Category archives for

– Social Media Marketing –

The Ice Cream Principle of Search and Social

by · October 6, 2014

As giddy as we social marketers get about engagement, content marketing and social media platforms, we cannot deny that our number one priority as marketers – not just social marketers – is to rank well in search engines. Search is our No. 1 priority because that audience is the one raising their hands saying, “I could be talked into that.”

The good news is that social marketing, public relations and content (which fuels PR and social) converge to elevate organic search rankings. Without content, there’s nothing for the search engines to find. Without social and PR there’s nothing sending signals to the search engines the content is there.

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Content Production Has Awakened My Inner Child

by · October 2, 2014

“When I was a kid, we had to wait until Saturday morning for cartoons”, “Fast-forwarding through commercials does not take foreeeeeevvvvvver”, “We had trees for entertainment when driving, not movies.” If you have kids, or have been around them at all over the past few years, go ahead and add your own. You no doubt have seen the fury of this on-demand generation. Myself, I’ll admit that I have recently uttered these exact phrases. The difference between “them” and “us” cannot be overstated. For pete’s sake, they can hardly wait for a grilled cheese to be made. Sheesh, right? Them.

And on the flip side, there’s us. As an adult, I’m patient, well-versed in waiting, and solid in my understanding of delayed gratification. “I’ll wait”, “Go ahead”, “Take your time.” Yup, we live there. As adults. Yay, us.

But as a digital marketer…I’ll admit it, I’m a child. In fact, #creepyalert, there’s a good chance that I know you are reading this post right now. And even if I’m not creeping on real-time Google Analytics, it’s likely that I’m talking to myself right now: “Why haven’t my Twitter numbers increased?”, “Why hasn’t anyone left a comment?”, “Maybe I should share on Facebook again; it’s been a few minutes”, “Is the comments area broken?”, “I’ll just go ahead and tweet it, or maybe I’ll Buffer, but that’s not immediate enough, so maybe just a direct tweet”, “Perhaps I should leave the first comment myself,” and on and on and on. I’m a child. Me.

I hope, and expect, that you aren’t a child like me. But if you are, here are some lessons that we, as marketers (perhaps more accurately as content creators/publishers), need to learn.

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Do You Ello?

by · October 1, 2014

Did you know there is a new social network site that’s receiving more than 30,000 requests to join every hour? And did you know that they‘re telling all of those people no? In fact, the only way you can join right now is to be invited by one of their members, or alternatively, purchase a member’s invite on eBay for up to $500. Why are people frantically searching the Internet for someone they know who will give them an invite? The answer, it seems, is no ads. There is a growing number of people who have become frustrated with Facebook and those people have responded strongly to the this company manifesto, which has been getting a lot of buzz lately: 

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Have our devices turned us into zombies?

by · September 30, 2014

Have you ever been in a restaurant and sat next to a table where everyone was glued to their cell phone and didn’t even look at each other or talk? Have you ever gone to a networking event to find that the only ones connecting were those that already knew each other? Do you ever have to ask your kids to put down their devices and look you in the eyes while you are talking?

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ICYMI: From the iPhone 6 to Emma Watson Nude

by · September 26, 2014

Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it.  In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk.

As expected, the release of the new iPhone 6 dominated the headlines, but not for the reasons that you might suspect.  Joan Rivers sang it’s accolades from beyond the grave while shockingly gullible new owners saw their shiny new toy go up in smoke thanks to the new iOS8 Wave recharging feature. Apple has already pulled the first update for iOS8 after users complained about the feature which disables cellular communication. After attempting to see if their new iPhone 6 Plus will bend [spoiler alert: it does!], owners have been shamed into exchanging bent phones for the new Blackberry Passport.

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The Six Be-attitudes of Social Marketing

by · September 24, 2014

I have spent my last few posts preaching, from telling you to skinnydip with your audience to chastising you for not being fully present, from telling you to quit liking Facebook Pages to demanding that you be more awesome. Today…well, I’m taking a step back and finding a zen calm in remembering the spirit of social marketing. Getting back to the roots, if you will, I have landed on six attitudes to ground myself when speaking and interacting via social channels. Attitude isn’t everything in social, but it is certainly a part of everything. Being this vs. that can make or break any given post, conversation, or relationship. Hopefully, some of these Be’s will remind us to be our best selves. Sometimes, it helps to stop doing and start being.

To that end, here are my current Be-attitudes of social marketing. My first hope is that something in these tenets resonates with you, perhaps even inspires; my second hope is that you will add your own Be’s to this list, as I have surely not covered them all. 

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Hosts and sponsors of ‘Twitter parties’ must be aware of legal risks

by · September 19, 2014

It has been at least a couple years since all brands and marketers realized they needed to have a Twitter presence, if they did not have one already.  But simply being on Twitter is not enough.  Engaging customers, and continually finding new ways to engage them is a must to stay competitive.  Accordingly, many are turning to “Twitter parties.”

According to a 2011 post from Outspoken Media, a Twitter party is “an online event sponsored by your brand that you can use to meet your customers, announce a service, launch a product, or simply get people talking. You pick the time, the hashtag, and people [to] bring into the conversation. Brands love them because they’re cheap, easy to put together and they have the potential to generate hundreds (if not thousands) of tweets about your brand in just a couple of hours.”

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Why the Photo Explosion Isn’t a Technology Story

by · September 16, 2014

Nearly one trillion photos will be taken in 2014 alone, equal to a quarter of all the photos snapped in the first 170 years of photography’s existence. From retina-resolution selfies to lo-fi cityscapes, this body of content is not just more abundant, but also more diverse in subject matter, style, and authorship than ever before.

But how can brands put this powerful content to work for them? The first step is to get to know the people behind the photos.

Our new ebook The Rise of The Visual Creators focuses on the rise of a new creative class, and the incredible numbers it leaves in its wake.

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Is Fun Content Over-rated?

by · September 11, 2014

So your friend would be Bender if he were in the Breakfast Club according to BuzzFeed. How about that? And people are clicking all over that stuff and sharing liberally. Someone somewhere is getting your feed’s attention and it wasn’t you. You know why? Apparently that stuff is fun. Not for me, per se, but for the gaggle of people I know on Facebook it must be the most fun thing in the world. And guess what, people like fun. At first, I thought this was all about the fun, but then I realized, it is exactly the type of fun people like. They like fun that is all about them.

So, if you can make your content fun and totally focused on the id and ego of the reader…#win. But what if your brand isn’t inherently fun? There are a ton of products and services in the world that are not at all fun, no matter what. What if you’re a bank or a cable company or other utility? No offense banks and cable companies, but it is the rare individual who views your products and services as “fun”. Yes, cable companies provide entertainment, and banks can help you buy something fun like a motorcycle, but they are merely the conduits to fun. They aren’t the backbone of fun.

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