I love that you come here and read what I have to say. I’m always humbled at the number of comments, traffic, etc. For some, my site is a gnat on the windshield. But I know there are others who would love to have a blog that has the same amount of visitors, visibility, etc.
Collaboration, though vague in definition, seems to be one of the more powerful end results of successful social media efforts. Whether it’s collaborating internally to improve business processes and efficiencies or gang-tackling a product improvement with your own customers, social media tools seem to tear down silos and connect people across disciplines for the betterment [...]
South by Southwest Interactive begins in ernest tomorrow as geeks from everywhere descend upon Austin, Texas. If you’ve heard of “South by,” you’ve probably been told it’s an amazing experience that is largely defined by parties and networking. Conference productivity is often tossed by the wayside at these things, but if you don’t plan for [...]
Some of you know my dad, Chillie Falls, owns a funnel cake trailer. He even blogs about his adventures selling cakes all over Virginia and elsewhere. You also probably know that I’ve been known to put on a party or two in my time. And yeah, sometimes they sound like an odd combination of locations [...]
Corporate blog expert Debbie Weil has asked the question, “Should blogging be the hub of your social media efforts?” Tomorrow afternoon, Jay Baer and Chris Baggott will take a stab at answering that in a Compendium Blogware webinar of the same name. Sign up now. Seats are limited.
While Debbie has a fantastic discussion going on [...]
It seems like the one question I inevitably get from people around the country is, “What’s next?” There’s always an implication that they mean, “Which social network is the next Twitter or the next Facebook?” My answer is normally that I don’t know that there will be a next Facebook or Twitter. Sure, there might [...]
The most important piece of copy you write for a blog post, an email or any other type of written communication is your headline. This is even more true now as the information overload of today’s Internet makes finding great content an exercise in headline browsing.
For example, I subscribe to the RSS feeds from about [...]
Yesterday was a whirlwind of reactions, mostly overreactions, to Google’s latest concoction, Google Buzz. I posted a quick video tour to help people know how to get started before spending the day busy with client meetings. When I was finally able to catch up to the blog posts, Twitter pronouncements and, yes, the Buzz itself, [...]
A social media policy is a company’s first line of defense against risk in social media marketing. Shockingly, only one in three companies has a social media policy in place. While I’m sure that the majority of marketing managers and decision-makers who read Social Media Explorer are ahead of the curve, there’s a good chance [...]
Once upon a time, e-mail marketing was considered intrusive, at best. Sure, there were plenty of people willing to sign up to get coupons and discounts from their favorite business, but if you were an “e-mail marketer” you were just a rung or two above a telemarketer on the scale of professions people didn’t like.
The [...]
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