Social Media Monitoring

Sysomos Offers Location Based Monitoring Service

March 9, 2010 · Comments

Social media monitoring firm Sysomos is launching a free location-based monitoring service today it’s calling FourWhere. The tool mines publicly available Foursquare data (tips) and mashes them up with a Google map of the location you’ve entered. There’s no sign-up or account required. It’s just clever link-bait and enthusiasm-building from one of the emerging players in the social media monitoring market.

My first reaction to this was, “Can’t you just search for a location in Foursquare and get the same thing?” Apparently not. Foursquare seems to offer only the actual location (e.g. – “Toast, Louisville, Ky.”) not the area. (A search for “Louisville, Ky.” produced next to nothing.) If FourWhere provides that, it will be an improvement over what is available.

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Exploring Social Media Monitoring: An Industry Survey

February 24, 2010

You could say the social media monitoring industry has been the single fastest-growing niche in the world of technology over the past three years. As more companies engage in social media, participate in conversations and launch social media initiatives, the demand to monitor what is being said and analyze that data is critical for companies [...]

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Viralheat Plants Stake As Affordable Social Media Monitoring Solution

February 9, 2010

The landscape of social media monitoring solutions has always had about four tiers. There’s the mostly manual but free, the entry-level business pricing (around $100 per month), the standard (about $500 per month to start) and the expensive (“research” approaches that go into the thousands per month.) While Scout Labs made a big splash a [...]

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Who Is Watching Our Waggle?

January 29, 2010

Karl von Frisch spent years studying honey bees. He was fascinated with how bees found sources of pollen and communicated that back to their fellow hive mates. As he studied, he discovered the bees that actually find the pollen do not return to lead others to it. Instead, they perform intricate dances within the hive [...]

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What Tiger’s Silence Should Teach You About Social Media

November 30, 2009

Just past 2 a.m. ET on Friday morning, the day after Thanksgiving, arguably the world’s most famous athlete, Tiger Woods, was involved in a single-car accident outside his home near Orlando, Fla. Reports flew around later that day that he was seriously hurt. Then he was treated and released from a local hospital. Then his [...]

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Sysomos Adds Facebook Feature To Social Media Monitoring Solution

November 19, 2009

When businesses are looking for social media monitoring services these days, they normally hone in on two or three capabilities. Because Facebook is this year’s blog, monitoring messages on the platform is a big one. While all social media monitoring services have the same access to Facebook data (it’s all dependent upon what Facebook makes [...]

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What Social Media Monitoring Won’t Get You

November 2, 2009

Companies, brands and their respective marketing and public relations managers are clamoring to know what people are saying about them on the web. I would offer that social media monitoring has been the single-largest technology-based industry boom in the last 10 years, though search engine optimization firms might win that title.

Image via Wikipedia

On a parallel [...]

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Understanding Natural Language Processing For Social Media Monitoring

October 23, 2009

In our explorations of social media monitoring firms, one differentiating factor between services is often the ability to parse out sentiment and tone of online conversations found about your brand. This task is performed by sophisticated computer functionality called natural language processing (NLP). It’s not the sexiest topic in the world, but it’s a very [...]

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Visible Technologies Unveils Expanded Social Media Monitoring Platform

September 9, 2009

The social media monitoring space just got more cluttered. Or perhaps not so.
Visible Technologies, originally a search marketing firm that expanded into the social media monitoring realm about three years ago, today launched an expanded suite of monitoring and measurement tools to up the ante in the chase for market lead.
VT’s flagship product, TruCast, has [...]

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Spiral16 Adds Unique Layers To Social Media Monitoring

August 12, 2009

Social media monitoring keeps getting more and more interesting. Not only are the existing players continually improving their wares but start-ups and under the radar players are bringing interesting features and thoughts to the marketplace.
One such company is Kansas City-based Spiral16, a two-year-old, privately funded social media monitoring service I spent some time with recently [...]

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PRNewswire Enters Social Media Monitoring Space

July 6, 2009

The social media monitoring space keeps getting more and more crowded as early startup success stories like Radian6 and K.D. Paine and Partners have been joined by both newcomer startups and established PR-related companies who have broadened their offerings. The latest to throw its hat into the ring is PRNewswire with its Social Media Metrics [...]

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