Category archives for

– Social Media Marketing –

Why Candy Is Crushing Your Social Marketing

by · August 6, 2014

I admit it: I play Candy Crush Saga. For some reason, this admission is harder to make public than my last. But now, it’s out there. Since embracing my love of the five-minute game breaks that CCS provides me, I have spent a good deal of time wondering why it has become my go-to distraction. And if you want your fans/followers to pay attention to you and your brand, you should ponder this, as well.

Now, you might be a CCS player or you might be someone who’s super annoyed at your friends asking you join in (don’t worry, I won’t), but either way, there is no denying that King is doing something right. And that means that those of us involved in Social Media Marketing can learn a thing or two (unless you already have over 71,000,000 Facebook fans). Sure, it’s unfair on some level to compare your brand and your Social efforts to a simple game, but is it really? During the sporadic times of the day when I need a 5-minute break, ask yourself where you want me to turn my attention: CCS or your Facebook Page? If it’s the latter, then you need to do some work.

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How to Streamline Your Social Media Marketing Work Flow

by · August 5, 2014

Businesses using social media as one of their marketing channels often have two main problems: how do they keep their content on-brand, and on budget. Whether you’re managing a team posting status updates and articles for your business, managing your company’s profiles yourself, or running a business blog, social media can really become a drain on time without good organization, with the potential for simple tasks spiraling into several hours’ work.

In this article, we’ll take a look at some methods you and your team can use to streamline your social media workflow, ensuring you spend your time in the right places, cutting out non-essential activities, and finding inspiration for great content with less effort.

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Six Social Marketing Memes I Wish Would Die

by · August 4, 2014

We social — nay content — nay digital marketers sure are a predictable bunch. Please know that my “we” does include me. We’ve top-10’d and How-to’d and Infographic’d our way to taking an online space full of intelligent signal to unintelligible noise faster than a bitchy customer can tweet.

Even from a purely social perspective, we aren’t than original. Some of the personal content I see from my friends in the space is the same old crap, eaten up, chewed up and spat out again and again like they’re a robin feeding a nest of chicks. And, as Nichole smartly explored last week, most of what we do here is all fueled by our egos. Some of them are playful and innocent. Others are pointed and somewhat sinister. Still others are flat out of control.

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Preaching is creating a divide between you and your audience

by · July 31, 2014

In the post “Is your ego driving your social presence”, I asked how often you preach at your audience as an indicator of whether or not ego is driving your presence. It was a big question, and it felt like it needed it’s own conversation to fully analyze. The reality is that we all have likely preached at our audience one time or another. If we want to change it, we need to address two questions: how do we know when we are preaching, and what should we do instead?

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Is Ego Coming Between the Value You Could Offer Your Audience?

by · July 30, 2014

In the post “Is your ego driving your social presence”, I asked how often you promote yourself or your brand as an indicator of whether or not ego is driving your presence. This is a pretty big topic that really needed its own conversation because we’ve all been self-promotional in social channels. So I thought it was a good time to dive deeper and get to the heart of self-promotion so we could analyze value versus ego, when to share, when not to share, and how to know if it was really about you or about your audience.

First, it’s important to have a discussion about self-promotion and why we do it. The reality for many of us is that we have social presences for our brands and ourselves because we wanted another distribution channel to drive traffic to something. It could be our blog, our products, our website, or some other web property. After all, that was the promise of social from the beginning, right? And the only way we can actually deliver on that promise is to promote things that will drive that traffic.

Is self-promotion all bad? That’s definitely up for debate. The only way we can have a healthy debate on the topic is to take a deep look at how much value we really provide to our audience when we self-promote.

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A leader in thought does not make you a thought leader

by · July 29, 2014

In the post “Is your ego driving your social presence”), I asked how often you focus on being a thought leader as an indicator of whether or not ego is driving your presence. This is a pretty big topic that likely will bring up mixed feelings, so I wanted to take some time to really open the conversation about whether or not thought leadership means ego is driving your social presence.

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Is Your Ego What’s Really Driving Your Social Presence?

by · July 28, 2014

Have you ever stopped to think about why you’ve developed a social presence for yourself? I mean really stopped and asked, why am I doing this? Is this for me? Or is this for them? Many of us would probably answer that we are there to serve others, but, as I look at the content that is being shared, it’s pretty clear that we’re really there to fuel our ego.

Unfortunately, brands are no different. We all jumped on the social wagon without a clear purpose and mission, and if we really looked deeper, we’d see it was a whole bunch of ego that led to a game of ego back-patting. You share our content; we’ll share yours. You follow me; we’ll follow you. I’ll make you the hero of our content because we are so much more superior than you, piddly follower.

Whether you are a brand or an individual with a social presence, there are some tough questions we need to ask ourselves.

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Be the editor of your brand

by · July 24, 2014

There are about a thousand ways to say what I need to say today: Less is more. Never add, always subtract. Pare it down. I’ve recently decided that we could all use a good editor. It’s easy to believe that pushing out new content several times a day is the goal. It isn’t the goal. It isn’t even close to the goal because, well, it’s potentially annoying to your customers. The goal should be pushing great, sharable content. I think that’s where we all started. I think we started with good intention to contribute great content to our audiences, but then we fell into the trap that we all fall into from time to time. If it works…do more! Sometimes more is just more. Never forget that. More is just more. More does not equal better. Better equals better.

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There Is No Reason To Like A Facebook Page

by · July 23, 2014

Full disclosure: I “like” 256 brand pages on Facebook. Further disclosure: I actually don’t like how the majority of those 256 Pages are using Facebook. A cursory glance shows that many of these Pages haven’t posted a thing in several months, and many, many more haven’t posted an interesting thing in a much longer than that. So why am I participating in such massive apathy and fraud? Why am I acting like I care when I really don’t? Why am I doing a disservice to so many Social managers and brands? Indifference and laziness, mostly. But today, I quit, and I’m calling you to the carpet, too.

15 comments