their Lego table set and I’m writing a bit. Other than the owner, there’s no one else here. It feels very much like a storybook place from a good book. The mix of old books, roasting coffee beans and ancient hardwood floors sings a General Store tune with the clang of a spittoon to keep the rhythm.

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How To Become The Next Media Company

by · October 21, 2013

If you haven’t figured out that the key ingredient to social marketing, and thus digital marketing, success today is through great content, you’ve not been paying attention. Even your old-school thinking of shoving ads at people was content marketing. The ad had to say something, right? It had to be compelling, right?

Advertisements are content, too.

While social brings with it the layer of service and engagement that other channels may not require, your success as a company in social marketing is still squarely predicated on whether or not your can produce content. Maybe it’s blog or Facebook posts. Perhaps it’s Tweets or Slideshare decks. Maybe it’s YouTube videos or catchy images posted on Tumblr.

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The Next Big Thing In Social Media

by · October 7, 2013

It’s been seven years since Facebook opened its use to those outside of academic settings. It’s been four years or so since it really exploded into the hundreds of millions, even billions of users and became the behemoth of the social networking world it is.

The fad watchers have asked for years now what the next big thing in social media is. And frankly, it’s probably time for something else to appear that diverts our online attentions.

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What Can Social Media Do For A Traditional Brand?

by · August 12, 2013

Last weekend’s Hambletonian gave us an interesting look at social media. Odd that we’re talking about social media and an 87-year-old harness race – a sport most associate with 70-something New Jersey retirees – but that’s kind of the point. This year, for the first time, the Hambletonian made a focused effort on social media to re-ignite enthusiasm for the event – harness racing’s version of the Kentucky Derby – and even for the sport itself.

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2013 Social Media Study on Banks and Credit Unions Yields Surprising Results

by · July 23, 2013

Earlier this year, Social Media Explorer partnered with The Financial Brand to release the Power 100 List of Banks and Credit Unions on Social Media. Now, we’re excited to announce that the rankings have been updated with 2nd quarter data and we included some improvements to provide a quarterly review of each financial institution’s performance. Additionally, we have created a variety of new lists that help you find where your bank or credit union ranks based upon their overall score, Facebook presence, Twitter presence, or YouTube presence.

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