Skinnydipping under the stars…if you haven’t tried it, clear your schedule tonight, grab some friends, and go experience it; if you have, take a moment to relish the memories. Swimming naked in the daytime is more about seeing and being seen, and, for most, that’s a highly uncomfortable idea; it’s about Exposure. But stripping down at night, that’s about Experience. It’s about the setting, the group, and the adrenaline of the shared moment. Nightswimming is not about awkwardness and skin, but about a shared experience and the singular excitement of taking the plunge together.
As marketers, we spend much more time focused on exposure (though generally clothed), baring our ideas, thoughts, and top 10 lists to the world, while asking our audience to bare themselves for our benefit. Too often, brand marketing is skinnydipping in the daytime; we want you to see us, and we want to see you. But perhaps it’s time to try nightswimming with our audience, instead. Perhaps it’s time to invite others to the experience and collaborate on a moment that matters, a moment that makes an impact, and a moment that is intimately unforgettable.