Social Media Measurement

Ultimately, a deep-dive report measures changes in customer behavior, consideration, and conversion. Metrics are chosen in order to answer why changes are occurring. There are many valuable insights to be had from these reports that...read more

Over the long weekend, I had some time to reflect on last week’s post on how hard it is for organizations to keep high performers because they make magic. I’ve come to realize that making...read more

Jason Falls explains that not all business objectives can be measured in terms of ROI. And that's ... okay.

Sometimes interesting things appear when you’re not even looking. And some lessons taught are applicable far beyond immediate challenges. Case in point: The realization that Twitter advertising statistics can reveal brand-topic affinities. Ad stats help...read more

Digital marketing is my passion. Some would say I am “tattoo passionate” about digital marketing. I freaking love how people can do darned near anything online and how marketers can leverage the endless possibilities of...read more

Every time a marketer says that social media ROI isn’t important or doesn’t tell the whole story, a piece of their career potential dies. I will be the first to tell you that social media...read more