Marketing mad scientists have predicted that social data will reach its potential as a business resource for years. But CMOs have been hesitant to trust that social data could help fuel business transformation at all levels.
For the impact of social media to evolve into social business, three things will need to happen. Decision makers will need to trust and absorb social data. They’ll need to act on the implications of social data. And social data will need to escape the marketing silo. A new report from The CMO Club and Bazaarvoice indicates that these three things may be happening to a much greater extent than some people think.