SME TV | Social Media Explorer

Should Your Packaging Explain Your Product?

by Jason Falls · January 17, 2012

Product packaging is certainly not a frequent topic we cover here on Social Media Explorer, but I received a gift recently that, frankly, I couldn’t figure out, even after I opened it. Oddly, after I went to their website, I was able to ascertain what the product was, but only through context clues and assumptions. I still can’t figure out what this product actually is or does in some sort of official way from the brand.

6 comments

Inspiring The World With $10 And A Laptop

by Jason Falls · May 30, 2011

Greg Hartle is an amazing guy. He had it all, lost it all, almost died, got healthy, gained it all back and then decided to do something strange to most of us: Gave it all up. He’s currently touring the country, starting with nothing but $10 and his laptop, eschewing previous networks and financial resources, depending upon his own ingenuity, creativity and the generosity of others, to show that it doesn’t take having friends or money to create something amazing.

8 comments

SME’s Pass Winner Soaks Up BlogWorld

by Jason Falls · May 27, 2011

We knew we were picking the right person to receive our free, full pass to BlogWorld & New Media Expo a few weeks ago when we chose Justin Sullivan. A home remodeler diagnosed with rheumatic fever and left to face a career unable to perform the taxing, physical tasks his profession requires, Justin was hoping to learn and grow into a role as a marketing person for his family’s remodeling business. But he didn’t have the experience or training to dive right in.

2 comments

Spring Book Reviews: Four For Your List

by Jason Falls · February 18, 2011

It’s that time again. When the stack of books I’ve been asked to review gets so high, I feel bad about not taking a few off the top. So I’ve put together another video review of four books I think are worth your time and effort for this spring. Each has some application to the social media marketing and online communications world.

9 comments

Home Grown iPad Accessories Make Life On The Go Easier

by Jason Falls · December 17, 2010

If you’ve got a friend or family member who has an iPad and is a student or on-the-go type, I’ve got a neat holiday gift idea for you. My friends Josh Beatty and Mike Casto, old buds from my Doe-Anderson days, have designed and built an iPad accessory system called Modulr. With their unique iPad case, you mount your iPad to your office wall, a table or desk stand, a handy carrying strap and etc. It allows you to take your iPad wherever you want, but use it in more stylish, permanent placements when you’re stationary.

1 comment

ATTENTION: Jim Kukral Knows How You Can Make Money Online

by Jason Falls · November 30, 2010

If there’s one thing everyone who reads this and any other marketing blog wants to know, it’s how to make money online. While some of you may not admit it, at the end of the day we’re marketers. The goal of our jobs is to drive business through marketing our products or services. Whether we’re jonesing for the affiliate or passive revenue to help us quit our jobs or noodling on how to move more stuff through the supply chain, we all want to know how to make money online.

5 comments

MicroMarketing Offers Great Case Studies, Advice

by Jason Falls · September 21, 2010

My friend Greg Verdino’s new book MicroMarketing is out from McGraw Hill. It’s a solid offering full of awesome case studies and practical tips for embracing and understanding the brand-to-consumer role of digital marketing in the social era. I recommend the book to anyone, from n00bs trying to figure out the social space to experienced marketers looking for inspiration and some centering in a world that constantly pulls you in different directions.

8 comments

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