Checking In: A Mobile Marketing Infographic

My friends at Lucid Agency in Tempe, Ariz., have been doing a lot of work and thinking around mobile platforms and technology. They’re certainly not alone, but in their activity, they thought it would be useful to put together an interesting infographic to illustrate the use of mobile applications, location-based services and devices to give their clients, and the greater marketing community, a base of information as we think about mobile moving forward.

Mobile is one of those arenas that is critically important to a brand’s success in the coming years, but also still muddy water in terms of understanding. Hopefully, the information in this infographic can help you and your organization know a bit more about the use statistics and applications for mobile marketing you could be considering.

What stands out for me? How far ahead projections have Android as a platform compared to iPhones in the coming years. An almost 300X increase in the mobile advertising through 2013. How ridiculous Groupon looks compared to Facebook Deals (if Facebook can make it as front-and-center as Groupon has become).

There’s a lot to chew on here. What stands out for you? Drop a note in the comments. Then head over to Lucid to thank them for the work!

Feel free to download or embed the infographic in your own site! Here’s some code to make it easier for you:

http://www.redgiantconsulting.com Tamara Gruber

What stands out most for me is that most people access via the browser. It doesn’t surprise me but I think it would surprise many that are mobile app focused. I saw you are exploring mobile a bit more. You might find some other interesting stats in this deck I curated and put up on slideshare http://www.slideshare.net/tamaragruber/state-of-mobile-may-2011.
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Anonymous

Thanks for sharing and extracting the more relevant stats from Lucid’s infographic eye-candy. I agree with you that it’s an “interesting” graphic, but people who use charts show KNOW how to choose charts. Luckily, we have people like you who take the time to re-interpret these works of art (a-hem) and keep us abreast on industry trends, tidbits and news. Kudos to Jason.
Anonymous

P.S. I found the Groupon and Facebook comparison the MOST interesting. As projections were noted, I’m looking forward to see how Groupon and Facebook fare with the fastbreaking marketing deployments of QR codes, mobile coupons and emerging technologies, including augmented reality and near field communications (NFCs). Good article on these innovative technologies on @Mashable http://bit.ly/jMaR0Q
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http://twitter.com/martinwalsh Martin Walsh

@tgruber:disqus There have actually been a few reports and studies about mobile browser vs mobile app (see my links below).

As far a mobile marketing goes your first question should be, “Do I need to build a native mobile
app or can I achieve what I want to achieve with a web mobile app?”

Too many marketers and commentators have been led down the garden path with mobile marketing. Unless you are monetising content, ie. charging for the app and need the one click commerce system or you absolutely need some deep integration to leverage a specifc O/S feature, you are wasting your time and money, significantly complicating your efforts and reducing your marketing agility.

HTML5 is the best way to go as it is device agnostic.

- You will be using existing web developer skills
- You can use existing web analytics applications to measure performance
- You don’t need to develop and invest in a different native app for each of the different mobile platforms (iOS, Android, Windows etc)
- You don’t need to go through App Store approvals whenever you make changes or simply fix bugs
- You don’t have to submit yourself to the T&C’s, policies and or censorship whims of a device manufacturer (ie. Apple)
- You will save a lot of money!!!
- You can get a simpler and deeper integration into other Internet or eCommerce related experiences

There are hundreds of thousands of apps in App Stores and unless you are prepared to significantly invest in making people aware of it being there, then there is almost no other benefit besides the one click commerce functionality – assuming you are charging for your app.

Almost everyone is investing heavily in HTML5. Vendors such as WebTrends, Radian6, Facebook, Google, Microsoft, YouTube, Vimeo, Sports illustrated, Playboy, ESPN and hundreds of businesses and organisations are moving this way including many banks.

Try the Facebook HTML5 site or the WebTrends or Radian6 HTML5 dashboards on an iPad or check out just this one example for Aside Magazine (video) http://bit.ly/lMGsdq

HTML5 means you aren’t locked into a mobile operating system which will undoubtedly change in terms of market share. Most marketers and media bet the farm on iOS but Android has now overtaken it on Smartphones. When Windows8 (desktop and tablets) and then the Windows Mobile 7.5 Mango update is released market shares will change again.

Further, contrary to widely held beliefs, people actually prefer to use the mobile browser vs native apps for a large percentage of tasks / functionality:

- Mobile Users Prefer Browsers over Apps – http://bit.ly/dmWN8C
- Gen Y Chooses Mobile Web – http://bit.ly/glOJIH
- Don’t Create an App for App’s Sake – http://bit.ly/mnLW7I
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http://www.facebook.com/victoria.gates Victoria Gates

Interesting how the two companies are dominating the market. I just read an article earlier that said 500,000 android phones are activated a day on average as of June 2011.

- Victoria Gates – http://www.mobilewithsms.net
Lucas

Olá conheça o blog http://prof-moacir.com.br Liderança, Estratégia, Gestão Empresarial, Palestras, autoria de: prof. Moacir Martins Jr.
ChewingFat

It presents a real conundrum for us iPhone and Android developers at ChewingFat.com. Latest research is showing that Android is now plateauing and iOS is starting to drive growth again. I suspect a lot of users are awaiting iPhone5 which will surely significantly drive more growth in iOS.
Anonymous

one of the interesting points here is that people prefer to conduct searches through browsers rather than apps. I recently saw an article on how the surprising use for many social media apps has become their browsing ability. Maybe what this means is the overlap of functionality between browsers and apps is increasing! ash- appguppy.com
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http://www.youtube.com/watch?v=3TOO7CJpvOo mobile marketing

Mobile Marketing involves a number of interesting different techniques,
from mobile video to location-based marketing. The problem with these
techniques is twofold: they are misguided and require customers to
obtain innovative gadgets, and they are really challenging for companies
to apply.

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