Comments on: The Future of Successful Business Means Scaling Empathy – Part 1 – Customer Personas http://www.socialmediaexplorer.com/digital-marketing/customer-personas/ Social Media Consulting, Public Speaking and Education Fri, 24 May 2013 13:25:52 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: The Future of Successful Business Means Scaling Empathy – Part 3 – Create Open Channels of Feedback - Cash Crazy Marketing http://www.socialmediaexplorer.com/digital-marketing/customer-personas/comment-page-1/#comment-57852 The Future of Successful Business Means Scaling Empathy – Part 3 – Create Open Channels of Feedback - Cash Crazy Marketing Fri, 01 Feb 2013 09:42:31 +0000 http://www.socialmediaexplorer.com/?p=15438#comment-57852 [...] across your business. My first post in this series described how to get closer to your customers by creating and utilizing personas. The second step explained how to apply what you developed in the personas to customer touch points [...] [...] across your business. My first post in this series described how to get closer to your customers by creating and utilizing personas. The second step explained how to apply what you developed in the personas to customer touch points [...]

]]> By: The Future of Successful Business Means Scaling Empathy – Part 3 – Create Open Channels of Feedback // http://www.socialmediaexplorer.com/digital-marketing/customer-personas/comment-page-1/#comment-57849 The Future of Successful Business Means Scaling Empathy – Part 3 – Create Open Channels of Feedback // Fri, 01 Feb 2013 02:56:36 +0000 http://www.socialmediaexplorer.com/?p=15438#comment-57849 [...] across your business. My first post in this series described how to get closer to your customers by creating and utilizing personas. The second step explained how to apply what you developed in the personas to customer touch points [...] [...] across your business. My first post in this series described how to get closer to your customers by creating and utilizing personas. The second step explained how to apply what you developed in the personas to customer touch points [...]

]]> By: The Future of Successful Business Means Scaling Empathy – Part 3 – Create Open Feedback Channels http://www.socialmediaexplorer.com/digital-marketing/customer-personas/comment-page-1/#comment-57832 The Future of Successful Business Means Scaling Empathy – Part 3 – Create Open Feedback Channels Thu, 31 Jan 2013 11:00:59 +0000 http://www.socialmediaexplorer.com/?p=15438#comment-57832 [...] across your business. My first post in this series described how to get closer to your customers by creating and utilizing personas. The second step explained how to apply what you developed in the personas to customer touch points [...] [...] across your business. My first post in this series described how to get closer to your customers by creating and utilizing personas. The second step explained how to apply what you developed in the personas to customer touch points [...]

]]> By: The Future of Successful Business Means Scaling Empathy – Part 2 – Apply to Customer Touch Points // http://www.socialmediaexplorer.com/digital-marketing/customer-personas/comment-page-1/#comment-56657 The Future of Successful Business Means Scaling Empathy – Part 2 – Apply to Customer Touch Points // Sun, 25 Nov 2012 04:42:59 +0000 http://www.socialmediaexplorer.com/?p=15438#comment-56657 [...] my last post on scaling empathy I explained what it means for businesses to scale empathy and why it’s important. I also laid out [...] [...] my last post on scaling empathy I explained what it means for businesses to scale empathy and why it’s important. I also laid out [...]

]]> By: The Future of Successful Business Means Scaling Empathy – Part 2 – Apply to Customer Touch Points - Cash Crazy Marketing http://www.socialmediaexplorer.com/digital-marketing/customer-personas/comment-page-1/#comment-56653 The Future of Successful Business Means Scaling Empathy – Part 2 – Apply to Customer Touch Points - Cash Crazy Marketing Sat, 24 Nov 2012 11:06:23 +0000 http://www.socialmediaexplorer.com/?p=15438#comment-56653 [...] Means Scaling Empathy – Part 2 – Apply to Customer Touch Points 24 mins ago by admin 0 In my last post on scaling empathy I explained what it means for businesses to scale empathy and why it’s important. I also laid out [...] [...] Means Scaling Empathy – Part 2 – Apply to Customer Touch Points 24 mins ago by admin 0 In my last post on scaling empathy I explained what it means for businesses to scale empathy and why it’s important. I also laid out [...]

]]> By: The Future of Successful Business Means Scaling Empathy – Part 2 – Apply to Customer Touch Points http://www.socialmediaexplorer.com/digital-marketing/customer-personas/comment-page-1/#comment-56649 The Future of Successful Business Means Scaling Empathy – Part 2 – Apply to Customer Touch Points Fri, 23 Nov 2012 14:00:17 +0000 http://www.socialmediaexplorer.com/?p=15438#comment-56649 [...] my last post on scaling empathy I explained what it means for businesses to scale empathy and why it’s important. I also laid out [...] [...] my last post on scaling empathy I explained what it means for businesses to scale empathy and why it’s important. I also laid out [...]

]]> By: Jeff Baumgarten http://www.socialmediaexplorer.com/digital-marketing/customer-personas/comment-page-1/#comment-56150 Jeff Baumgarten Sat, 13 Oct 2012 05:07:00 +0000 http://www.socialmediaexplorer.com/?p=15438#comment-56150 Love it Adam. Not just the process, but even the thought behind creating personas is probably foreign to so many. It is perhaps as foreign as viewing empathy as a critical business element. I love the way that Dev Patnaik puts it in Wired To Care:  "It’s amazing how quickly business people write off something that sounds too soft. But empathy is more than a warm and fuzzy notion best-suited for annual reports and greeting cards. It’s the ability to step outside of yourself and see the world as other people do."  Exercises like yours in breaking down a "foreign" concept into executable steps will be a good thing for your clients and your readers to be sure.  Love it Adam. Not just the process, but even the thought behind creating personas is probably foreign to so many. It is perhaps as foreign as viewing empathy as a critical business element. I love the way that Dev Patnaik puts it in Wired To Care: 

“It’s amazing how quickly business people write off something that sounds too soft. But empathy is more than a warm and fuzzy notion best-suited for annual reports and greeting cards. It’s the ability to step outside of yourself and see the world as other people do.” 

Exercises like yours in breaking down a “foreign” concept into executable steps will be a good thing for your clients and your readers to be sure. 

]]> By: Adam Helweh http://www.socialmediaexplorer.com/digital-marketing/customer-personas/comment-page-1/#comment-56106 Adam Helweh Tue, 09 Oct 2012 17:35:00 +0000 http://www.socialmediaexplorer.com/?p=15438#comment-56106 Exactly Dan. Love your story about Darlene.  Exactly Dan. Love your story about Darlene. 

]]> By: Dan Holden http://www.socialmediaexplorer.com/digital-marketing/customer-personas/comment-page-1/#comment-56105 Dan Holden Tue, 09 Oct 2012 17:27:00 +0000 http://www.socialmediaexplorer.com/?p=15438#comment-56105 It's a good idea. It's easy enough to say, for example, that young people log on to Facebook five times a day. But are they logging on for the same reasons each time? Do they check their timelines more often in the morning or evening? What's the age of an average chat user? Demographics like this make a lot more sense when you look at them from the perspective of a real person: Fourteen year-old Darlene gets up 30 minutes before school each morning and ends up rushing out the door, but incredibly, she finds at least five minutes to check out her friends' activities on Facebook before class starts. She texts her friends an average of 42 times during the school day and watches videos for twice that long every night. Contrary to our expectations, she's not watching music videos. Her household was hit hard by the economic downturn, and the family cancelled its cable subscription. So she watches TV online, mostly on Hulu. Where should we apply our social advertising dollars to get the greatest impact with this person? It’s a good idea. It’s easy enough to say, for example, that young people log on to Facebook five times a day. But are they logging on for the same reasons each time? Do they check their timelines more often in the morning or evening? What’s the age of an average chat user? Demographics like this make a lot more sense when you look at them from the perspective of a real person: Fourteen year-old Darlene gets up 30 minutes before school each morning and ends up rushing out the door, but incredibly, she finds at least five minutes to check out her friends’ activities on Facebook before class starts. She texts her friends an average of 42 times during the school day and watches videos for twice that long every night. Contrary to our expectations, she’s not watching music videos. Her household was hit hard by the economic downturn, and the family cancelled its cable subscription. So she watches TV online, mostly on Hulu. Where should we apply our social advertising dollars to get the greatest impact with this person?

]]> By: The Future of Successful Business Means Scaling Empathy – Part 1 – Customer Personas | OnliGence™ http://www.socialmediaexplorer.com/digital-marketing/customer-personas/comment-page-1/#comment-56104 The Future of Successful Business Means Scaling Empathy – Part 1 – Customer Personas | OnliGence™ Tue, 09 Oct 2012 16:20:28 +0000 http://www.socialmediaexplorer.com/?p=15438#comment-56104 [...] Comments [...] [...] Comments [...]

]]>