Social Media

Apparently, It Was All About The Conversation

January 20, 2010

Forrester Research’s Social Technographics Ladder has been the cornerstone of many social media marketing efforts constructed in the last few years. The inactives-to-creators rating of how people use social media essentially shows that most people are either inactive or watch the social web; a few join networks; some collect content; a few (about the same [...]

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Join Me In Dallas For The 2010 Optimization Summits

January 15, 2010

One of my strategies for evangelizing social media in 2010 is to speak at events outside the social media bubble. My hope is to help educate business people on the world of social media marketing and social business to widen the appeal and acceptance of what we do and help people become more efficient and [...]

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How To Hire A Social Media Agency Or Consultant

January 11, 2010

I’ve tried to steer clear of the social media guru conversation. I think it’s petty and short-sighted for people to moan and bitch about some up-start blogger or right-out-of-college entrepreneur type claiming to be or help make you a social media expert. No, I don’t think these people are worth the time or money and [...]

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The Importance Of Being Earnest With Your Content

January 8, 2010

Being earnest, or sincere, in your efforts to provide content to you customers is perhaps your most important task. Until recent years, your “content” was advertisements, flyers, coupons and other promotional materials. Outstanding content today requires a new mindset and intent. You’re not selling your customers with your content, be it that from a blog, [...]

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What Is Engagement And How Do We Measure It?

January 4, 2010

One of the most powerful business objectives social media can deliver is consumer engagement. At least that’s what all the social media advocates tell you, right. But what exactly is “engagement,” how do you measure it and why is it all of a sudden the holy grail of marketing?
Frankly, engagement is just a bullshit term [...]

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Most Shared Content Of 2009

December 31, 2009

Image via CrunchBase

My friends at AddThis sent me the list of the most shared content of 2009 according to the 600 million monthly people who view their share widget. I thought it was an interesting list and worth sharing.
Keep in mind this is online users who choose to share content by clicking on a widget [...]

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What Social Media Can Do For Your Business

December 28, 2009

There are still a number of business people, executives, owners and more, that have doubts about social media as a business driver. Part of that skepticism has to do with the fact the medium is quite new and participating in it requires a different approach from traditional marketing efforts. Part of it has to do [...]

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How To Drive Business Leads With Question & Answer Forums

December 23, 2009

My mother used to tell me the only stupid question was the one you didn’t ask. Thanks to social media, in business terms, the only stupid question is fast becoming the one you don’t answer.
People are driving leads using Question and Answer forums like LinkedIn Answers, Yahoo! Answers and Answers.com. While most case study examples [...]

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More On The Science of Sharing From ShareThis

December 21, 2009

ShareThis, the sharing widget of choice for many bloggers, including me, released some information last week that confirms the Tell-A-Friend data we discussed last month. Email is still the sharing mechanism of choice for most web users. In fact, ShareThis’s numbers almost match those from Tell-A-Friend across the board, so we can reasonably conclude the [...]

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Four Business Books Worth Holiday Gifting

December 18, 2009

The holiday season is upon us and some last minute shopping has to be done. I thought I might offer up some book reviews as recommendations for you this week so you can hop on Amazon (affiliate links provided) and check off another couple folks from your lists. (And thought it’s a comfy sweatshirt, I [...]

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Exploring Corporate Blogging: A Call To Action

December 17, 2009

Some friends of mine and I are diving into a research project around corporate blogging and need your help. All you have to do is fill out a 2-3 minute survey about your corporate blog. Check out the survey here. Be forewarned: You’ll need to have your web analytics handy for the survey. We’re trying [...]

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