Social Media Training | Social Media Explorer

Honing Twitter’s Power to Improve Healthcare Communication

by Jason Falls · May 10, 2012

Editor’s Note: This is a guest post by Brian S. McGowan, PhD, is a research scientist and author of the forthcoming fall 2012 release of #SOCIALQI: Simple Solutions for Improving Your Healthcare.

Healthcare in the U.S. is provided across a frighteningly broken and fragmented system of providers and institutions. As a result, the quality of American healthcare is consistently ranked among the worst in the developed world, and costs incurred per patient are 2-5 times higher than in comparable countries. Our problem isn’t that we’re incapable of providing high-quality care – in pockets throughout the country, we provide the most effective care in the world. Our problem is that for every five-star healthcare system we support, there are a dozen systems struggling to stay up-to-date.

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Spruce Up Your Social With Spredfast’s Webinar Series

by Jason Falls · May 8, 2012

Next Tuesday I’ll help Spredfast kick off a neat webinar series that is focused on helping you “Spruce up your Social This Spring.” The social media management solution provider has gathered myself, Michael Brito, Jeremiah Owyang, Kristen Sussman of Social Distillery, Amy Kalm from Intuit and Tom Carusona of Aramark, along with Spredfast’s awesome team of social strategists and marketers to help you learn more about three key topics over the course of the next five weeks.

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The 10 Things You’ll See At Explore Nashville

by Jason Falls · April 9, 2012

Explore Nashville is this Friday at the Embassy Suites Nashville Airport. We’ve still got a few seats left, so register now (and use the code ILOVESME to get $150 off the ticket price!). This promises to be one of the best digital marketing events this year thanks to an incredible lineup of speakers. We’re excited to bring some “push the thinking” talks to you to help elevate what you’re doing in your digital marketing.

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Understanding Klout, Influence Marketing And Mark Schaefer

by Jason Falls · March 22, 2012

The hot new book on the market this spring is undoubtedly Mark Schaefer‘s first major label offering, Return on Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing. With the identification of influencers and the often ego-driven game of social clout high on the need-to-know list of marketers, the time is right for an in-depth look at the subject. And Schaefer nails it with this book.

Now, this just so happens to coincide with Explore Nashville on April 13 which will feature, among other all-star speakers, Mark Schaefer. So I caught up with Mark this week to talk about the book, social influence’s long-term prospects, why Klout is the big focus right now and then what Mark will talk about in Nashville.

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Explore Nashville Tickets On Sale!

by Jason Falls · March 7, 2012

Get ready Music City! Explore Nashville tickets are now on sale. We’re thrilled to open ticket sales for the second in our five-city event series this year. Explore Dallas-Fort Worth was awesomesauce and we plan to rock Nashville in a big way.

Amber Naslund headlines the day with our opening keynote. Our fireside chat will be with Scott Gulbransen of H&R Block who will give us the low-down on The Stache Act among other brand activities just a couple days before Tax Day (how we got him that time of year, I’ll never know). And then the roster of speakers beyond that is mind-boggling. Someone told me it was like having a day full of keynotes in every session.

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Reporting from Explore Dallas-Fort Worth: One Recurring Theme

by Sheila Scarborough · February 20, 2012

A common thread ran across several Explore Dallas Fort Worth conference sessions: pay attention and listen to your customers and your audience.

I know, I know …

BFO (Blinding Flash of the Obvious) from the Big D.

Thanks a lot.

Unfortunately, that same thread keeps getting pulled because so many businesses do NOT listen, or if they do ask questions, their head is not open to hearing the answers or acting on them.

Over and over again, Explore speakers explained why something so simple is vital to business success.

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Follow Explore Events With ExploreTweets.com

by Jason Falls · February 17, 2012

As you know, today is the kickoff of Social Media Explorer’s five city event series as Explore Dallas-Fort Worth gets underway at Union Station in Dallas. We’ve put a lot of thought and work into shaping an event that will serve professional marketers with rich, strategic-level content to help enhance their digital marketing efforts. (Notice I didn’t say just social media.)

And while these events (learn more about the four other cities and sign up for email notifications for the city of your interest on our Explore events page) are not yet being live streamed or offered up on a virtual format, you can still follow along.

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The Most Important Thing In Your Marketing

by Jason Falls · February 13, 2012

We’re in the stretch run before Explore Dallas-Fort Worth on Friday. And over the past month or so we’ve interviewed several of the speakers who will share their knowledge and expertise with the audience in Dallas. But there’s one speaker I haven’t been able to interview: Me.

I’ll present a new talk on Friday at Explore, one that I’ve been working on for a bit now. It’s focused on the most important thing in your marketing. Sure, we’ll have a day full of awesome advice on listening, engagement, strategy, measurement, optimization and more. And yes, all those facets of your marketing are important. But none of them are the most important thing.

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