Category archives for

– Social Media Training –

How to Set Up Social Media Guidelines for Your Staff

by · December 27, 2013

Social media isn’t just a trend anymore; it’s a way of life. People from all walks of life are using it to communicate and network with one another, promote their company and brand, and take advantage of all the tools readily available to them – and all for free.

As a boss, it’s important to manage how your employees use social media because it can have a direct impact on how the public perceives your company and brand. With that said, here are eight steps you should take to make sure your social media guidelines benefit you and your staff.

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8 Takeaways From Portland Explore

by · November 20, 2012

Learning curves as steep as a wall. The impact of technology, especially the social tools, are changing the landscape of our lives, communities and commerce.  There is no doubt that the digital era is significantly shifting the marketplace across multiple functions forcing change to happen before success and sustainability can be experienced for any profession. As digital marketers who have an early adoption mindset to new technologies, we are not only faced with our own learning curve, but we are tasked to help usher others to climb.

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Is Hiring The Key To Social Success?

by · November 5, 2012

Few people know Scott Stratten, he of @Unmarketing fame and author of a book by that name and the new Book of Business Awesome, has a background in human resources. When you learn that, you typically, do a double take and think, “Wha?” But it’s true.

Scott and I caught up last week to talk about his upcoming keynote at Explore Portland (ticket form below) and wound up diving into a discussion about the feasibility of hiring being critical to your success as a social business and in social media marketing. In short, you can’t force awesome from unawesome employees. So hiring is a step in the process. Jump into the video and hear what Scott has to say:

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4 Rules for Today’s Social Business Journey

by · October 22, 2012

What is the meaning of life? That is a loaded question. It’s like asking, “What is social business?” Ask 20 people the same question, you will get 200 different answers. Like life, social business is a journey.

Day by day, we venture forward. We look for ways to be happier. Search for the tools that will make our tasks easier.  Learn from the experience of our own and from leaders who we respect. Leaders who are inventive, who have implemented processes, developed practices and travelled afar to tell us about their stories.

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Explore Portland: The Awesomeness Conference?

by · October 15, 2012

We’re one month to the day away from Explore Portland and boy, have we got two days of awesome in store for the Pacific Northwest. In fact, TODAY was supposed to be the last day for early bird registration, but we’ve added so much awesome to the lineup, I’m extending it until Friday so you can get that last-minute budget approval and get your butt to Portlandia.

Explore Portland is Thursday and Friday, Nov. 15-16 at the Embassy Suites Washington Square in Tigard, just south of Beaverton and a short ride from downtown Portland. (Ticket form below. Nice hotel deal on the main event page as well – The rate expires tomorrow, though, so get it now!)

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Beyond The Buzzword Of Social Business

by · October 2, 2012

My tome on “social business” being a bullshit term raised more than a few eyebrows a few weeks ago. One set that certainly shot up when he read it were those of Michael Brito. The senior vice-president and resident Silicon Valley maven for Edelman Digital is, after all, author of the book Smart Business – Social Business. The concept is one he leads many of Edelman’s clients through. He and it are a couple of reasons Edelman sits atop of the world of it-getting agencies out there.

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Are Enterprise Companies Cheating Local?

by · September 28, 2012

When I sat down to chat with Zena Weist of Expion last week, we were going to talk about operationalizing social across the enterprise, transforming enterprise companies into social businesses — especially in franchise and multiple location scenarios and more. Zena is great to talk to about social marketing and social business. She has the unique perspective of having worked on the brand side, agency side and now the vendor side with Expion, a social media management solution.

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Using Humor In Your Marketing … Even In B2B Marketing

by · September 27, 2012

Think of the most memorable advertisements or even social media campaigns you’ve seen. Now think of how many of them are anchored in humor. A lot, right? When it’s funny, it gets shared. When it gets shared, it drives eyeballs, awareness and perhaps even conversions. But there’s a big challenge with using humor in your content. Humor is subjective. What’s funny to me may not be funny to you. Humor is also dangerous. There’s a fine line between funny and offensive, depending upon the subject matter.

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Explore Portland Tickets Are On Sale!

by · September 25, 2012

Portland, Ore., and greater Northwest U.S. peoples! Explore Portland tickets are now on sale! Be one of the first 100 to buy (deadline is Oct. 18) and you get a two-day, action-packed conference of awesome on Thursday and Friday, Nov. 15-16 for just $250! (Regular price of $450 kicks in on Oct. 19, so do not wait!)

What’s in it for you? How about Unmarketing himself Scott Stratten? Jay Baer? Edison Research’s Tom Webster? SME Digital’s Nichole Kelly? Smart Business Social Business author Michael Brito? His Edelman Digital colleague and mobile marketing expert Tim Hayden? Tamsen Webster from allen+gerritsen?

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