Category archives for

– Social Media Marketing –

Can Social Marketers Learn Anything from NASCAR?

by · March 4, 2015

Admission time: I’m a NASCAR fan. If you met me in the coffee shop, it wouldn’t be your first guess, but it’s true. I record every race and watch every lap. *whew* Feels good to get that off of my chest. But why am I getting that out in the open? Because I think there are important lessons we marketers can learn from the sport.

Wait, brands learn from NASCAR? Unless your fans are spending hours of their time with your brand/content, and truly enjoying it, yup.

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It’s All In The Mix

by · February 26, 2015

Today’s marketers have a bevy of channels to choose from. Despite the plethora of options, the job is to drive sales in some form or fashion. With that single-minded goal, marketers often have to place the focus on the channels that have a more direct route to the sale (also known as the shortest path to conversion).

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Fire Your Social Media Team Today, and Hire Ron Swanson, Instead

by · February 25, 2015

Yesterday, Tracey Parsons argued that Leslie Knope would be the quintessential social media manager. And she would be right, if we had never been introduced to the brilliance that is Ron Swanson. In Leslie, Tracey saw the light; in Ron, I saw the right: no-nonsense, no frills, damn your drama, stick to the point, and survive. Those should be the tenets of any good manager. Want more proof?

Check out the Prezi below:

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Fire your social media team today, and hire Leslie Knope, instead

by · February 24, 2015

For the last seven seasons, I have seen the light. And she is Parks and Recreation’s chief of everything awesome, Leslie Knope. She could do any of our jobs way better than we can. Thank God, she’s fiction. In case you don’t believe me, here are 14 reasons Leslie can run circles around all of us; enjoy!

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Social Media Managers Can Enter to Compete for 100,000€ Grand Prize

by · February 23, 2015

Are you doing some kick ass social media work that deserves to get some credit? Do you want to visit France in the summer? Would 100,000€ make your bank account happy? If you answered HELL YES to all of those questions, then keep reading to find out how you can turn all three of those into a reality.

SoMeRo (a play on Social Media Round) has introduced an international competition specifically designed for social media managers. Personally, I’m excited because I think it’s about time for social media managers to get a little credit for the work they do.

Social media managers are those incredibly important people who do the real work and get very little of the credit. They are those people who have to watch every single word they type to their audiences for fear of a major media blow-up that leaves their name in the dust and jobless. They are those people who are on call over the weekends, in the evenings, and even on holidays in case a “crisis” breaks out. It’s time for social media managers to be in the spotlight and this contest is a great step in the right direction. Oh and did I mention 200,000€ were divided up for the prizes, and the top prize is 100,000€? Here are the details.

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Listen To This: We All See The Board, But What Game Are You Playing?

by · February 20, 2015

As you can tell from my first six installments of the “Listen To This” series (1, 2, 3, 4, 5, 6), I listen to a lot of podcasts. Most of the time, I’m into industry shows (Marketing, Design, Leadership, etc.), but I’ll admit that this week’s inspiration surprised me. I subscribe to a handful of podcasts that I would categorize as Entertainment. I love them, but I love them for being ear candy; their great for making me laugh or think about something other than work. Jay Mohr’s Mohr Stories is one of those shows. With guests that range from musicians to comedians, I often cherish this show for its escape and belly laughs. But inspiration? It happened.

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My Inner Crybaby Is Crying Uncle

by · February 17, 2015

Awards season is ad season, as well. What began with #Downerbowl will end with the Oscars, and we will all be able to see that this year, the theme in agency land was creating emotion. Much like a few years back, it was trying to convince brands to be human. Both of these themes are really close to being successful, yet they miss the mark in my mind. A brand cannot be human. It should instead try to be useful. It is more attainable and reasonable. A brand is not human; it is a business. And if it is a good business, it offers products and services that are useful to people. Therefore, useful should be the place from which the brand communicates. As for creating emotion, this one was soooo close I could taste it. The miss was this: creating emotion for the sake of emotion is manipulative and off-putting.

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How To Build a Thriving Email List Using Facebook

by · February 16, 2015

When you’re planning to build a new blog or an online business, creating a sizeable subscriber base should be one of the first things on your mind. With people on your mailing list, you can work on building relationships and converting subscribers into buyers. Some marketers believe that email lists are not as important as they were a few years ago because of Facebook.

But the stats suggest otherwise.

  • In the last year, 66% of all US consumers below 15 years of age made a purchase because of an email.
  • 91% of consumers check their email at least once a day.
  • 64% of decision makers read their emails via mobile.
  • Over 70% of mobile purchasing decisions are influenced by email.
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Is Curated Content Eroding Your Brand?

by · February 11, 2015

If you are fortunate enough to have the budget, resources and intellectual capital to create 100% proprietary content, yay for you! For the rest of us, in order to create a relevant, targeted, and informational mix of content for our intended clients/customers, we need to incorporate 3rd party content. And not all 3rd party content is created equal. Sure, it’s easy to be lazy with content curation, but if you don’t vet properly the price can be steep.

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