Social Media Monitoring | Social Media Explorer

Approaching Social Media Monitoring With Purpose

by Jason Falls · January 19, 2012

Social media monitoring is perhaps one of the most widely known and used social technologies among businesses large and small. Whether using free tools like Google Alerts and SocialMention.com or paid solutions like uberVu, Radian6, Sysomos or others, it seems listening as the most important function of a business’s efforts in social media has been successfully ground into our collective conscience. At least to those of us determined to implement good social media marketing strategies.

But social media monitoring is often thought of and implemented as a reactionary practice. Find the keyword mentions, then respond. Done. Smart companies know, however, that using social media monitoring as a proactive, business driver, can make the difference between being successful with your social media efforts and not.

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Altimeter Report On Social Media Management Systems Will Help Your Brand

by Jason Falls · January 5, 2012

Altimeter Group‘s newest research report, “A Strategy for Managing Social Media Proliferation,” labeled as a “Buyer’s Guide,” is out and offers a deep look at social media management systems and how brands are using them. The report, which is free and available for download on Altimeter’s website but is also embedded below, is the first deep dive into the SMMS space which grows increasingly confusing and crowded. This report, authored by Jeremiah Owyang, will help brands better understand what is available and what platforms they should consider based on their strategic goals for social media activity. (Disclosure: I was interviewed and am included in the research for this report.)

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Black Friday? Try Blank Friday

by Ike Pigott · November 25, 2011

No doubt you’re either in the Black Friday shopping scrums, or smugly congratulating yourself for dodging the melee. (Or maybe, like me, you’re watching the kids while a significant other is tossing elbows in an attempt to get one of the five loss-leader gadgets meant to lure shoppers…)

From an online marketing perspective, however, I’m more interested in Blank Friday.

That’s the day Facebook made a big shift that changed our search volume:

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Inside A Social Media Command Center

by Jason Falls · September 26, 2011

Last month I paid a visit to Dreamforce, the user conference for Salesforce.com, in San Francisco. As you may know, Salesforce.com recently acquired Radian6, one of the leading social media monitoring platforms. This was the first time the Salesforce.com and Radian6 team was together at Dreamforce and they put on quite a show.

Because many of the sessions at Dreamforce were focused on social media and social business (here’s an audio recording my talk on the ROI of Social Media), the Radian6 team was not only the star of the exhibition show floor, but cranked up the community team to listen, amplify and triage mentions of both brands, as well as others Dreamforce had purchased over the year, and show off it’s ability to be responsive and nimble despite a high volume of conversations on and off line.

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Do Social Media Monitoring Services Leave Brands Blind?

by Jason Falls · August 17, 2011

Valuevine released a study today that indicates keyword based social media monitoring platforms may leave as much as 82 percent of the online content about a brand out of the data it reports back to brands. The information was collected by analyzing what CEO Neil Crist told me was “following best practices” for keyword-based social media monitoring solutions like Radian6, Sysomos and the like, and comparing it to the data his tool collects from location- and local-focused check-in, ratings and review sites.

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