We’ve been taking social media ideas to our clients for a long time now, but only recently have they started to see that social media is not a fad, it’s way of life. Experts estimate that consumers are being bombarded with over 5,000 commercial messages every day. The brands that discover appropriate ways to connect with their consumers through social media, a place where today’s consumers are most comfortable, are brands that will succeed over the long haul.
Evidence of Doe Anderson’s commitment to help clients succeed in this arena is now embodied in the creation of a new role for Jason Falls. Effective September 15, 2007, Jason will head up Doe Anderson’s social media activity. His title mirrors the title of this blog – Social Media Explorer. This is the first step in formulating an innovative new strategy that has agency-wide implications. More on this later.
The web site you are on is Doe Anderson’s toe in the water of blogging. Jason will be exploring all aspects of social media with opinions, analysis and discussion, and invites you to comment and join the conversation.
Please join me in congratulating Jason. In the coming weeks, he will be inviting you to learn more about social media and how everyone in the agency needs to think differently when applying these strategies for our clients.