Back in 2013 a group of hackers changed Burger King’s Twitter account name to “McDonalds” and it’s background image to “Fish McBites”. In the time it took for the officials to do damage control, the hackers were able to send a series of questionable and offensive tweets to thousands of their followers. Ironically this particular attack landed their Twitter account 5,000 new followers in the first 30 minutes since the take over. However, typically, attacks like these can destroy a company’s credibility and online reputation.
No one is immune to these internet tricksters, so what’s a socially active company supposed to do? Lucky for us, there are ways to hack-proof our accounts and reduce potential risks. Learn from other company’s mistakes and follow the S.A.F.E method to keep your social media accounts safe.