Digital Marketing Services

Working With Us = Knowing Your Return. Stop guessing and start knowing.

Our Approach

How are we different? We don’t sell bullshit.
SME Digital deploys the Full Frontal ROI methodology to create measurable social media strategies and implementation plans for our clients. This means that our strategies always tie to core business goals, they are always measurable and they eliminate the ROI question many marketers are struggling to answer. We aren’t going to build you a strategy to gain 100,000 followers. But, we will build you a strategy that is designed to generate targeted followers that generate more qualified leads for your company.

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Know where you want to go
SME Digital utilizes the Full Frontal ROI approach to social media strategic planning. This starts with aligning corporate objectives such as increased profitability and revenue growth to online marketing strategies. Our three-step process includes in-depth research and discovery, strategy development, and implementation planning.


Know how to get there
Even the best strategies can fall flat with inferior execution; therefore the SME Digital team is available to assist you with implementing the social media strategy that we recommend for your company. All recommended strategies are selected to ensure they are feasible for your corporate budget while delivering on the intended results.


Know what you earned in the process
SME Digital deploys some of the most advanced measurement methodologies available in the market today. We don’t provide you with a dashboard of fluff metrics. We provide data that shows how social media is delivering to your bottom line. Our strategies are designed to deliver results and increase profitability through social and digital channels.

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Team Leaders

Jason Falls

Founder, Chief Instigator
Jason Falls is an author, speaker and CEO, the latter of Social Media Explorer, a digital marketing agency and information products company. From client strategies to industry research reports to SME’s signature Explore events, Falls spearheads efforts to bridge the gap between professional communicators and business owners and the strategic use of digital marketing and technology. An award-winning social media strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. He has co-authored two noted industry books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing (Que Publishing, 2011) and The Rebel’s Guide To Email Marketing (Que Publishing, 2012).

Nichole Kelly

President/Lead Strategist
Nichole Kelly is the social media pioneer who innovated the marketing industry by measuring social media results to core business objectives: sales, revenue and costs. As a respected national speaker, she has provided insight and training with leading marketing organizations including the American Marketing Association, Public Relations Society of America, Forrester Research, Marketing Profs, Radian 6 and HootSuite. Nichole’s systematic approach to social media ROI and case studies are highlighted in books such as The Executives Guide to Enterprise Social Media Strategy by David B. Thomas and No Bullshit Social Media by Jason Falls. Prior to joining SME Digital, Nichole worked for major brands such as The Sherwin-Williams Company, The Federal Reserve Bank, Deutsche Bank Alex. Brown, Caliber Learning Networks (a Sylvan company), and Signs By Tomorrow, a national franchise. Nichole is one of the nation’s leading experts in building measurable social media strategies that are designed to deliver on your company’s business objectives.

Tom Heseltine

EVP - Business Development
Tom Heseltine serves as SME Digital's Executive Vice President of Business Development. In addition to his role with SME Digital Tom is also an active angel investor and works with a number of emerging growth companies in developing their business strategy and execution of their sales and marketing plans. Previously to joining SME Digital, Tom served as the Partner in Charge of Clifton Gunderson's Baltimore and Philadelphia offices and lead the region's sales and marketing efforts. Tom has also been a winner of the the Baltimore Business Journal's 40 under 40 winner and recognized by SmartCEO Magazine as one of the top CPA's in the region.

Aaron Marshall

Chief Product Officer, Partner
Aaron Marshall is a product strategist, user experience designer and futurist who serves Social Media Explorer as its Chief Product Officer. His brand experience includes a variety of national, regional and niche brands including Southern Seminary, Wake Forest University and Maker’s Mark bourbon. Marshall’s roles throughout the years include leading client services and new business development, overseeing application development and design teams and collaborative coaching on the use of technology in communications. His chief role with Social Media Explorer is overseeing product development for both SME and its client’s digital assets and leading the company’s innovation efforts in technology and design. Marshall is also the founder of Potluck, a startup building iOS applications. He is regularly invited to speak on technology topics and the mechanics of social media and digital marketing.