If you’ve ever followed a brand on social media before a live event, you’ve had your feed cluttered with incessant updates and promotions. But then, when the event finally comes around, all you receive are constant reminders to attend the keynote, and nothing more about the actual event.
When attending an event, you’re focused on getting to the panels on time and taking notes. But if you decide to stay back, you’re left hoping your business partner will fill you in on what you missed. And if you’re lucky, you might see a photo of the headline speaker on a sponsor’s follow-up blog post.