Category archives for

– Digital Marketing –

Everything You Need to Know About Content Strategy, You Learned From Children’s Books

by Jason Falls · May 22, 2012

Editor’s Note: This is a guest post by Molly Niendorf, content and social media manager for Emma email marketing software.

If you work in content, you know that your job involves a lot more than the content you produce. If you write a blog post or publish a webinar or post a YouTube video without a coordinated content strategy in place, your content is no more than the sum of its parts. In fact, it’s probably less.

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Social Media Explorer Merges With Full Frontal ROI To Form SME Digital

by Jason Falls · May 21, 2012

I’m proud to tell everyone that two of your regular writers here, me and Nichole Kelly, have decided to merge our companies to form a new digital marketing agency. It will be a division of Social Media Explorer called SME Digital. Nichole is now the president of our new effort to combine forces. We’d love to talk to you about how we can help your company with strategy and implementation of social media and digital marketing to produce measures that connect with the three things that matter: sales, revenue and cost.

For the official company word, visit our release on PitchEngine.

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The 5 Secrets Of Email Marketing Webinar

by Jason Falls · May 17, 2012

In case you missed it yesterday, my buddy (and now co-author) DJ Waldow and I threw together a quick webinar revealing five secrets of email marketing. It was a tee-up to share the news about our new book, The Rebel’s Guide to Email Marketing, which you can pre-order now on Amazon. It will hit stores late summer/early fall.

We recorded the webinar for those of you who couldn’t make it live so you could enjoy the content, as well. It’s fast, fun and useful. Enjoy!

Thanks for sharing in the celebration for the new book. Preorder your copy now!

Permanent link to this post (100 words, estimated 24 secs reading time)
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Introducing The Rebel’s Guide To Email Marketing

by Jason Falls · May 16, 2012

If you joined DJ Waldow and me today for our 22-minute webinar on five secrets to email marketing, you learned that one of the secrets was that he and I have written a book. I’m proud to tell all of you that The Rebel’s Guide To Email Marketing is now available for pre-order on Amazon and will be in your local book stores late this summer.

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5 comments

The Problems With Social Profiling

by Jason Falls · April 30, 2012

Jeremiah Owyang offered an insightful piece on how social profiling will work in the real world last week. We’re all aware that influence tools like Klout are being used to reward people with deals, perks and discounts based on their measure of online influence. Owyang rightfully predicts that what we’re seeing now is the tip of the iceberg, like it or not.

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52 comments

Two Juxtaposed Juggernauts Talk Leadership

by Andrea Cook · April 27, 2012

Leadership. We all want it. Need it. Strive to have it. Leadership in ourselves. In the people around us. Leadership isn’t limited to a human quality, it is also represented in the companies and brands we follow.

Many people talk and tweet about leadership. When the COO of Facebook and the CEO of American Express talk about leadership, it is important to pay attention.

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Don’t Let ROI Get In Your Way

by Ilana Rabinowitz · April 24, 2012

Here’s the question you don’t want to hear while you’re building an audience: “When will we see a dollar from this?”

There is a Zen aspect to audience building goes like this:

  • If you want to be able to sell people something, don’t focus on selling.
  • If you want people to listen to you, don’t talk about yourself.
  • If you want to get something back from your audience, be generous.

So, how can you see a dollar from this?  Wrong question.

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11 comments

The Paradox Of The Serial Entrepreneur

by Jason Falls · April 18, 2012

I’m always amused when someone proudly describes what they are or do by using the term, “serial entrepreneur.” The more technology companies I encounter, the more founders and C-level folks waive that banner as if it’s some sort of badge of honor.

I suppose if you’ve created and sold a number of companies for lots of money, being a serial entrepreneur is a good thing. But most people who use the term (at least to me) have only started several companies. They’ve never sold them.

What they’re really saying by “serial entrepreneur” is one or more of the following:

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10 comments

How Consumers Are Using Inverted Deals [Infographic]

by Jason Falls · April 6, 2012

Editor’s Note: This is a guest post written by Mike Schneider, SVP Digital Incubator at Allen & Gerritsen, and co-author of Location-Based Marketing for Dummies.

Location-based applications seem to all fall into the same trap of unnatural behavior. You whip out the phone, take 20 steps and then pray that the person behind the counter will know how to give you the deal you deserve. Marketers like Aaron Strout and I have been big proponents of passive check-ins or making location a secondary data point in an app that is part of a user’s natural flow.

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