How many of you are passionate about your toilet paper? I ask that when I speak about content marketing and very few hands fly up in the air. It’s a nice lead-in to talk about Charmin and how it engages consumers on social media channels.
Frankly, Charmin is so funny and engaging on both Twitter and Facebook, that I … wait for it … just want to squeeze them. (If you’re under 35, Google, “Mr. Whipple.”) Whether it’s silly participation in someone else’s hashtag:
Or driving it’s own awesome one (#tweetfromtheseat):