Category archives for

– Social Media Monitoring –

Finding Gaps In The Social Media Monitoring Market

by · August 14, 2012

For the longest time, if you wanted social media monitoring software, which is now being referred to as “social listening” software at a decible level hovering around obnoxious, but I digress, you had to pay about $500 per month for it. What that meant was social media monitoring wasn’t available to medium or small businesses.

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Has Social Data Finally Escaped the Lab?

by · August 10, 2012

Marketing mad scientists have predicted that social data will reach its potential as a business resource for years. But CMOs have been hesitant to trust that social data could help fuel business transformation at all levels.

For the impact of social media to evolve into social business, three things will need to happen. Decision makers will need to trust and absorb social data. They’ll need to act on the implications of social data. And social data will need to escape the marketing silo. A new report from The CMO Club and Bazaarvoice indicates that these three things may be happening to a much greater extent than some people think.

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SoLoMo Show Ep 28: Deep Dive into Social Media Monitoring and Measurement with ViralHeat’s Erin Robbins O’Brien

by · July 21, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing. Every weekend we will publish the latest episode, related show notes and links to all of the topics discussed on the show here on Social Media Explorer.

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Never Trust Sentiment Accuracy Claims

by · July 17, 2012

Sentiment analysis plays a key role in social intelligence (a generalization of social-media analytics) and in customer-experience programs, but the disparity in tool performance is wide. It’s natural that users will look for accuracy figures, and that solution providers — the ones that pretend to better performance — will use accuracy as a differentiator. The competition is suspect, for reasons I outlined in Social Media Sentiment: Competing on Accuracy. Per that article, there’s no standard yardstick for sentiment-analysis accuracy measurement. But that’s a technical point. Worth further exploring:

  • Providers, using human raters as a yardstick, don’t play by the same rules.
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HootSuite Workaround: See (and Respond to) Retweets You May be Missing

by · May 2, 2012

When Twitter first baked the new retweet style into their web platform there was no way for HootSuite users to see who retweeted them. Subsequently, HootSuite introduced the “My Tweets, Retweeted” stream to address this. However, this function still doesn’t allow for an easy way to see and respond to the actual person who retweets your content.

One hack to find the source of a web RT on Twitter involves clicking the date stamp of a message in HootSuite:

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What Are Women Saying Online?

by · February 28, 2012

My partner Aaron Marshall and I joked one day about doing some research for our upcoming industry reports product (first one launches very soon) around what women are talking about online in terms of purchasing items and calling the report, “That’s What She Said.” It got a good laugh, even though both of us then thought seriously about the project. Then I hopped on a call with Visible Technologies to chat about doing a webinar with them and I rolled out that topic as the idea.

They loved it.

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Approaching Social Media Monitoring With Purpose

by · January 19, 2012

Social media monitoring is perhaps one of the most widely known and used social technologies among businesses large and small. Whether using free tools like Google Alerts and SocialMention.com or paid solutions like uberVu, Radian6, Sysomos or others, it seems listening as the most important function of a business’s efforts in social media has been successfully ground into our collective conscience. At least to those of us determined to implement good social media marketing strategies.

But social media monitoring is often thought of and implemented as a reactionary practice. Find the keyword mentions, then respond. Done. Smart companies know, however, that using social media monitoring as a proactive, business driver, can make the difference between being successful with your social media efforts and not.

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Altimeter Report On Social Media Management Systems Will Help Your Brand

by · January 5, 2012

Altimeter Group‘s newest research report, “A Strategy for Managing Social Media Proliferation,” labeled as a “Buyer’s Guide,” is out and offers a deep look at social media management systems and how brands are using them. The report, which is free and available for download on Altimeter’s website but is also embedded below, is the first deep dive into the SMMS space which grows increasingly confusing and crowded. This report, authored by Jeremiah Owyang, will help brands better understand what is available and what platforms they should consider based on their strategic goals for social media activity. (Disclosure: I was interviewed and am included in the research for this report.)

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Social Media and Sentiment: 5 Takeaways from the Sentiment Analysis Symposium

by · January 4, 2012

In early November you may have read the interview I did here with Seth Grimes on the Future of Sentiment Analysis. Seth provided some great insight into describing the current state of the sentiment analysis space, where it is headed and what role social media plays in the grand scheme of things. Soon after that post, I was able to attend the third annual Sentiment Analysis Symposium, founded by Seth, in San Francisco.

I understand the basics and importance of sentiment to marketing and data mining, but it was interesting to listen to many of the most passionate experts in this field discuss the nitty gritty of this growing area. Here are a few of my take aways from the event:

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