In case you missed the memo and the pre-recorded fanfare: we’ve just entered the second era of social media marketing. The first era was all about figuring out just what kind of beast had been released into the world and how it would ravage (and inseminate) marketing as we knew it. Marketing archaeologists of the future will have a ball reconstructing the period we’ve just been through – The Dawn of Social – and watching as homo-marketus erectus (well that’s how it affected me) groped around in the maelstrom. They’ll also love the way such a dramatic change revealed the character of the modern marketer (it ain’t flattering). In short, we’ve all been falling over ourselves to monetize the shit out of this sucker.