Category archives for

– Social Media Marketing –

Three Ways to Turn Company Secrets into Content

by · December 10, 2014

Let’s talk about proprietary content and why it’s increasingly more important for companies to give up some of their secrets in exchange for truly relevant and rank-worthy content.

Now that everyone is joining the content game, it’s time to up the ante and suggest that just generating content is not enough. If your content is pretty generic, you are not winning any points from the SEO Gods, and you are certainly not growing a thriving or engaged audience.

Nope, what you need is proprietary content to make a real splash. 

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Can Haters Post Death Threats on Facebook?

by · December 9, 2014

On Dec. 1, the United States Supreme Court heard arguments in the case of Anthony Elonis, a 31-year-old Pennsylvanian convicted of posting violent, threatening statements on Facebook. A jury found Elonis guilty of communicating threats to injure another person in violation of a federal statute. The Supreme Court’s ruling on what constitutes a criminal threat on social media websites, like Facebook, has potential consequences for the way that people express themselves on social media.

In 2010, Elonis – operating his Facebook account under the pseudonym “Tone Dougie” – posted threatening rants on his own page about killing his estranged wife, slitting the throat of an FBI agent and even shooting up a kindergarten. For example, he posted the following remarks about his wife, Tara, shortly after she obtained a restraining order against him:

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Yes, Misery Loves Your Company

by · November 28, 2014

Misery. If you’ve ever worked, you’re familiar with the feeling. Whether it’s the drama of the everyday, the anger that comes with work times and timing, or frustration related to personnel decisions, every company, every brand, and every team is always flirting with misery. None of us are immune, and we all know the feeling when stuff hits the fan. Moments of misery in business are as old as business itself, but the outlet for those feelings has drastically changed, and that is where the newish danger of misery lives: publicizing it. Our knee-jerk relationship with social media means that we are all mere seconds away from inviting others to be voyeurs to our misery, making transparent and permanent what, in many cases, should be private and temporary. Why is this dangerous?

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How To Make Your Facebook News Feed More Relevant

by · November 17, 2014

About every four to five months I notice that my personal Facebook news feed is rather noisy. There are posts from people I don’t really know, few from those I really do and a handful of posts that are connected to my friends, but aren’t really posts they wrote or have anything to do with other than liking them. When that more-noise-than-signal problem arises, I typically cull my friend list.

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Searching for social ROI?

by · November 12, 2014

I am pulling my hair out over here! It’s one of the absolute worst, most frustrating feelings one can have…losing stuff. You see, I have a computer cord that I only need about twice a year, and I always put it back in the same place when I am done with it. Because when I need it, I really need it. And it’s not here. It’s not in its place, and I’m in the process of tearing my house apart looking for it. It’s a totally helpless feeling. And if you are being asked to prove your social ROI…you know this feeling firsthand. But lucky for you, there’s help for your lost things. Keep your hands off of your hair, and see what SME Digital has found for you.

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3 Tools to Discover How Much Authority An Influencer Really Has

by · November 11, 2014

In the world of social media, influence is a totally different game. Influence on social media can be defined by the number of fans and followers the user has, or the amount of likes and retweets they get from their posts.

Influence on social media is extremely powerful. With 1.23 billion monthly users on Facebook, 271 million Twitter users, 150 million Instagram users, social media has a massive reach worldwide. Top tier influential users have the ability to start a social movement, appear on headline news, or raise more than $100 million dollars with just a simple post or tweet.

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G2 Crowd The Incredibly Useful Yelp of Business Software

by · November 10, 2014

In 2011, after several years of writing reviews of social technology software platforms on Social Media Explorer, a business partner once suggested we should build a software review site and become the third-party, unbiased source for social technology reviews. Due to lack of bandwidth and capital, the idea was tabled for other short-term profit plays and it never happened.

Thank goodness someone else had the bandwidth and funding to make it so, though. That type of site would be incredibly useful. And it’s now upon us.

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ICYMI: From Brokeback to Rock the Vote

by · November 7, 2014

Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it. In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk.

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Burn Your Marketing Plans To The Ground

by · November 5, 2014

Okay, maybe burning all of your plans to the ground is a bit dramatic; however, this is the perfect time of year to consider striking a match or two. 2015 is staring us squarely in the face, and we’re all busy looking back at 2014, planning for the coming year, and (hopefully) crunching all of the data we can get our hands on. My hope is that your brand performed well above average this year and has some really big wins to report on. However, I urge you to take a long pause before simply modifying last year’s plans, copying/pasting those KPIs, or leaning back. This is not the time to take a break; it’s the time to break…everything. Light it up, and burn it down. Why?

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