Jim is a Customer Relationship Management (CRM) industry analyst and technology consultant who, over the past 30 years, has assisted hundreds of organizations plan for, select and succeed with technology designed to get, keep and grow customers. As an Industry Analyst and CRM Technology Coach with CRM Mastery, Inc., (a company he founded in 2004) Jim provides strategic advice and competitive analyses to industry leading CRM technology providers such as Microsoft, salesforce.com and others, as well as technology selection services to enterprises across the country seeking to invest in CRM technology solutions. In addition, as an Internet Marketing and Social Media Consultant, Jim provides web site design and development as well as internet marketing and social media management services to small businesses and celebrities in Telluride, Colorado and beyond.