Social Media

What Every Company Should Know About Social Media Policy

February 3, 2010 · Comments

A social media policy is a company’s first line of defense against risk in social media marketing. Shockingly, only one in three companies has a social media policy in place. While I’m sure that the majority of marketing managers and decision-makers who read Social Media Explorer are ahead of the curve, there’s a good chance your company doesn’t have a written policy.

*UPDATE* – eMarketer published a story and research on companies without social networking policies just hours after we went live with this post. 69% of American companies do not have social networking policies for employees.

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BuzzVoice Makes Blogs Accessible, Portable

January 23, 2010

I sat in the audience at SOBCon last May astonished at the presentation given by Glenda Watson Hyatt on accessibility and social media. Glenda, who has cerebral palsy — and I say “has” instead of “suffers from” because if you’ve ever met her, you know damn well she doesn’t suffer from anything — is probably [...]

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The Personal Power Of Social Media

January 22, 2010

Monday was my birthday. I normally ignore it. After 25, there’s not much to look forward to. A few years ago, my parents would call, a few other relatives would send emails and maybe a co-worker or two would remember and wish me happy birthday. The world of social media changes all that.
From Sunday through [...]

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Apparently, It Was All About The Conversation

January 20, 2010

Forrester Research’s Social Technographics Ladder has been the cornerstone of many social media marketing efforts constructed in the last few years. The inactives-to-creators rating of how people use social media essentially shows that most people are either inactive or watch the social web; a few join networks; some collect content; a few (about the same [...]

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Join Me In Dallas For The 2010 Optimization Summits

January 15, 2010

One of my strategies for evangelizing social media in 2010 is to speak at events outside the social media bubble. My hope is to help educate business people on the world of social media marketing and social business to widen the appeal and acceptance of what we do and help people become more efficient and [...]

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How To Hire A Social Media Agency Or Consultant

January 11, 2010

I’ve tried to steer clear of the social media guru conversation. I think it’s petty and short-sighted for people to moan and bitch about some up-start blogger or right-out-of-college entrepreneur type claiming to be or help make you a social media expert. No, I don’t think these people are worth the time or money and [...]

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The Importance Of Being Earnest With Your Content

January 8, 2010

Being earnest, or sincere, in your efforts to provide content to you customers is perhaps your most important task. Until recent years, your “content” was advertisements, flyers, coupons and other promotional materials. Outstanding content today requires a new mindset and intent. You’re not selling your customers with your content, be it that from a blog, [...]

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What Is Engagement And How Do We Measure It?

January 4, 2010

One of the most powerful business objectives social media can deliver is consumer engagement. At least that’s what all the social media advocates tell you, right. But what exactly is “engagement,” how do you measure it and why is it all of a sudden the holy grail of marketing?
Frankly, engagement is just a bullshit term [...]

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Most Shared Content Of 2009

December 31, 2009

Image via CrunchBase

My friends at AddThis sent me the list of the most shared content of 2009 according to the 600 million monthly people who view their share widget. I thought it was an interesting list and worth sharing.
Keep in mind this is online users who choose to share content by clicking on a widget [...]

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What Social Media Can Do For Your Business

December 28, 2009

There are still a number of business people, executives, owners and more, that have doubts about social media as a business driver. Part of that skepticism has to do with the fact the medium is quite new and participating in it requires a different approach from traditional marketing efforts. Part of it has to do [...]

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