I’m not overly impressed by many infographics. Certainly, I love ones that are more process in nature rather than just informational. That’s one main reason Mark Smiciklas writes for Social Media Explorer. See some of his awesome art here and here.

But every now and then, someone will send me one that I find worth sharing with you. BlueGlass tossed one to me recently called The Content Marketing Explosion. It covers tons of broad statistics about content marketing, dives into some cited research on why companies are using content marketing, how and the like. If anything, it’s worth reading through to remind, inspire or motivate you around using content to drive your online and social media efforts.

Check it out:

Content Marketing Explosion

What do you think? Are you leveraging content marketing for your business? What business drivers are you pushing by doing so? Share in the comments. We’d love to hear.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.ioncorporation.com/blog markivey

    This is brilliant, one of the best infographics I’ve seen this year. Thanks for sharing 

  • http://www.ibeamconsulting.com David Kamm

    Great piece of work here!  Digital / content marketers should print this out and pin it to their office walls as a reminder.

  • http://www.ibeamconsulting.com David Kamm

    Great piece of work here!  Digital / content marketers should print this out and pin it to their office walls as a reminder.

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  • http://www.americanrecordablemedia.com/ Martz Hobert

    One of the longest and informative demographics I’ve seen.   For me the least tactics used by content marketers is the most effective.

  • http://www.digitalclimb.com/ Digital Climb

    I concur on the infographic itself, but I was really impressed with the meat of the content. Great way of presenting the underbelly of content marketing.

  • http://www.famosso.com/ Sonia Trevor

    I’m more impress too when there’s a lot of content and it will be a plus if an additional images too are been presented along the content. It depends if I will love a infographics been presented because sometimes they are lacking with the enough information.

  • http://tribalstylemarketing.com/blog TribalStyleMarketing

    I love this info-graphic.  very entertaining, yet* informative!  I think in the next few years we will see Virtual Conference & Live Streams to really tick up^ with major brands holding LIVE events.  With the new Cisco routers coming out, & the new wireless standard 802.11ac, we’re gonna be crushing it!

  • http://twitter.com/anandan22 Anandan Pillai

    Very informative. B2B businesses have to depend on elaborate and informative content to brand themselves. 

  • http://twitter.com/chriswinfield Chris Winfield

    Thanks for sharing this with your audience Jason!

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  • Shawn Lippert

    Great InfoGraphic, SEO and Rankings have always been about content, getting unique content will push your site up in the rankings. There are many other sites out there not mentioned above like GuestBlogger and such that can generate unique content through their articles from talented members in their field. Infographics are eye catching and get straight to the point, Pinterest has hit the mark!

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  • http://twitter.com/shockwave3 Ema Linaker

    This has been the BEST article and infographic I’ve read on this topic for a VERY VERY long time. Great job!

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