Email Is Not Dead

by · September 29, 201119 comments

Anytime you need a good pep talk about email marketing, DJ Waldow is your man. Heck, any time you need a good pep talk about anything, he’s probably got your back. DJ Waldow will bring his considerable brilliance to the Awareness Exploring Social Media Business Summit on Oct. 17 in Boston, Mass. Tickets are still available! Reserve your spot now!

I caught up with DJ a while back in Chicago to chat a bit about email marketing and what he’ll be talking about in Boston. Among the topics we discussed as the question of whether or not email is dead. I think you’ll love his answer!

Here’s a bit of DJ Waldow:

Altimeter Group’s Jeremiah Owyang will present original research at the event, which will also feature Todd Defren, Laura Fitton, Tim Hayden, Ann Handley, C.C. Chapman, Jason Keath, Mike Schneider, Mike Lewis and lil’ ole’ me. Plus, we’ve got a brand case studies panel that will be certain to give attendees awesome ideas as takeaways.

Some of the topics we’ll dive into that day include building a scalable social business, integrating social with traditional marketing efforts, the latest trends and needs for marketers relative to mobile marketing, location-based marketing, content marketing strategy and lots more.

I’m convinced you won’t find a lineup like this at a single-day event for such a ridiculously low price. For the $300 registration fee you get breakfast, lunch and a free month trial of You get to hear some of the top thinkers in the digital marketing business and network with them and other attendees as well. For $300! SRSLY?!

Get your spot now!

Register here:

And we’ll see you in Boston!

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • Chase Sherman

    DJ makes a great point with everyone needing an email address to sign up for social media networks.

    Email is still the #1 way to make a sale.  …If you’ve built up a strong relationship with your list by over-delivering on value, you’re emails make a strong impact when it is time to promote your products/services.


    • DJ Waldow

      Amen to that!

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  • Indiemark

    I really love this video guys. But I wonder why we keep dredging up this topic. We run the risk of creating an issue that doesn’t exist. As Shakespeare wrote, The lady doth protest too much, methinks.

    • JasonFalls

      It’s something people still talk about and it was a nice hook to get into the discussion. Not trying to blow it out of proportion. Just addressing it.

    • DJ Waldow

      What Jason said. Next to “what’s the best time to send” it’s the second most asked question I personally hear.

  • Anonymous

    I’m gonna diagree here.  It’s like email is black and white, and social media is color.  There’s just so much cross-pollenation benefit to be had from (social) networking that makes email as old-tech  or even low-tech.  And that means lower benefit.  Add to that, too many people don’t know how to use email efficiently.

    Yeah, so you need an email address to register for social media sites, just like you have a house address where you live.  But your home or email addresses do not drive where you are active in the social media world and can be regarded as mail drops.

    • DJ Waldow

      You are certainly entitled to disagree. As Ron Burgandy once said, we’ll have to agree to disagree. 
      Email may be “old tech” as you say, but it’s the one channel that connects them all. It’s the one (online) channel that folks of all ages use most often. 

      100% agree that many don’t know how to use email efficiently. That’s why we continue to talk about it.

      Hope to see you in Boston as I’d love to talk more about this over a beer.

  • Virtual Business Assistant

    The most important thing to remember is that you have to establish a
    connection or even better a relationship with the people on your list,
    and to write to them as personal and conversational as you would do
    talking to your close mates. Getting someone to join your list is not
    that difficult, but its not necessarily easy either.

  • Daniel Ortega

    Thank you for sharing this content! I wish I could attend the Awareness Exploring Social Media Business Summit in Boston. I have attended several Social:IRL events where these speakers have been and I have really enjoyed each event. Have a great event! As far as email marketing and emails “dying” which is a constant topic for discussion in my coursework, I think DJ was spot on with the amount of social outlets that require an email and your notifications come through what else… emails. Sometimes we need to forget about the things right in front of our faces. Thanks again! 

    • DJ Waldow

      Thanks for your comment and kind words, Daniel!

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