Social Media Monitoring | Social Media Explorer

How To Pull Insights From Data

by Jason Falls · May 10, 2011

On Thursday I’ll lead a webinar for my friends at NetBase around the topic of research and pulling insights from data. It’s really kind of a fuzzy topic for me because while I know how to do it, I don’t know that I’ve ever tried to explain it to others. But moving through the ideas and trying to come up with some recommendations for folks has been a neat exercise.

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Lessons from the Twitter Love Guru

by Jeff Larche · January 25, 2011

When I discuss social media marketing I sometimes call it digital word-of-mouth. It’s apt. Digital word-of-mouth could someday become as powerful at growing brands as its off-line namesake. But hasn’t the Digital Age promised us the ability to accurately measure this type of brand influence? Now that word-of-mouth is in moving to “ones and zeroes,” can’t we quantify these conversations — perhaps even predict their future impact?

In a word: No. But that’s quickly changing, due in part to the work of Kevin Hillstrom and described in his new book Hashtag Analytics. One finding from Kevin’s scrupulously scientific approach to Twitter analytics is this less-than-scientific tidbit: Communities rely on love to grow and thrive.

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Social Media Monitoring Made Simple

by Andrew Hanelly · January 14, 2011

If you’ve been monitoring social media for mentions of … social media monitoring, you’ll likely have noticed more people discussing how to listen better on behalf of your brand.

There are tools. There are services. And there are case studies on how your organization can sift through social media static and glean out useful nuggets.

The overload of information can be a little overwhelming and after a while all the advice on sifting through the static starts to sound, ironically, like more noise.

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Can Content Scale Using Automation?

by Jason Falls · November 29, 2010

StatSheet serves up automated reports of sporting events written, in standard journalistic prose, completely by computers. The sports statistics company in Durham, N.C., produces content pages for all 345 NCAA Division I men’s basketball teams and pumps game recaps and similar content composed by the site’s software which uses the box scores and raw data to fuel its stories.

Never mind that I was a sports journalist and publicity professional for 12 years and this software nearly commoditizes what I once called my profession. What this software does is gives us a peek into the possibilities of content based on data. Bear with me, here. This will make sense in a moment.

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Brownie Charts: Delicious Ways To Analyze Social Media Metrics

by Jeff Larche · November 18, 2010

Digital marketing analysts seem obsessed with baked goods. When called upon to show something in percentages, they whip out a batch of pie charts — or doughnuts, such as the one shown below by AnyChart. Can you blame them? They have a high-stakes, high-pressure job. They deserve any comfort available.

These poor souls are expected to make complex behavioral relationships simple to grasp. Anything less is failure. Their bosses have little patience for long number tables or dozens of graphics.

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Sysomos Offers Facebook Page Monitoring Solution

by Jason Falls · November 17, 2010

Sysomos unveiled a new add-on to its social media monitoring platform, this one a feature called Facebook Page Central. The company is billing it as a Facebook Page Management tool. While a matter of semantics, it’s actually a monitoring and workflow solution customized for your company’s Fan page. Useful, but very much a reactive solution, not proactive.

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Social Media Monitoring and the “Likely Voter” Model

by Tom Webster · November 2, 2010

This is not a political post, but as I write this, I am on a plane headed to our election headquarters, as my company prepares to conduct the National Election Exit Polls on behalf of the major news networks. While this is an enormously complex effort, one thing we don’t have to worry about is predicting whether or not you actually voted. After all, if you are interviewed leaving your voting precinct, you just voted.

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