Social Media Monitoring

Charter Communications, which has been lauded for its stellar customer service over social media, is pulling the plug on those channels. Ike Pigott weighs in on how this will impact the landscape.

Klout is about to become less of a mystery to everyone. Or at least, how the service determines your influence will. A new release of the influence measurement tool hits this week and I got...read more

Small and medium businesses now have a solid option for social media listening and monitoring in SM2 by SDL.

To evolve into social business, decision makers will need to trust and act on social data, and social data will need to escape the marketing silo. A new report indicates these three things may be happening to a much greater extent than some people think.

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing. Every weekend we will publish the...read more

Social media monitoring and research tools with natural language processing often claim 75, 85 or even 95 percent accuracy in their machine sentiment scoring. Which is baloney.