Category archives for

– Social Media Marketing –

4 Powerful Ways to Integrate Social Media Into Your Live Event

by · October 27, 2014

If you’ve ever followed a brand on social media before a live event, you’ve had your feed cluttered with incessant updates and promotions. But then, when the event finally comes around, all you receive are constant reminders to attend the keynote, and nothing more about the actual event.

When attending an event, you’re focused on getting to the panels on time and taking notes. But if you decide to stay back, you’re left hoping your business partner will fill you in on what you missed. And if you’re lucky, you might see a photo of the headline speaker on a sponsor’s follow-up blog post.

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ICYMI: From the Fonz to Cool Treats

by · October 24, 2014

Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it. In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk.

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Getting Past the Social Echo

by · October 20, 2014

Listening is an important part of social strategy. It is important to know what’s being said about your brand where and by whom. I would argue that it is more important to listen to the conversations in your category or industry. In the past, I have called this delineation listening to respond (branded listening) and listening to understand (category listening). And here’s the big problem, when you are listening to just your brand, all you can hear is the echo of your own voice. Brands are creating more and more content each day and this content is being shared on their social channels and it is not following the 80/20 rule, so, the conversation is usually about you. And when you listen to respond, you will see your word clouds be, well, all about YOU. Which doesn’t tell you a whole heaping lot about the conversation. You might see that your brand or product is being mentioned frequently in social channels. And you might be cheering about that, until you see that the mentions are coming from YOU.

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ICYMI: From Killer Clowns to Snoop Dogg

by · October 17, 2014

Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it.  In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk.

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Four Things My Four-Year-Old Has Taught Me About Social Marketing

by · October 16, 2014

My youngest daughter turns four years old today. Not only has the time flow by quicker than I could have imagined, I have learned more that I ever thought possible from her. So in honor of my little Jasmine’s birthday, here are four social marketing lessons she has taught me (to the tune of Frozen; apologies in advance).

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Could Lean Rapid Prototyping Increase Your Marketing ROI?

by · October 15, 2014

One of the things you’ll learn when measuring ROI is that you need an effective way to quickly test ideas for effectiveness before big marketing dollars are put behind them. One of the biggest challenges we’ve seen with marketing teams is that it costs too much money to implement an idea before they know whether it will generate a positive ROI. Marketers want a quick and efficient way to test before slamming large budgets behind an idea that may not deliver a positive return on investment. Enter Lean Rapid Prototyping.

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Love & Measurement: A Startup Case Study

by · October 14, 2014

Measurement scares the snot out of a lot of marketers. I’ve written about it here and here, in case you forgot. Sometimes is scares me, too. The thing about tracking things is you never know what you’re going to see. It’s like stepping on a scale. When you know it is going to be bad, you won’t look at it. When you know you’re doing awesome, you can’t wait to peek.

But, sometimes, you’re not sure how you’re doing. On those days, it just feels better to guess. Because guessing means you can’t see the holes in your product or campaign’s funnel. And that means you don’t have to actually DO anything about it. But then you think better of it and put on your brave pants and look, for the stuff you can cheer about as well as the areas that offer you an opportunity to improve and grow. You know, like I did recently. Like many of you reading this, I have a passion project. And after months of development and bootstrapped marketing, it was time to really look at the data. And I admit I was pretty scared to look.

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ICYMI: From Red Bull to Breast Icons

by · October 10, 2014

Social media moves pretty fast. If you don’t stop and look around once in a while, you could miss it.  In order to help you keep up, the team here at SME Digital has distilled the biggest stories of the past week into one easy to digest chunk.

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Is Your Company’s Current Organizational Structure Well Suited For Social Media?

by · October 9, 2014

Take a minute to think about all the corporate pages you see on Facebook, Instagram, and Twitter. Who manages those accounts?

Since social media is a relatively new concept, many companies are uncertain of how to manage their pages.

Imagine the following scenario (it happens every day): an upset customer heads to a company’s social media page to air his or her grievances. Assume that the Marketing department is in charge of the page, so they’re notified first. The Marketing department would probably bring the Service Quality department in to explain the situation, and why not bring in the Public Relations department as well.

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