Feedburner Gets Face Lift. Sign Of Things To Come?

by Jason Falls · December 2, 20105 comments

I logged into Feedburner late today to check on some analytics and saw a “Try out the NEW (beta) version!” link at the top. While I don’t claim to even know if this is new-new, as in today new, or if it’s even been written about by others, I figured I’d turn on the camera and let y’all see what I see and talk about it a bit.

The biggest potential meaning I see here is that maybe, just maybe, Google is finally putting some twos and twos together and making Feedburner better. Perhaps they’re even considering connecting the dots between Feedburner and Analytics so we can get better metrics from our websites and content. Who knows? (Here’s hoping Matt Cutts will call me. Not because he works on Feedburner, but because he’s at Google and will know who to talk to. Besides, I’m trying to get his attention offline so I can discuss a potential event with him.)

Sorry. Here’s the video.

More to come on Monday as I intend to dive deeper into the analytics behind your blog and content. Until then, play around in Feedburner. Do you see anything new? Tell us about it in the comments.

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About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog and signature Explore events. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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Tagged as: analytics, content analytics, Feedburner, Google, measuring content marketing, metrics, RSS, website measurement

Comments & Reactions

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Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://adamhcohen.com adamcohen

    Finally seems like Google is paying attention – an upgrade has been needed for a long time. Thanks for taking the time to pull this together, Jason.

    • http://socialmediaexplorer.com JasonFalls

      No problem. Just noticed it and hit “record.” Glad it brought it to

      folk's attention.

  • http://www.kherize5.com Suzanne Vara

    Jason

    Thanks Jason for taking the time to click on the camera as I had not seen this and of course it is always nice “seeing” you. I like this much better as the information is easier to jump on over and see the top items. Though there are some that I am not sure of. Have you been able to play around with it enough to see where when you are on the Feeds tab, all the way to the right under views, it says click to enable. So as a curious one, I did and then under “Track clicks as a traffic source in Google Analytics” it says customize. Went into there and that is where I got a bit lost. Where it says “customize how these clicks are displayed by editing the source, medium, campaign,content and terms” – not sure what we are supposed to do here below this, as they seemed to be filled in. Have you seen this? Are you able to lend a hand to those not as sophisticated? =-)

    • http://socialmediaexplorer.com JasonFalls

      I'll check that out. Didn't spend too much time in there and when you

      get into the weeds, I prefer to get an analytics wonk to figure it out

      for me. But let me play and I'll try to report back.

  • http://dannybrown.me Danny Brown

    Been messing around with the new FB dash for the last month or so. It's better, but I'm decidedly non-plussed about it. Seems to be a knee-jerk from Google, as it sees companies like PostRank doing a far better job of things. Heck, even bit.ly's analytics is probably better ;-)

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