The inbox of books has gotten high enough that I need to review a few so I can see beyond my desk. Today’s episode of Social Media Explorer TV features four books well worth your time to read, depending upon your need and comfort level with the various topics. And the four books offered this time around take a nice stair step up the ladder from beginner to advanced use for internet and social media marketing.

Create Your Own Blog by Tris Hussey is an excellent beginner book for those looking to start blogging. Blogging to Drive Business by Eric Butow and Rebecca Bollwitt goes a bit further and discusses implementing a business blogging approach for a company. The revised and updated The New Rules of Marketing and PR by David Meerman Scott has new sections on social media that solidify it’s place on the “must have” list for your library. And finally Fascinate
by Sally Hogshead dives into what drives and motivates people to become enamored with your brand or marketing.

Social Media, Blogging, Marketing and PR Book Reviews from Jason Falls on Vimeo.

Click below to purchase any or all of the books from Amazon. Happy reading!

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://www.kherize5.com Suzanne Vara

    Jason

    Thanks so much for taking the time to provide your thoughts on these books. I mostly appreciate the candor as far as beginning and then the intermediate level. As a marketer, we are easily able to speak to the newbies and find an over abundance of resources (my company focusing exclusively on small biz spends a lot of time with newbies to SM) but the intermediate level is almost under served. None of us know everything and to keep up on our own skills is important. There are so many books and determining what is a good read is something I believe we look to our peers for and I appreciate you taking the time to give your thoughts.

    DMS' updated book and Fascinate will make it to my collection.

    Thanks again Jason.

    @SuzanneVara

    • http://socialmediaexplorer.com JasonFalls

      Thanks Suzanne. Glad to provide some perspective on these. And thank you for
      saying so.

  • http://www.mediabadger.com/blog Webconomist

    Good list; might add The Big Switch by Nicholas Carr and Here Comes Everybody by Clay Shirky

    • http://socialmediaexplorer.com JasonFalls

      Am familiar with Shirky's book, which is great. It's a bit older, though.
      These are all new books. But I'll certainly check out Big Switch. Thanks for
      the recommendations!

  • http://www.mediabadger.com/blog Webconomist

    Good list; might add The Big Switch by Nicholas Carr and Here Comes Everybody by Clay Shirky

  • http://ubermarketing.wordpress.com Akash Sharma

    This is a fascinating list to embrace new rules of marketing and PR of which blogging is a crucial part.Thanks for sharing the list Jason, I think I'll go for the 3rd one as the first choice…….

    • http://socialmediaexplorer.com JasonFalls

      Won't go wrong there! Thanks Akash.

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  • scotttownsend

    Great job on the video. Keep these babies comin'. The books are bought. Am especially looking forward to reading FASCINATE. This is a concept we were taught at Disney and it has stuck with me ever since.

    • http://socialmediaexplorer.com JasonFalls

      Thanks Scott. I skimmed it to give a decent review and am now going back and
      reading it with more intent. Good book.

  • http://trishussey.com Tris Hussey

    Thanks man! I'm glad you liked the book! You hit it bang on, I wrote it for beginners and to let people in on all the stuff I wish I knew when I started (don't we all wish we had that!). I'll make sure you get to see Using WordPress … I think you'll like that one too.

    • http://socialmediaexplorer.com JasonFalls

      Thanks, Tris. And congrats on the publishing. It's great to see good folks
      succeed. Well done, sir.

  • ebutow

    Jason, thanks for the good feedback about Blogging to Drive Business — I'm glad you enjoyed it. (And you got the pronunciation of my last name right on the second try.) When we started the book we talked about search and decided to leave it out, but I'll talk with Rebecca and the publisher about it for a second edition.

    • http://socialmediaexplorer.com JasonFalls

      Honored you dropped by, Eric. Glad to provide some feedback that might
      be useful. I did enjoy the book and certainly think many people will
      benefit from it. Nice work.

      • ebutow

        Thanks, Jason. BTW, do you have one or more SEO books that you recommend? I think promoting my book and a good SEO book would be a good thing for potential readers.

        • http://socialmediaexplorer.com JasonFalls

          SEO books are sort of odd because the nature of SEO changes so frequently.
          SEO For Dummies is a great starter book. I think it's by Peter Kent from
          Wiley. Aaron Wall's SEO Book (which I think you can actually order the hard
          copy version of still but not sure where, is kind of the bible. He's since
          gone to strictly a subscription-based community (I'm a member). I'm not
          really familiar with others out there.

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  • http://www.riverwoodwriter.com/ RiverwoodWriter

    These reviews are so valuable in helping your followers wade through the daunting array of books that are published each year. I especially appreciate the honest balance you offer between recognizing weaknesses in a book along with its strengths.

    • http://socialmediaexplorer.com JasonFalls

      Thanks. Glad to be useful. And I appreciate the comment. Thank you.

  • http://www.webinknow.com/ David Meerman Scott

    Hey Jason. Thanks so much for talking up my book. I appreciate it! Sally's book is also excellent – I read it a few weeks ago – so great company indeed. The other two books are new to me.

    Take care, David

    • http://socialmediaexplorer.com JasonFalls

      Thanks for stopping by, David. Glad to have a chance to talk about the new
      version of the book. Wouldn't miss having it on my shelf for frequent
      reference. Well done.

  • nancymyrland

    This was great Jason! I really enjoyed listening to, and watching you state, your perspectives on the different books. I'm also looking forward to your ISMA session with Mari Smith tomorrow. I'm one of Mar'si and Mark's recent Social Media Certification grads, so I love hearing, watching and reading anything I can get my ears, eyes and hands on! Thanks again!

    • http://socialmediaexplorer.com JasonFalls

      Thanks Nancy. See you later today!

  • Nina Thielemans

    Hi,
    I just graduated in marketing last year and I've been given the task to creat a corporate blog for the current company I work for.
    I'm busy doing a lot of research and your blog really helped me. I just wondered if you have any tips or links concerning the technical aspect of starting up a blog. I know you have the “free” blogs” like wordpress.com, etc.
    But I would like to get a bigger perspective of what's out there.
    Thanx!

  • Nina Thielemans

    Hi,
    I just graduated in marketing last year and I've been given the task to creat a corporate blog for the current company I work for.
    I'm busy doing a lot of research and your blog really helped me. I just wondered if you have any tips or links concerning the technical aspect of starting up a blog. I know you have the “free” blogs” like wordpress.com, etc.
    But I would like to get a bigger perspective of what's out there.
    Thanx!

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  • Kathi Browne

    Jason, I would love to have you add my book to your recommendations. Interested in receiving a copy of TAKING ON TWITTER for your review? https://kathibrowne.com/blog/b…/

    • http://socialmediaexplorer.com JasonFalls

      You're welcome to send me a copy. I'll try to get to it. (Currently 6 books

      stacked up on my desk.)

      9900 Corporate Campus Drive, Suite 3000 | Louisville, KY 40223

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