Category archives for

– Social Media Marketing –

The Big Secret to Social Media Engagement Which Nobody is Talking About

by · March 26, 2014

Some social media accounts get all the action, don’t they? We’re familiar with statistics about how half of the world’s wealth is held by a very rich one percent of the population. I think it’s quite similar in the social media sphere; I’d hazard a guess that one percent of Twitter users get more than half of all the engagement on the network.

Take this chap for example. Ed Sheeran has no less than 9.1 million followers. He’s nowhere near the most popular account (he comes 89th in the top 100 most popular accounts). So what does our Ed do to get engagement? It has to be something interesting, right? Well, no. Not exactly. Take this for example:

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Is Hard Work What’s Holding You Back From Success

by · March 25, 2014

It seems counterintuitive doesn’t it? As children we are taught that if we work hard, we can achieve anything our heart desires. I’ve taught my own children this very lesson and would argue that all of my success in life has been the result of hard work. But is it really? Was it the hard work? Or was it finding something that I am the best in the world at?

These are the thoughts I’m exploring in my own life and I’d love to share them to get your perspective.

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The Great Facebook Swindle And What To Do About It

by · March 24, 2014

As if we didn’t expect this would one day happen, Facebook is apparently about to blackmail brands even more so than they have to date, ratcheting down organic exposure of brand page content to 1-2% at best. Valleywag reported it last week based on an anonymous and internal source with Facebook marketing. It has since been reported by the likes of Time and others.

Ogilvy & Mather has even tested and found that organic brand page content on Facebook was exposed to about 12 percent of those that “Like” the brand in October. That number dropped to six percent by February. Facebook is basically eliminating the chance your brand’s content will be seen by your Facebook fans. Unless, of course, you pay to have it exposed.

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Social Media Is For Everyone…

by · March 19, 2014

Social networking can be pretty great for your business. It lets you communicate with your potential clients, build your brand image, and it shows you’re really cracking at keeping up with all that modern technology lark. It’s definitely something like that at least.

The problem is that there’s not just one or two social media channels which you can turn to in your hour of need, but a whole heap. They don’t all do the same thing, even though they might share similar features, and just because one is more widely adopted than another doesn’t mean that that should be how you decide. According to Wikipedia’s fairly extensive list, there’s more than 300 active social networking sites – and you can be pretty sure that that isn’t exhaustive.

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Are Google, Facebook and Twitter the Reason Mass Surveillance is Possible?

by · March 18, 2014

Edward Snowden’s interview at SXSW was likely the most talked about, debated and controversial session at SXSW this year. Regardless of how you feel about Snowden’s disclosure of the NSA’s surveillance program, the session raised some very profound questions that are worth talking about. Before we can get to those questions, I’ll set the stage with some background from the conversation.

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Three Clients You Never Want To Work With

by · March 14, 2014

I’m an account man; have been for most of my professional career. I’ve worked with numerous brands of all shapes, sizes and focuses, from national B2C clients to regional charity organizations. As Director of Client Services for SME Digital (the agency arm of Social Media Explorer), I’m able to continue working with great brands, and I love it.

But this post isn’t about all the great brands that we work with. No, this post is about the brands we would never choose to work with. The three types of companies any blossoming agency (or consultancy or freelancer) should avoid like the plague and jetpack away from the second the words, “Let me send you our thirty page RFP!” are uttered.

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Are Genetics the Key to Personalized Healthcare?

by · March 11, 2014

There was one session that really stood out for me at #SXSW this year. Anne Wojcicki, CEO of 23 and Me addressed all of the controversy surrounding their genome mapping product head on. 23andMe.com takes the saliva from their customers and maps a slice of their DNA. They map everything from your ancestry, your drug response, your disease risk to your inherited conditions and traits. And they do it for a price that is shockingly low, $99.

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Three steps to nailing channel strategy

by · March 6, 2014

Last week we had a great conversation about social media marketing being at risk because we are not yet nailing the content and listening side of the equation. I completely skipped channel relevance because I feel it is a bigger challenge. Having a strong channel strategy scares a lot of marketers because they know in their hearts that a solid approach to channels take more time and energy than they may be ready to commit.

I am here to tell you that these thoughts are partly true and partly false. You see, the mistake I think marketers make in channel strategy is a three-part problem. One, the belief that one status update fits all. Second, that all channels are created and function equally. And finally, that you have to be on ALL of them. Let’s break it down a bit.

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Selfies Suck!

by · March 5, 2014

Selfies.  They are everywhere.  Celebrities do it, you do it, and even your dog is getting into the phenomena of selfies.  Using your phone to share not only what you are doing but to insert yourself into the action is a very common thing to do these days.  Now, instead of just sharing a picture of something you see, your phone gives you the ability to put yourself in there to make that picture more important.  Your inclusion in these moments really enhances your story’s experience.  Right?

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