Social Media Monitoring

Viralheat Makes More Social Media Monitoring Free

August 25, 2010 · View Comments

In February, we talked about social media monitoring newcomer Viralheat and how they were lowering the barrier to entry for social media monitoring by offering quality results at lower-than-typical prices. Now the rising start-up is doing even more to shake up the monitoring landscape by offering a top layer of monitoring results through its Charts feature to anyone … for free.

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ListenLogic Offers Market Research, Monitoring Hybrid

June 4, 2010

Share I’ve had a series of conversations with a market research and social media monitoring solution called ListenLogic recently. Before I could get around to writing a lengthy post about what they offer, I ran into Vincent Schiavone, ListenLogic’s founder, at Social Media Plus in Philadelphia. So we sat down for a chat for SME-TV. [...]

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ConsumerBase Makes Market Research Faster, Cheaper

May 24, 2010

Share The first 459 times I suffered through product demos and webinars for market research and social media measurement solutions the companies all wound up with the same promise: We’ll give you a 50+ page PowerPoint deck each quarter that has 150 full-color charts and graphs you don’t understand or care about with a cover [...]

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Why You Shouldn’t Trust Automated Sentiment Scoring

April 26, 2010

Share Automated sentiment scoring has evolved as the feature du jour of the social media monitoring platforms of late. So many services were offering it, even big players like Radian6 had to bring it to the table for fear of losing prospects. It’s not enough to tell brands how many conversations are being had. Social [...]

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Where Social Media Monitoring Services Fail

April 2, 2010

Share It doesn’t matter which social media monitoring service you use. None of them do what you want them to do. They’re good at doing part of the job, but not all of it. And sadly, they probably won’t ever be good at doing all of the job because you have to do it. Social [...]

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Sysomos Offers Location Based Monitoring Service

March 9, 2010

Share Social media monitoring firm Sysomos is launching a free location-based monitoring service today it’s calling FourWhere. The tool mines publicly available Foursquare data (tips) and mashes them up with a Google map of the location you’ve entered. There’s no sign-up or account required. It’s just clever link-bait and enthusiasm-building from one of the emerging [...]

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Exploring Social Media Monitoring: An Industry Survey

February 24, 2010

Share You could say the social media monitoring industry has been the single fastest-growing niche in the world of technology over the past three years. As more companies engage in social media, participate in conversations and launch social media initiatives, the demand to monitor what is being said and analyze that data is critical for [...]

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Viralheat Plants Stake As Affordable Social Media Monitoring Solution

February 9, 2010

Share The landscape of social media monitoring solutions has always had about four tiers. There’s the mostly manual but free, the entry-level business pricing (around $100 per month), the standard (about $500 per month to start) and the expensive (“research” approaches that go into the thousands per month.) While Scout Labs made a big splash [...]

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Who Is Watching Our Waggle?

January 29, 2010

Share Karl von Frisch spent years studying honey bees. He was fascinated with how bees found sources of pollen and communicated that back to their fellow hive mates. As he studied, he discovered the bees that actually find the pollen do not return to lead others to it. Instead, they perform intricate dances within the [...]

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What Tiger’s Silence Should Teach You About Social Media

November 30, 2009

Share Just past 2 a.m. ET on Friday morning, the day after Thanksgiving, arguably the world’s most famous athlete, Tiger Woods, was involved in a single-car accident outside his home near Orlando, Fla. Reports flew around later that day that he was seriously hurt. Then he was treated and released from a local hospital. Then [...]

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